Panasonic W70A vs TCL C7L

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

When it comes to colors straight out of the box, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. That's significant because until now that mode wasn't available from this manufacturer at all. In theory, as the name suggests, the image in this setting is meant to represent the filmmaker's full intent. From our tests we can confirm that it's without a doubt the best built-in mode on this TV if you care about faithful color reproduction right out of the box. However, we wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory issues. The white balance in Filmmaker Mode tended toward a slightly greenish-yellow tint, caused mainly by an excess of the green channel and a noticeable lack of blue. For the average viewer this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and getting the full potential out of the structure of these new "super" quantum dots, the TV really begs for professional calibration.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

After a professional calibration we were able to greatly improve the out-of-the-box Filmmaker Mode. After our adjustments, errors in the ColorChecker test and across the wide color gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from this treatment in terms of color accuracy, and that's hard to argue with. A bit worse, however, is the issue of brightness management in HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real movie scenes on the TV it can manage its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which can be clearly seen on EOTF charts measured in particular films. Despite this flaw, or rather a specific quirk of this TV, you can't take away one thing: after calibration the C7L was able to reproduce colors accurately.

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

This point could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which was never known for outstanding digital image processing. You can clearly see this in the operation of the gradual smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly; when set to low, its effectiveness is practically nonexistent. The only small plus is that the algorithm doesn't further degrade the image or forcefully blur details. Upscaling itself, meaning the scaling of lower-resolution content to 4K, performs a bit better. It's simply adequate and doesn't stand out compared with the competition. That said, there's no denying the C7L would gain a lot in this area if the manufacturer decided to use the newer Pentonic 800 processor, which is now appearing in an increasing number of competing models.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which, at lower resolutions when using a PC, can even reach up to 288 Hz. Those are obviously very high numbers and look impressive on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode that we strongly recommend setting manually using our tried-and-true guides on our YouTube channel. There are two key sliders available there. The first, "Blur Reduction," reduces smearing and improves sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction," lets you add artificial frames to movies and TV series shot at cinematic 24 or 30 fps. This, of course, allows you to completely eliminate the annoying image judder during camera motion.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.

When it comes to gaming, the TCL C7L is simply an outstanding TV for gamers. Thanks to two full-bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and users of powerful PCs. It has a well-implemented ALLM mode with very low input lag and VRR frame-sync that works in an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL implemented the console HDR10 HGIG profile correctly and added support for Dolby Vision in games. Rounding out the package is a very well-designed player panel, the Game Bar, which even lets you edit its appearance and change the theme to perfectly match your console’s style. The only thing you can — and should — criticize is that the TV offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates a fairly significant logistical problem. Why? Because one of those fast ports also supports eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or a home theater system, you’ll only have one free HDMI 2.1 port left. If you have two consoles at home, or a console and a powerful PC, you’ll unfortunately have to give something up or constantly juggle cables at the back while trying to maintain convenient control of your audio system.