Panasonic Z85A vs Hisense U7Q

The Panasonic Z85A is an OLED television, so you can expect great effects in movies right away. And indeed – our tests show that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result that performs well in most demanding HDR scenes, allowing you to enjoy a dynamic and detailed image. However, like every OLED, the Z85A has its limits. In very bright scenes that cover the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to about 400 nits. This is standard behavior for this technology, so if someone plans to watch movies in a brightly lit living room, it's worth keeping this in mind. The coverage of the DCI-P3 color gamut at 98% also deserves a big plus. As a result, the television delivers a wide range of colors that stand out with vibrancy and depth, and details in HDR scenes are sharp and precise. In short – the Panasonic Z85A provides a solid HDR effect that will satisfy any movie enthusiast.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It is rare for a television to be so well-tuned straight out of the box, and the unit we had the opportunity to test really impressed us positively.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficiency in red and blue colors, which made the image have a cooler shade than it should. This is particularly evident in the comparative photo. Conversely, in 4K HDR materials, the situation was the opposite – the excess of red made the image seem warmer than the creators intended. In terms of brightness characteristics (gamma) and maintaining the appropriate EOTF curve, it is hard to find fault. There are some minor deviations, but they are so minimal that the average viewer is unlikely to notice them.

It is also worth emphasizing that our observations pertain to a specific unit of the television. Two identical models can differ from each other due to natural production variations. Nevertheless, the unit we had in hand is really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more from this screen!

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The Panasonic Z85A offers truly wide possibilities when it comes to image settings, so we enthusiastically set about calibration. Although we mainly focused on white balance correction, the final effect exceeded our expectations. Both HD and 4K HDR content now present nearly perfect color reproduction, with minimal errors that are difficult to catch with the naked eye. Well-calibrated televisions are rare, and we must admit – it is truly gratifying. Although gamma and EOTF curve did not require drastic adjustments, we managed to further stabilize their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The image is precise, colors are natural, and every scene looks exactly as the director intended.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Now that we know how the Panasonic Z85A handles tonal transitions in 4K materials, it's time to look at its "Gradation Smoothing" feature. It works, but unfortunately not entirely effectively. Regardless of the selected value – whether low, medium, or high – we were unable to achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this feature to an intermediate level. While it may slightly blur fine details, it at least avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the television performs quite well. It is evident that the image is slightly sharpened, and thin lines can sometimes appear somewhat jagged. However, this is standard in most televisions and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more plastic, blurred image or a clearer one, though more "harsh" and artificially sharp. It all depends on the user’s preferences and the type of content we are watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution materials.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Panasonic Z85A has a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it's not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the image is stable and clear, and during fast action, there's no sign of any motion blur. The same goes for sports – a quick run by a soccer player or a dynamic car maneuver looks smooth and natural. The TV also has an "Intelligent Frame Creation" feature, which is a motion smoother. There are two sliders – one for reducing motion blur and the other for motion smoothness. With these, you can adjust the picture to your personal preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image perfect for watching sports.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also enter the gaming world with a really strong punch. This is equipment that can easily be called a gaming beast - it has everything needed for comfortable gameplay.

Even though we only have two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All key features are supported: ALLM automatically switches the TV to game mode, VRR ensures smooth images without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good - colors are vivid, details clear, and dark scenes readable. There is also a Game Bar in the form of a clear, circular menu. It may not look as impressive as with the competition, but it is intuitive and contains all the most important settings that we would like to have at hand during gaming.

In summary - the Panasonic Z85A is equipment that really surprises with its gaming capabilities. It is a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and simply good.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.