Panasonic W85 vs Philips PQS9011 / PQS9001 (The One 2026)

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

Philips PQS9000 is a moderately bright TV; in our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference versus SDR. Sun reflections, lamps, and highlights have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it’s not at a level where bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, the TV raises the black level around a bright object when it brightens that object. That means there’s no clear separation between strong highlights and a dark background, and that contrast is what really shows off HDR. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect stays fairly basic.

Colors

Philips deserves praise for the colors. Although the manufacturer labels this model QLED, a PFS phosphor is used here instead of quantum dots. That solution does not prevent good results, however. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice, it means the vast majority of colors used in HDR movies and series will have proper saturation. Lush greens and intense reds are not a major problem and add appeal to the picture. Limitations are easier to spot in some games and rarer content that uses the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider color coverage, such as SQD or RGB LED, can show more. In its price segment the PQS9000 has nothing to be ashamed of.

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

Unfortunately, the PQS9000’s factory picture settings for Film mode need some fine-tuning. In SDR the biggest issue is an excess of red in the white balance, which makes whites, grays, and skin tones too warm, sometimes even slightly pink. On top of that, the gamma runs below the target across most of its range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Aside from minor deviations, the components stay close to each other, so there isn’t the pronounced tint seen in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide color gamut. Many hues deviate significantly from the reference, with errors reaching 8–9. So the good gamut coverage we praised earlier doesn’t mean the TV hits specific colors accurately. It can display a wide color range, but out of the box it doesn’t use it very precisely.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

Calibration brought a big improvement, especially in SDR material. We managed to even out the white balance and remove the previous color cast, and the Color Checker measurements now look really very good. Colors are much closer to what should be on the screen, so with regular TV or SDR movies we can be satisfied with the result. Unfortunately HDR somewhat spoils that outcome. On one hand it's limited by the panel's capabilities, since calibration won't improve contrast or replace local dimming. On the other hand there are color errors we couldn't correct because the CMS settings, that is color management, were grayed out and inactive. For that Philips loses points with us. White balance can be fine-tuned, but without access to wide color gamut controls you can't correct colors in HDR as effectively. It's a shame, because the SDR results show the potential is there, it's just not allowed to be fully used everywhere.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The digital image processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality material, but it works quite unevenly. It can improve a section of the picture, only to, moments later and still within the same scene, seem to lose effectiveness and reintroduce banding between shades. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best, and that's the one we recommend. The 4K upscaling itself is acceptable, though the picture is very soft. Edges are heavily smoothed, which may make the image feel less crisp to some viewers. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges stand out more. Don't overdo the sharpness slider, however, or you may introduce artificial halos instead of improving the picture.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

In terms of motion handling, the Philips PQS9000 performs outstandingly for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's especially pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and Philips pleasantly surprised us in that regard. To adjust how motion is displayed there is the "Motion Style" function. It includes two sliders: "Smoothness" and "Blur Reduction," which let you tailor the effect to the content you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try different levels of smoothing to see which you prefer.

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.

Gaming features

When it comes to gaming features, the Philips PQS9000 really has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to decide which one gets the full-capability port. Consoles can use 120 Hz in Full HD, 1440p and 4K, and a PC can also take advantage of 144 Hz at 4K or 240 Hz if you drop down to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range goes from 48–240 Hz, with the upper limit applying to Full HD mode.

ALLM is included, so the TV automatically switches into game mode, and HGiG works correctly, which is useful when setting up HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but that option is hard to enjoy because of very high latency. Apart from that caveat, the feature set is really solid.