Panasonic W95B vs Samsung The Frame 2026 (LS03H)

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the distant moon or helicopter lights in a scene from Sicario 2 – the TV does not impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less visible. This happens because Panasonic prioritizes maintaining deep black levels without lighting up the background – for many users, this shouldn't be a cause for concern. However, it's important to remember that in these moments, the image starts to resemble SDR content. The coverage of the color palette also deserves praise, as it reaches about 93% of the DCI-P3 color space thanks to the use of the PFS filter (also known from QLED technology). As a result, most movies look very good in terms of saturation and colors, maintaining a cinematic quality of the image.

The Frame 2026 is genuinely a bright TV. Its peak brightness reaches about 650 nits and, importantly, similar values are maintained regardless of the type of scene being displayed. So it doesn’t matter much whether we’re watching a very bright full-screen shot or just a small bright element occupying part of the screen. The backlight always has a lot of power, so bright portions of the image are strongly illuminated. That gives The Frame a solid foundation for HDR. Bright highlights can stand out, and the picture doesn’t look flat or too dark. Unfortunately, this is not a solution without compromises. Because it lacks local dimming, the TV cannot darken the blacks next to very bright elements.

This is clearly visible, among other things, in scenes 2 and 4 from our test procedure. Bright areas look intense, but at the same time the blacks around them become noticeably lifted. The picture loses depth as a result, especially when watching in the evening. For that reason The Frame performs best with HDR in bright and moderately bright scenes. There the high backlight brightness works in its favor. In darker shots the situation is the opposite.

Colors

The Frame also performs well in terms of color. It’s a QLED TV, so it can display a wide color gamut and show richly saturated colors. DCI-P3 coverage is around 94%, and BT.2020 about 72%. Those are good numbers and you can see them while watching. Colors are vivid and do not look washed out. It looks best in bright, colorful scenes. Animations or cartoons with lots of saturated hues can look really good on The Frame. In such material the TV shows one of its stronger points.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate color reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear somewhat brightened. It’s good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for movies. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could improve after professional tuning.

To evaluate the out-of-the-box colors we chose Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to present a movie or series as faithfully as possible. The TV then turns off most additional picture enhancers, and the colors and luminance characteristics are meant to be as close as possible to what the content creators intended. I have to admit that the The Frame 2026 already performs quite well in this regard straight out of the box. The biggest deviation is visible in the white balance. As brightness increases, blue starts to drop off and green increases slightly. As a result the image shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer overall cast.

The luminance response — gamma or EOTF — looks good. Across most of the range they stay fairly close to the target, though in the darkest parts of the image there is a larger deviation. In practice, some details emerging from black may therefore appear a bit more pronounced. That said, it’s not a flaw that jumps out during normal viewing. Overall, Filmmaker Mode is a good starting point here. However, the factory image is a bit too warm and not all hues land exactly where they should.

After professional calibration, the Panasonic W95B shows what it is really capable of. Color errors have mostly dropped below 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which has eliminated the slight pink tint, and details in dark areas no longer get lost due to overly strong dimming in the gamma. Improvements are also noticeable in HDR content – color saturation is now more stable and does not veer towards blue as clearly as before. It is truly a great television for watching movies and series in the highest possible quality. Although we know that Mini LED screens are not always perfectly suited for this, the W95B is an excellent example that with proper refinement, an OLED-like effect can be achieved.

After calibration we mainly managed to remove that warmer cast and better even out the white balance. We also smoothed the brightness response a bit, which made the image more neutral and predictable. However, there are things calibration won't fix. It's mainly the behavior of the blacks, which stems from the backlight design itself and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted, and you'll just have to accept that. That's more a characteristic of this model than something that can be fixed with settings. HDR is also somewhat limited. Samsung doesn't give full freedom to work across the widest color gamut, so not all colors can be reproduced perfectly. In normal viewing you probably won't notice it, but it's worth being aware of.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower-resolution content to 4K, preserving a great amount of detail and a natural appearance of contours. The final effect is impressive – the upscaling is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also worth noting. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause loss of detail or blurring of film grain.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, considering how television content looks or the values to which next-generation consoles are limited, it's worth looking at its behavior when refreshing at 120 Hz. In this mode, the TV performs wonderfully – despite it being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

Samsung again used a panel with a maximum refresh rate of 144 Hz here. Refresh rates up to 120Hz primarily offer more headroom for material with a lot of motion. The TV can use additional motion interpolation systems that can improve smoothness in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a relatively slow response time, and consequently fairly pronounced motion blur. With fast-moving objects, especially on a dark background, motion trails are easy to notice. There's also a slight doubling of edges, which can be visible even with the additional motion processing systems turned off. We already saw similar behavior in last year’s The Frame 2025, and it’s a pity Samsung hasn’t fixed that element. The 144 Hz itself provides a good foundation, but the panel’s response time still limits this TV.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything gamers can expect – except for four HDMI 2.1 ports, as there are only two available. On board, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. This is complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually appealing, it serves its purpose – allowing a quick glance at key game parameters and adjusting settings without entering the system menu.

In terms of gaming features, The Frame is practically on par with Samsung's top TVs. When you connect a console the TV automatically switches to game mode thanks to ALLM, so you don't have to change settings manually each time. There's also VRR, which matches the display's refresh rate to the frames being produced by the console or PC. During drops in smoothness this helps avoid the characteristic screen tearing. The Frame of course supports 4K at 120 Hz, so you can take advantage of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR set up properly on the console the TV doesn't try to brighten the image on its own, so bright effects in games are shown as they should be. Samsung also includes a Game Bar. It's a handy menu you can bring up without leaving the game. There you can check things like VRR and the current frame rate, and quickly change the most important gaming settings. For PC use the options are even greater, since the mentioned Full HD mode allows raising the refresh rate up to 240 Hz. There is really only one feature missing that Samsung has already spoiled us with, and that's Dolby Vision Gaming. Xbox owners will notice this the most, because that console can use Dolby Vision in games. There's one more thing worth mentioning that applies specifically to this model. Its One Connect module has only one HDMI 2.1 port, so that's the only port you can use for a console or PC if you want 4K 120 Hz. Fortunately Samsung didn't tie that port to eARC. You can therefore connect a soundbar separately (3) and still have a full HDMI 2.1 port available for the console.