LG UR781 vs Philips PUS7000

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

Unfortunately, the PUS7000 is not suitable for watching HDR content. This screen is simply too dark. A brightness level of 200 nits is not enough to correctly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a regular SDR recording. Therefore, it's better to stick with the latter format to avoid issues in displaying bright scenes, which you can read about below. The situation is not improved by the fact that this is a classic LCD model without additional layers to enhance colors, such as QLED or PFS. As a result, colors in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

We tested the television in movie mode, which theoretically should provide the best and most natural colors. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw became apparent. The PUS7000 has significant deficiencies in displaying red. Poorly tuned white balance and too low saturation of this color cause the image to appear too cool. As a result, one might get the impression that the displayed content is simply lacking in vibrant colors. The situation is exacerbated by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, the Philips menu offers many functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After professional calibration, it is clear that the PUS7000 responds well to image adjustments. In this price range, this is not a given. The effects should be assessed in two scenarios, depending on what content we plan to watch. SDR performs the best. After our corrections, the image looks really good. Most color errors fell below level 3, which is the threshold at which distortions typically become visible to the naked eye in measurements. Movies, series, sports, and regular television present themselves naturally, without unpleasant deviations. If someone primarily watches classic channels or streaming in HD quality, the difference after calibration will be noticeable immediately. However, it must be made clear that the PUS7000 is still not a television suitable for sensible HDR, and calibration does not change much here. The reason lies in the hardware: colors remain too undersaturated. The television lacks solutions that expand the color gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot show the intense colors required by HDR. This is most evident in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it results from the design of the backlighting and the panel itself.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at a low setting. However, it has a flaw: if the action is too aggressive, it can introduce undesirable artifacts on the screen. It’s a good idea to experiment with this setting to find the sweet spot between a smooth image and detail clarity.

The upscaling, which is the enhancement of lower quality materials to 4K, is adequate. The image after processing is very "soft," which is typical for almost all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If someone finds it too soft, it can always be adjusted with the sharpness slider in the menu to achieve a more pronounced effect.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

In this regard, we don't really have any good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that's actually standard, and it's hard to expect more. However, the worst part is that the TV does not have any motion smoothing features. There are no supporting systems for either movies or sports. We have to accept that the image on the PUS7000 is processed "raw." This means that during dynamic scenes or fast camera movements, the motion may appear choppy or unclear. We have no way to enable any smoother that would soften this effect.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

Although the PUS7000 is not marketed as a gaming TV, it does not perform as poorly in this category as one might expect. While there is no support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has included several important features that genuinely improve the comfort of playing on a console. The most significant of these are VRR and ALLM technologies. VRR is responsible for synchronizing the screen with the number of frames generated by the console. This prevents the image from "tearing" and keeps it consistent even during sudden frame drops in the game. In turn, ALLM is a solution that automatically switches the TV to the lowest latency mode right after detecting a signal from the console. All of these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be brought up on the screen at any time. It allows for a quick overview of current settings and connection status without interrupting gameplay, which is a very convenient solution.