LG UR781 vs Samsung S90D / S94D 48" (WRGB OLED)

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

In the tested movie scenes, the Samsung S90D delivers impressive brightness levels, exceeding 800 nits in the first four shots—a very strong result. In the final shot, featuring a full-screen burst of sunlight, brightness drops to approximately 400 nits, which is still acceptable. Notably, larger versions of this model exceed 1,000 nits, offering even more impressive performance. Additionally, the colour space coverage of DCI-P3 at 97% ensures rich and realistic colour reproduction, greatly enhancing image quality. For those considering the size of the S90D, it is worth noting that larger variants with QD-OLED panels deliver even better HDR performance, making them an excellent choice for those seeking optimal visual fidelity.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

The Samsung S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this state of affairs is caused by poor settings, for example, in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue colour, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is above the recommended line, which leads to some parts of the image being displayed too brightly, potentially causing clipping in the brightest areas. Overall, the Samsung S90D presents a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After calibration, the S90D TV delivers an even more impressive performance in movie mode. The white balance for both HD and 4K HDR content is now nearly perfect. While there are still some minor imperfections, they are so subtle that they don't significantly impact the overall image quality. The colours are more balanced, offering a natural depiction of details, especially in scenes that require precise colour accuracy.

It's important to note that the 48-inch model features a WOLED panel, which differs from the larger sizes. This results in a smaller coverage of the wide colour gamut, meaning it doesn't offer the same rich colours as the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen a substantial improvement. The gamma curve after calibration is much closer to the ideal line, achieving a better balance between bright and dark areas of the image. The EOTF curve, which previously showed issues with overly bright scenes, now performs much better, retaining more detail in the bright sections of the image, especially in HDR content.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

The S90D TV excels in smoothing tonal transitions, offering natural and seamless colour shifts. Thanks to its advanced technology, it ensures a smoother visual experience overall. The noise reduction feature can further enhance tonal transitions, making it beneficial in certain situations. However, it’s important to note that enabling noise reduction may also smooth out the film grain, which can detract from the cinematic feel. For this reason, it's advisable to use the feature sparingly, preserving the natural grain that adds depth and authenticity to the content.

Samsung continues to impress with its scaling capabilities, with the S90D effectively processing lower-resolution content. The image is sharp and clear, maintaining proper outlines and presenting details accurately. For example, tree branches are rendered well, with no noticeable jagged edges that would compromise image quality. Thanks to the effective scaling, even lower-resolution materials are displayed attractively, making it a great choice for users who enjoy content from diverse sources, such as regular antenna or cable television.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

The S90D TV features a 120 Hz panel, which can be "overclocked" to 144 Hz with the appropriate PC setup, delivering exceptional motion fluidity. Samsung has long offered a range of image clarity settings on a ten-point scale, allowing users to fine-tune the display to their liking. In the UFO test, the OLED panel ensures no ghosting, with pixel response being instantaneous and perfectly capturing dynamic movements. OLED technology, in this regard, is considered one of the best on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D TV a top choice for gamers and sports fans alike.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

The S90D TV is perfectly designed with gamers in mind, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). These technologies ensure smoother gameplay and faster screen response, enhancing comfort during extended gaming sessions. The Game Bar feature also provides convenient access to settings like aspect ratio, which can be particularly useful for different game types. For PC users, the television offers an impressive refresh rate of 144Hz, with Nvidia and AMD graphics cards supporting G-Sync and FreeSync, further boosting image smoothness. While the lack of Dolby Vision support may be a limitation, it’s worth noting that this technology is less commonly used in gaming compared to movies. Nevertheless, the S90D still provides excellent features for gamers, making it a top choice for those seeking high-quality visuals and advanced gaming technologies.