Compare Panasonic Z95A vs Haier K85F

During the Panasonic Z95A tests, we had the impression that we were holding a television that deserves to be called one of the best on the market. When it comes to picture quality, it is outstanding! The OLED with infinite contrast, perfect black, and incredible brightness makes watching movies a pure pleasure. The micro lens array (MLA) technology really made a difference. Thanks to it, the image not only gained brightness, achieving a spectacular 1500 nits in HDR content, but also improved viewing angles - which are already quite good in regular WOLED panels. As a result, every scene looked so realistic that we felt as if we were part of it. We also checked how it performs in different lighting conditions – it impressed us without exception in both dark and bright rooms. We couldn’t complain about the sound either. The built-in soundbar with Dolby Atmos surprised us with its spaciousness and dynamics, which is usually lacking in speakers integrated with televisions. It is truly solid support for cinematic experiences. The Panasonic Z95A does not disappoint gamers either. We tested its gaming features – support for ALLM, VRR, a 144 Hz panel, and gaming in Dolby Vision at 120 Hz is something every avid gamer will appreciate. Additionally, there are practical features like the ability to record to an external drive and the PiP function, which enhance everyday use of the television. Of course, we also noticed some drawbacks. The Fire TV operating system from Amazon, while better than in older models, still has its flaws. The lack of some popular apps, such as Player.pl or TVP VOD, and poorly executed translations in the interface can sometimes be irritating, especially in a TV in this price range. The Panasonic Z95A is a television with a big "P" for premium. It impresses with picture quality, sound, and functionality. However, its high price may deter some, especially when there are devices on the market offering similar capabilities at significantly lower prices. However, if the budget is not an issue, the Z95A is a television that provides cinematic experiences at absolutely the highest level.

The debut of the Haier brand in the European TV market with the K85F model gives the impression of being rushed, and after thorough testing, it feels almost unfinished. Analyzing this product, we come to a fundamental conclusion: its biggest problem is not the quality of the panel used. Given its price segment, this is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages such as poor viewing angles. What actually disqualifies this model as a home entertainment center is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts from the first contact with the device. Careless assembly, which could have been avoided at the quality control stage, a poorly optimized and poorly translated Google TV system, and annoying issues with such basic functions as pairing the remote—these all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing image. However, it turns out that this model has its second, surprising face. It is enough to look at it not through the prism of a home TV, but rather as a large and cheap display for special tasks. Then its shortcomings take a backseat, and unexpected advantages come to the forefront: an exceptionally well-functioning media player with USB, outstanding font readability from a PC, and access to a huge database of applications. In such a role—as a screen in a conference room, hotel lobby, or simple advertising player—the Haier K85F performs surprisingly well. For the typical user seeking a reliable and simply well-functioning TV for the living room in 2025, however, the Haier K85F is a proposition that is extremely difficult to recommend with a clear conscience. It is a product full of contradictions that fails in its primary function intended by the manufacturer on too many fronts.

The contrast and black level in the Panasonic Z95A television attract the attention of even the most demanding viewers. The Z95A, as befits an OLED, offers exceptional results in this regard. In every tested scene, the contrast is practically infinite, which translates to excellent picture quality in real-world conditions. During the screening of the film Oblivion, you can see how light sources, such as lamps, fall on the actor, creating an incredibly realistic effect. The Z95A Panasonic reproduces these details in black with impressive precision, making even subtle differences in brightness and lighting clear. This gives the viewer a sense of depth and naturalness in the image, which is hard to find in LED televisions that often offer various kinds of compromises.

Well, let's get to the meat of the matter, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which is crucial for picture quality in dark scenes. Thanks to this, the contrast is really solid – our measurements showed values around 5000:1, which is much better than those of popular IPS panels.

However, it's important to remember that we are talking about budget equipment. So, we should not expect any advanced technologies, such as local dimming. The backlighting works across the entire screen at all times. How did it look during viewing? We took the movie “Oblivion” with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The blacks had a good depth, but they weren't perfectly inky – a slight, bluish glow could be seen, revealing that the backlighting of the panel was still active.

Panasonic Z95A demonstrates class when it comes to HDR performance. In brightness tests, it reaches a level of 1800 nits, which has a real impact on watching movies. Scenes from Life of Pi or Gemini Man look great – the television effortlessly reproduces details and the intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nonetheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers excellent coverage of wide color gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This ensures that colors are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colors appear more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Thanks to this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

The best picture mode in the Panasonic Z95A is undoubtedly the Filmmaker mode. It is a mode that offers quite good image reproduction, but it is not free from certain errors that need improvement. First of all, the white balance, both for 4K and HD content, tends to show a dominance of red and blue colors. This causes a slight pinkish tint in the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this problem well. The Colour Checker test also confirms these discrepancies, showing slight shifts of the dots towards the mentioned hues.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when lightening small details. The EOTF curve, which is responsible for controlling brightness in 4K HDR content, poses greater difficulty. Here, a slight boost in brightness above the reference value can be observed, making the image sometimes too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice in the Z95A, these aspects require refinement to fully exploit the potential of the television.

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect image. The television provides great adjustment capabilities, which we have fully utilized. The white balance after calibration is presented almost perfectly, and errors in SDR content at the level of 0.5 fall within an absolutely reference standard. The same is true for 4K HDR content – any pink tint on the screen has been completely eliminated, and the white balance is now exemplary.

The color palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 is a result that will satisfy both professional calibrators and enthusiasts of cinema-quality images. Significant changes have also occurred in brightness characteristics – the EOTF curve has been leveled, eliminating previous issues with excessive image brightness. And the small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it is a completely different league. It is a true feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of color reproduction.

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

The tonal transitions in Panasonic Z95A are not tragic, but in this class of devices, one can expect something more. The television struggles with smooth color blending, both in dark and light shades. In more demanding scenes, minor imperfections are visible, which can affect the visual experience, especially for more discerning users. Although this is not a disqualifying factor, it is an aspect that needs improvement, especially considering the price and aspirations of this model.

It's time to address an issue that many may overlook, but to the trained (and not only) eye, it can be quite irritating. We're talking about the smoothness of tonal transitions, or how smoothly the screen displays transitions between very similar shades of one color – for example, on a clear blue sky. We must admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the movie "The Martian," there are no harsh, contrasting bands visible. Indeed, if we look closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes are on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the posterization effect, becomes much more noticeable. Transitions in shadows and shades of gray are no longer as smooth and can irritate the more sensitive eye. This is not a level that would completely disqualify the television, but it is evident that this is an area where costs were cut.

In the case of lower quality materials, the "Gradient Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vibrant and pleasant to the eye, making lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noticed, such as "jaggies" on edges, e.g. branches in the background. Nevertheless, this does not significantly impact the overall viewing experience, and the television handles this material in an acceptable manner.

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

Panasonic Z95A, with its 144 Hz panel, offers excellent image smoothness. For films, there is the "Intelligent Frame Creation" feature, which enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making the motion look smoother and more natural with a "soap opera" effect.

As a result, viewers can adjust the settings to their own preferences. Films and less dynamic materials appear smooth and natural, which should satisfy most users.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers practically everything one could expect from a device in this category. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a significant plus for gamers using various setups.

Attention should also be paid to the unique and somewhat specific "Game Bar." Its intuitive interface stands out from the competition and allows quick adjustments to key settings such as VRR, brightness level, or picture mode without interrupting gameplay.

However, in this class of device, there is a slight disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely insufficient for a premium television, especially at a time when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it is hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.

Panasonic Z95A impresses with its outstanding level of input lag, making it one of the best choices for gamers in its class. Regardless of the mode, the television achieves results of around 13 ms at 60 Hz and just 5 ms at 120 Hz, ensuring incredibly smooth and responsive gameplay. Moreover, Panasonic allows playing in Dolby Vision mode with minimal delays. Well done!

However, we have to give credit to Haier – there is one parameter where this television absolutely shines and embarrasses many more expensive models. We are talking about input lag, or signal delay. Our measurements showed a remarkably low result of only 13 ms. This is a huge advantage that makes controlling games instantaneous and extremely responsive. In this regard, the K85F performs excellently.

Panasonic Z95A works great with computers, offering full support for chroma 4:4:4, which translates into very good font readability. However, one should remember the characteristic way of displaying text typical for WOLED matrices with a white subpixel, which may be noticeable during longer work with documents or browsing web pages. This is something to keep in mind if the TV is to be used as a work monitor.

Another advantage is the support for G-Sync technology, which is a great addition for gamers using NVIDIA graphics cards. Thus, the Z95A ensures smooth gameplay without tearing and delays, making it a versatile device for both work and play.

And what if we try to use this Haier as a computer monitor? Here, what was a big surprise for us, the TV performs exceptionally well. For office work – it’s perfect. All thanks to the fact that it properly supports the so-called chroma sampling 4:4:4. To put it simply: every single letter on the screen is sharp, without annoying colored halos or blurriness. Sure, let’s be straightforward – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding, or displaying presentations, then the K85F will perform excellently in this role. It’s one of its strongest and, to be honest, most unexpected applications.

The viewing angles of the Panasonic Z95A are excellent, thanks to the use of an OLED panel with MLA technology. This ensures that the image remains clear, full of details, and without visible color changes even at large angles. In practice, this means that no matter where we watch the television from, the picture quality remains at the highest level.

In this regard, the Z95A ranks among the very best, competing for the title of leader with televisions based on QD-OLED panels (Samsung and Sony). It's hard to find anything better on the market, making this model an ideal choice for larger rooms or screenings with family and friends, where everyone can enjoy a perfect picture.

At almost the very end of the evaluation of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, we must honestly admit that this is no surprise – it is simply a natural and widely known characteristic of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the center of the screen. The real problem, however, is the colors, which instantly begin to fade. A slight change in position on the sofa is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average level, typical for this technology.

Panasonic Z95A is equipped with a glossy panel that does quite well in minimizing reflections. However, due to the use of micro lens array (MLA) technology, the black in bright surroundings may take on a slightly cherry hue, which is particularly noticeable in well-lit rooms. In terms of brightness, the average SDR value is around 500 cd/m², which easily allows for comfortable viewing of the television in most living rooms. However, it should be noted that in very sunny conditions or under intense artificial lighting, this brightness may prove insufficient to fully eliminate reflections and maintain ideal contrast. Nevertheless, in typical home conditions, Z95A performs very well.

And how does the television perform in confrontation with daylight, for example in a heavily sunlit living room? Unfortunately, we don't have good news here. As we've established, this is a television with relatively low brightness, which becomes a serious drawback in the face of sunlight. The situation is further worsened by the applied screen coating. Instead of effectively suppressing reflections, its satin structure tends to unfavorably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panasonic Z95A introduces a new operating system, which we believe is a very good move compared to last year's MZ2000 model. The system is called Fire TV and was created by Amazon. It is a novelty in the Polish market, distinguished by its fluidity and responsiveness, providing convenient control and fast performance in everyday use.

Despite numerous advantages, the system still has a few shortcomings. We won't find some popular applications on it, such as SkyShowtime, as well as Polish streaming services like Player.pl or TVP VOD. Another drawback is the quality of the interface translation – many functions have been translated in an imprecise manner, giving the impression that the translation was done "on the fly." Some terms are incomprehensible, especially for people who have not previously interacted with other TVs, which may hinder the use of the device.

In terms of user features, the Z95A performs very well. Options such as USB recording, support for the PiP (picture-in-picture) feature, AirPlay, and Miracast can be found here. Thanks to this, the television offers versatility and meets most of the requirements of modern users, although the Fire TV system still requires refinement to fully compete with more established solutions on the market.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it at times difficult to figure out what is being referred to. To make matters worse, during our tests, we were unable to launch the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and ports, because this story is even more interesting. A plus is certainly the rich set of ports, including four HDMI inputs and a rarely found mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After several dozen attempts, we were sure it was simply a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote can be paired, but it needs to be done from the native Google TV settings, completely bypassing Haier's non-functioning system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren’t even any batteries for the remote.

As we mentioned earlier, the Fire TV system in the Panasonic Z95A has some issues with supporting the Polish language, which unfortunately is also visible when playing files from USB memory. The built-in media player does not allow for the correct display of Polish characters, such as "ź", "ć" or "ł", which can be inconvenient for users relying on local subtitles for movies. If correct display of Polish characters is important for the user, it may be necessary to use an external application available in the Amazon store or to stream content through other devices.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that within this error-prone and slow system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it without the slightest hesitation – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was intended to be a reliable player for conference rooms? Regardless of its origin, the result is outstanding!

The sound in Panasonic Z95A is one of its strong points, mainly due to the built-in soundbar, which provides impressive audio experiences. The support for Dolby Atmos makes the sound spatial and deep, perfectly fitting into the cinematic experience. Both dialogues and sound effects are clear and dynamic, which will satisfy even the most demanding users. Unfortunately, there is a lack of support for the DTS format, which may be disappointing for those using movies or content that require it. Nevertheless, the overall sound quality in Z95A is at a very high level and successfully replaces external audio systems (at a reasonable price) in most home applications.

Unfortunately, the review regarding the sound will be very short. The biggest advantage of the built-in speakers of the K85F is actually that they are simply there and produce sound. Aside from that, the sound is completely flat, lacking any bass tones and just anemic. Yes, the TV box features a Dolby Atmos logo, but in light of the physical capabilities of these drivers, it is a function that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, one should immediately add a soundbar to the budget.

Panasonic Z95A vs Haier K85F

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

GoogleTV on Haier K85F

Classic features on Haier K85F

Playing files from USB

Apps

Sound

Sound Quality Test

Acoustic Measurements