LG UR781 vs Samsung QN80H

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

Samsung QN80H is without a doubt a bright TV. In synthetic tests it breaks the 1000-nit barrier, which on paper already promises a solid HDR effect. In practice the screen really shows its claws, though it can't fully spread its wings (or its backlight 🤔) in every situation. The best impression comes from bright, expansive shots. Sunlit exteriors or heavily lit scenes look really good on it. Brightness then stays around 700 nits, which gives a noticeable step up in quality over standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to heavily dim them, doing everything it can to protect black levels. On one hand we gain better contrast, on the other... we lose some of the dynamics and the sparkle of fine HDR details. The TV therefore has considerable potential, but the dimming algorithm can be too restrictive.

Color gamut coverage

Colors are good too. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 space and about 70% of BT.2020. Today those results won't exactly blow anyone away, but in real-world use they're more than enough to deliver vivid, natural-looking images in most movies and TV series. Colors are properly saturated and, after proper tuning, don't look artificial or overly aggressive.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

The QN80H's factory settings were really good, especially compared with most TVs that come into our tests. Of course, we performed measurements in Filmmaker Mode, and that's the mode we recommend turning on right after the initial setup. In SDR material our unit was set up surprisingly well. The white balance was very even, colors looked natural, and the errors were so small they were hard to spot without measurement equipment. The only weak point was the gamma. In brighter parts of the image the TV brightened them a bit too much, so the picture sometimes lost a little depth. Even so, we'd like most TVs to look this good straight out of the box.

It was a bit worse in HDR. The white balance itself was still set correctly, so the problem wasn't with the colors but with how the QN80H managed image brightness. You could see that immediately on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, at the same time very small points were often dimmed too much. As a result some fine detail simply disappeared. So the factory Filmmaker Mode in HDR isn't bad, but it's definitely not as well calibrated as in SDR.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to tame the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural, and much closer to how a faithful picture should look.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from earlier models and it still performs very well, especially with lower-resolution material. The image is effectively upscaled to 4K, but without excessive sharpening and without the feeling that the TV is forcing improvements on the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterization and visible banding in poorer-quality material, particularly in low-bitrate streaming. However, it's important to remember that it doesn't work without side effects. It can remove some film grain and slightly smooth the image. So with a good-quality source we'd leave this feature off. If, however, banding and uneven tonal transitions bother you more than losing some grain, "Noise Reduction" can be a really useful addition.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as high as 240 Hz. That's new for Samsung TVs and a nice bonus for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, since consoles use that refresh rate. Here it's really good. The panel doesn't have a big problem with the smearing typical of VA panels, and slight trails behind moving objects are mostly visible on dark backgrounds. This is nothing that would interfere with normal sports viewing or gaming. The TV also includes a motion smoothing system that Samsung calls "Image Clarity." You can adjust judder reduction and blur reduction separately, so it's easy to tailor its operation to movies, sports, or your own preferences.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

Samsung QN80H is a TV that scores very well on gamer-oriented features. The biggest new addition for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD resolution. This option is aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. That’s not the end of the list of advantages. The QN80H has four full-featured HDMI 2.1 ports, which in this price range still isn’t standard. You can therefore connect multiple consoles, a PC, or a soundbar at the same time without worrying which input supports the full picture capabilities. The TV also supports VRR, ALLM, and HGiG, so it’s hard to fault its basic feature set. One downside remains the lack of Dolby Vision, which may matter especially to Xbox Series X owners. That said, it’s not a flaw that rules out the QN80H as a gaming TV. Samsung includes a feature still missing from most manufacturers: its proprietary motion interpolator, Game Motion Plus. It’s a motion interpolator that also works in game mode, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby’s processing, especially in more demanding games that don’t offer a 60 FPS mode. The image becomes noticeably smoother while controls remain responsive enough. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped TVs for gamers in its class.