The LG UR781 is currently the most affordable model from the Korean manufacturer, offering excellent value for its price. Its standout feature is the WebOS system, which provides an intuitive interface and access to a wide range of streaming platforms, making it a significant advantage for everyday users. The TV delivers satisfactory picture quality for its price range, catering well to the needs of basic users.
While its HDR capabilities are somewhat restricted due to the absence of Dolby Vision and HDR10+, it does support fundamental formats like HDR10 and HLG. The TV performs admirably with low-quality materials, aided by its smooth tone transition feature that ensures clear and seamless transitions, particularly useful for viewing content from lower-quality sources such as terrestrial television.
For gaming enthusiasts, the LG UR781 offers very low input lag, an essential criterion for enjoyable gaming. Though it lacks a 120Hz panel, which is a compromise for its budget-friendly pricing, it remains an appealing choice for gamers seeking affordability. Its brightness is slightly lower than competing models, and the colour gamut coverage is limited. However, thanks to dynamic tone mapping, HDR content still appears impressive.
After proper calibration, the TV achieves improved colour accuracy and sharpness, significantly enhancing the viewing experience. For those seeking a budget-friendly option and willing to accept some trade-offs, the LG UR781 is a solid choice.
Sony X90L is a higher-end model from the Japanese manufacturer, which premiered in 2023 but will continue successfully in 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for it with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colors, resulting in a natural and cohesive image reminiscent of IMAX theaters. In everyday use, X90L performs excellently, mainly thanks to the image processor that effectively scales lower resolution content and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely tied to the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could improve image quality in HDR games. Additionally, Sony has not yet released an update that would reduce input lag in Dolby Vision mode – something that has been achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant due to its aluminum frame, it is not among the thinnest televisions on the market. Even though X90L has already been on the market for a year, it remains a solid device that combines good picture parameters with functionality and support for gamers. It is a successful choice for those looking for a versatile high-end television.