LG UR781 vs Samsung Neo QLED QN70F / QN74F / QN77F

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

QN70F is a TV that can positively surprise when it comes to brightness. In ideal test conditions, it reaches even 800 nits, which – for this price range – is really solid. Of course, that's a result from measurement test patterns, so we decided to check how it performs in practice, with real movies. Here, the TV somewhat tones down its capabilities. In most of the tested scenes – for example, in "The Meg" – the actual HDR brightness was around 500 nits. That's still a good result that allows you to enjoy HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a quantum dot layer, which means very good color reproduction capabilities. The colors are vivid and saturated. QN70F covers about 94% of the DCI-P3 color space, and in the wider BT.2020 gamut, it exceeds 75%, so in this regard, there's nothing to be ashamed of.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. It must be said that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite minor deviations, pleasant to perceive. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish tint to the entire scene. However, this was not a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue appeared in the brightness characteristic. The television tends to understate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly dimmed – not so much lost entirely, but not as clearly pronounced as they should be. Nevertheless, as far as a television in this category and in these settings goes, we consider the result to be a good starting point for further calibration.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After calibration, the QN70F shows that it can offer a really high level of color reproduction. It nearly perfectly balanced the white point, and the values in the Color Checker test dropped below 3 – that is, below the threshold at which the average eye can perceive differences. The image looks natural, and the colors are accurately represented, without excessive saturation or the coolness known from factory settings. It must be said that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to much more expensive models in terms of color accuracy. The only thing one could still criticize is the brightness characteristics. There is still a tendency to brighten the smallest parts of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well - smoothing problematic transitions without significantly interfering with the image structure. Film grain is partially removed, but details such as texture or skin structure still remain visible. The "High" mode operates much more aggressively. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning off this feature. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really impressive. Despite slight aliasing of contours, everything looks clean and clear, even if the original content was very poor. It's just a shame that the TV has an overscan issue that cannot be completely turned off. As a result, the image from very low resolution may be slightly cropped, which is mainly visible on subtitles or the interface.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

The QN70F is a television with a refresh rate of 144 Hz, which puts it at the forefront in terms of image smoothness. Whether we are watching dynamic sports broadcasts or playing on a console, the picture looks very good. There is no feeling of stuttering, chopping, or the typical "tearing" in fast motion that is common in lower-end models. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as blur reduction and motion smoothing – each of which can be adjusted independently. This is especially useful when watching content with a lower frame rate and we want to give it a smoother, more cinematic character – or on the contrary, maintain the natural film "feeling" of 24 frames.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at 144 Hz refresh rate. In addition, we have all the basic features we expect today: auto low latency mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information about the mode, resolution, and frame count.

It's also worth highlighting the Game Motion Plus feature, which allows you to add artificial frames to games running at 60 fps or less. It works surprisingly well and in many titles – especially those where consoles struggle to maintain a stable framerate – it improves gameplay smoothness without significant lag.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – it's a standard for Samsung. But the much bigger disappointment is the absence of the HGiG feature. What's worse, it was removed in a software update, leaving users who previously used it quite shocked. Without HGiG, you can't manually set the maximum HDR brightness from the console, which results in some games looking slightly washed out – especially if the TV misinterprets the tonal range. Why did Samsung, a brand that has set standards in gaming features for years, decide to take such a step? It's hard to say. At the time of writing this review, the tested TV was running on software version 1110 – and frankly, if you care about full support for gamers, it's better to temporarily hold off on updates.