Panasonic W85 vs Haier K85F

Direct comparison

K85F / K85FUX

Available screen sizes: 55”65”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: Amazon FireTV

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

6.1

5.4

  • Movies and series in UHD quality

    5.5

    5.2

  • Classic TV, YouTube

    5.8

    5.2

  • Sports broadcasts (TV and apps)

    5.8

    4.6

  • Gaming on console

    7.7

    6.4

  • TV as a computer monitor

    8.6

    6.0

  • Watching in bright light

    4.2

    4.1

  • Utility functions

    6.8

    5.5

  • Apps

    7.6

    9.6

  • Sound quality

    5.8

    4.8

Advantages

  • VA matrix with high native contrast

  • High refresh rate 120/144 Hz

  • Two HDMI 2.1 ports supporting ALLM, VRR, and Dolby Vision in games

  • Very low input lag

  • Quite good color gamut coverage thanks to the QLED filter

  • Support for multiple HDR formats including Dolby Vision and HDR10+

  • Sturdy central base

  • Great compatibility with PC – full 4:4:4 chroma, readable fonts

  • Low input lag, great for gaming

  • Surprisingly good file player via USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to many applications thanks to GoogleTV

Disadvantages

No like
  • Low brightness (below 270 nits) – no real HDR

  • HDR mode in games is poorly developed, with incorrect HGiG implementation

  • Weak media file player

  • The FireTV system in Europe is poorly developed: there are micro stutters and awkward translations, and many apps are missing

  • Average sound quality, lacking depth

  • Motion smoothing doesn't want to work

  • Catastrophic picture quality in HDR mode

  • Poor quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low color gamut coverage

Our verdict

The Panasonic W85B is a TV that aims to prove that the Japanese brand can produce not only top-tier devices but also something more "for the people." And it really does look decent on paper: a VA panel with solid contrast, high refresh rates of 120/144 Hz, two full HDMI 2.1 ports, and low input lag. It sounds like a great setup for a gamer or someone just looking for an affordable TV with good fundamentals. However, the reality is a bit more complicated. The W85B performs well mainly with SDR content, especially after calibration, and will serve well for typical everyday use. But when we start expecting more from it—for example, counting on strong HDR performance or greater immersion in games with that mode activated—the TV quickly shows its limitations. Its brightness is low and the lack of local dimming becomes quite noticeable during evening viewing. Therefore, we view the W85B more as a "daily" TV—ideal for someone who watches terrestrial television, YouTube, or SDR streaming, and wants to connect a console or PC for 120/144 Hz (but without HDR). In that role, it performs very well. Is it a TV for everyone? Definitely not. But if we accept its limitations and approach it with reasonable expectations, the W85B can provide a lot of enjoyment for a relatively sensible price.

The debut of the Haier brand in the European TV market with the K85F model gives the impression of being rushed, and after thorough testing, it feels almost unfinished. Analyzing this product, we come to a fundamental conclusion: its biggest problem is not the quality of the panel used. Given its price segment, this is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages such as poor viewing angles. What actually disqualifies this model as a home entertainment center is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts from the first contact with the device. Careless assembly, which could have been avoided at the quality control stage, a poorly optimized and poorly translated Google TV system, and annoying issues with such basic functions as pairing the remote—these all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing image. However, it turns out that this model has its second, surprising face. It is enough to look at it not through the prism of a home TV, but rather as a large and cheap display for special tasks. Then its shortcomings take a backseat, and unexpected advantages come to the forefront: an exceptionally well-functioning media player with USB, outstanding font readability from a PC, and access to a huge database of applications. In such a role—as a screen in a conference room, hotel lobby, or simple advertising player—the Haier K85F performs surprisingly well. For the typical user seeking a reliable and simply well-functioning TV for the living room in 2025, however, the Haier K85F is a proposition that is extremely difficult to recommend with a clear conscience. It is a product full of contradictions that fails in its primary function intended by the manufacturer on too many fronts.

TV appearance

HDMI inputs
1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Average
BuildQuality-Budget
Stand type
Central
Legs
Bezel color
Graphite
Black
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.3/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review Panasonic W85 Contrast and black detail

Result

4,300:1

Review Panasonic W85 Contrast and black detail

Result

4,250:1

Review Panasonic W85 Contrast and black detail

Result

4,200:1

Review Panasonic W85 Contrast and black detail

Result

4,400:1

Review Panasonic W85 Contrast and black detail

Result

3,150:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail
Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail

The W85B is Panasonic's entry-level LCD, so one shouldn't expect miracles in this category, but... the VA panel really does a great job here. Its biggest advantage is simply better contrast than in popular IPS panels – blacks often look gray there, while here you can actually see deeper tones. In the scenes we tested, the contrast held around 4000:1, which translates to roughly four times better performance than in IPS panels. Of course, there's no local dimming, so in difficult conditions, when it gets really dark in the room, black can resemble navy more than absolute pitch black. This is the difference you can see compared to OLEDs or Mini-LEDs. But in everyday viewing – a series, a match, a movie in the evening in the living room – this contrast is more than sufficient. The image has the right depth, and the W85B doesn't give the feeling of a "washed-out" television.

Well, let's get to the meat of the matter, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which is crucial for picture quality in dark scenes. Thanks to this, the contrast is really solid – our measurements showed values around 5000:1, which is much better than those of popular IPS panels.

However, it's important to remember that we are talking about budget equipment. So, we should not expect any advanced technologies, such as local dimming. The backlighting works across the entire screen at all times. How did it look during viewing? We took the movie “Oblivion” with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The blacks had a good depth, but they weren't perfectly inky – a slight, bluish glow could be seen, revealing that the backlighting of the panel was still active.

HDR effect quality

4.2/10

3.4/10

Supported formats
HDR10, HDR10+, Dolby Vision
HDR10
Color gamut coverage
DCI P3: 95.6%, Bt.2020: 75.0%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review Panasonic W85 Brightness measurement

Result

228 nit

Review Panasonic W85 Brightness measurement

Result

249 nit

Review Panasonic W85 Brightness measurement

Result

283 nit

Review Panasonic W85 Brightness measurement

Result

282 nit

Review Panasonic W85 Brightness measurement

Result

297 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

Panasonic W85

HDR luminance

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

Factory color reproduction

4.2/10

3.8/10

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

Color reproduction after calibration

6.9/10

6.2/10

Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

Smoothness of tonal transitions

9.1/10

7.6/10

Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

Here we can confidently praise the Panasonic W85B. The television handles color blending and tonal transitions really remarkably. Gradients look smooth, without visible bands or artificial outlines. As a result, the image gains a natural quality, and sequences with a lot of subtle shades – like the sky or blurred backgrounds – look exceptionally good for this class of equipment.

It's time to address an issue that many may overlook, but to the trained (and not only) eye, it can be quite irritating. We're talking about the smoothness of tonal transitions, or how smoothly the screen displays transitions between very similar shades of one color – for example, on a clear blue sky. We must admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the movie "The Martian," there are no harsh, contrasting bands visible. Indeed, if we look closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes are on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the posterization effect, becomes much more noticeable. Transitions in shadows and shades of gray are no longer as smooth and can irritate the more sensitive eye. This is not a level that would completely disqualify the television, but it is evident that this is an area where costs were cut.

Image scaling and smoothness of tonal transitions

6/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
No

Smooth transition function

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

Blur and motion smoothness

6.5/10

4.5/10

Maximum refresh rate of the panel
144Hz
60Hz
Film motion smoothing option
No
OK
Blur reduction option
No
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
77%
-%

Blur (native resolution, maximum refresh rate):

Blur (4K@144Hz):

Blur ():

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

Console compatibility and gaming features

8.5/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 60Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    No
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    No
  • Game bar
    Yes
    No

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.

Input lag

9.8/10

10/10

SDR

1080p60
17 ms
13 ms
1080p120
8 ms
2160p60
17 ms
13 ms
2160p120
8 ms

HDR

2160p60
17 ms
13 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
17 ms
13 ms
2160p120 DV
10 ms

There is really nothing to be afraid of here. The Panasonic W85B reacts instantly to our movements, and the values measured in tests can easily compete with gaming monitors. With a 120 Hz signal, the input lag is around 8–10 ms, and at 60 Hz it hovers around 17–20 ms. In practice, this means one thing – no delays, no frustration! You press the button, and the action happens right away on the screen.

However, we have to give credit to Haier – there is one parameter where this television absolutely shines and embarrasses many more expensive models. We are talking about input lag, or signal delay. Our measurements showed a remarkably low result of only 13 ms. This is a huge advantage that makes controlling games instantaneous and extremely responsive. In this regard, the K85F performs excellently.

Compatibility with PC

8.6/10

6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
8ms
13ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
144Hz
60Hz
G-Sync
Yes
No
Review Panasonic W85 Compatibility with PC
Review Haier K85F Compatibility with PC

The Panasonic W85B performs surprisingly well as a computer monitor. It's practically perfect for office work – the fonts are sharp and very readable thanks to full chroma 4:4:4 support, so it's easy to type, browse the web, or work on spreadsheets. But the real "fun" starts with gaming. The TV easily handles refresh rates up to 144 Hz for PC, and it also supports popular image synchronization technologies like NVIDIA G-Sync and AMD FreeSync. Because of this, we don't have to worry about screen tearing or micro-stutters – the gameplay is smooth and simply looks great.

And what if we try to use this Haier as a computer monitor? Here, what was a big surprise for us, the TV performs exceptionally well. For office work – it’s perfect. All thanks to the fact that it properly supports the so-called chroma sampling 4:4:4. To put it simply: every single letter on the screen is sharp, without annoying colored halos or blurriness. Sure, let’s be straightforward – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding, or displaying presentations, then the K85F will perform excellently in this role. It’s one of its strongest and, to be honest, most unexpected applications.

Viewing angles

3.2/10

2.8/10

Brightness drop at an angle of 45 degrees
77%
67%

Here you can see the biggest price we pay for the high quality of the VA matrix contrast. The W85B, like most TVs with this type of panel, does not perform well when viewing from a greater angle. Colors lose intensity and the image begins to fade as soon as we move away from the screen's axis. This is not a flaw of Panasonic itself, but rather a feature of VA technology – great contrast in exchange for weaker viewing angles. So if you plan to watch movies with a larger group and often sit "to the side," keep this in mind.

At almost the very end of the evaluation of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, we must honestly admit that this is no surprise – it is simply a natural and widely known characteristic of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the center of the screen. The real problem, however, is the colors, which instantly begin to fade. A slight change in position on the sofa is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average level, typical for this technology.

Daytime performance

4.2/10

4.1/10

Panel finish
Satin
Satin
Reflection suppression
Good
Average
Black levels during daytime
Good
Good
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

Panasonic W85: 263 cd/m2

The Panasonic W85B has a satin finish panel that handles glare reduction and color retention quite well, even in bright light coming from windows or lamps. There is no "mirror" effect here, so watching television in a typical living room during the day is comfortable. However, the problem arises when we encounter really bright rooms – the TV does not have high brightness, so it won't cut through very strong sunlight. It's simply a screen that performs best in controlled conditions.

And how does the television perform in confrontation with daylight, for example in a heavily sunlit living room? Unfortunately, we don't have good news here. As we've established, this is a television with relatively low brightness, which becomes a serious drawback in the face of sunlight. The situation is further worsened by the applied screen coating. Instead of effectively suppressing reflections, its satin structure tends to unfavorably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
QLED
White LED
Software version during testing
Fire OS 8.1.4.6 (RS8146/3057
UKN2.241219.053
Image processor
MT5896
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Panasonic W85 TV Panel details
Review Haier K85F TV Panel details

Panasonic W85

Haier K85F

TV features

6.8/10

5.5/10

  • HDMI inputs
    1 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

SmartTV: FireTV

The W85B runs on the Fire TV system and it must be admitted – this is a significant step forward compared to Panasonic's previous proprietary solutions. Here we have support for AirPlay, screen mirroring, and even voice control through Alexa. It sounds modern and in practice it actually offers quite a few possibilities. The problem is that in Europe, Fire TV still looks a bit like a "guest with luggage." It works decently, but there are occasional micro-stutters, the interface doesn’t always respond as smoothly as we would like, and you may encounter awkward translations in the menu. It’s not yet on the level of the major players like Google TV or even Tizen, but it is still an improvement over what Panasonic had before. However, the worst part of it all is that the Fire TV app library is quite modest and that is its biggest drawback.

Classic TV Features

In terms of classic television functionalities, it's quite good – we have a classic remote control with a full numeric keypad, a clear EPG guide, and the ability to record programs from the built-in tuner to an external USB drive (e.g., a flash drive). A downside is the lack of options to schedule recordings in advance – you can record "here and now," but you can't set recordings for later.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it at times difficult to figure out what is being referred to. To make matters worse, during our tests, we were unable to launch the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and ports, because this story is even more interesting. A plus is certainly the rich set of ports, including four HDMI inputs and a rarely found mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After several dozen attempts, we were sure it was simply a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote can be paired, but it needs to be done from the native Google TV settings, completely bypassing Haier's non-functioning system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren’t even any batteries for the remote.

Playing files from USB

3.1/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The biggest problem with the built-in player on Fire TV is the lack of support for external subtitle files. If you have your own movie library and use text files, you simply won't be able to display them on this TV. The player itself handles basic video formats, but if someone wanted to fully utilize files from USB, they would likely end up installing an additional app from the store (e.g., VLC).

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that within this error-prone and slow system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it without the slightest hesitation – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was intended to be a reliable player for conference rooms? Regardless of its origin, the result is outstanding!

Apps

7.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
No
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
No
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
No
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
OK
Xbox Game Pass
No
GeForce Now!
OK
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

5.8/10

4.8/10

  • Maximum volume
    87dB
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Here, the Panasonic W85B unfortunately has nothing to brag about. The speakers sound flat and rather "plastic," so cinematic experiences are definitely not to be had here. There is no depth, no clear bass – just basic sound that merely "exists." It's a shame because we thought the external subwoofer used here would actually make a difference. Unfortunately, we were mistaken. The only advantage is that the television can play really loudly. This might appeal to older users who often need higher volume to comfortably watch programs or news. For everyday TV viewing, it’s enough, but if someone is thinking about movies and gaming – an additional soundbar or audio system is essentially a must.

Unfortunately, the review regarding the sound will be very short. The biggest advantage of the built-in speakers of the K85F is actually that they are simply there and produce sound. Aside from that, the sound is completely flat, lacking any bass tones and just anemic. Yes, the TV box features a Dolby Atmos logo, but in light of the physical capabilities of these drivers, it is a function that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, one should immediately add a soundbar to the budget.

Sound Quality Test

Acoustic Measurements

87dBC (Max)

75dBC

83dBC (Max)

75dBC