LG UR781 vs Panasonic Z95A

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

Panasonic Z95A demonstrates class when it comes to HDR performance. In brightness tests, it reaches a level of 1800 nits, which has a real impact on watching movies. Scenes from Life of Pi or Gemini Man look great – the television effortlessly reproduces details and the intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nonetheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers excellent coverage of wide color gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This ensures that colors are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colors appear more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Thanks to this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

The best picture mode in the Panasonic Z95A is undoubtedly the Filmmaker mode. It is a mode that offers quite good image reproduction, but it is not free from certain errors that need improvement. First of all, the white balance, both for 4K and HD content, tends to show a dominance of red and blue colors. This causes a slight pinkish tint in the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this problem well. The Colour Checker test also confirms these discrepancies, showing slight shifts of the dots towards the mentioned hues.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when lightening small details. The EOTF curve, which is responsible for controlling brightness in 4K HDR content, poses greater difficulty. Here, a slight boost in brightness above the reference value can be observed, making the image sometimes too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice in the Z95A, these aspects require refinement to fully exploit the potential of the television.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect image. The television provides great adjustment capabilities, which we have fully utilized. The white balance after calibration is presented almost perfectly, and errors in SDR content at the level of 0.5 fall within an absolutely reference standard. The same is true for 4K HDR content – any pink tint on the screen has been completely eliminated, and the white balance is now exemplary.

The color palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 is a result that will satisfy both professional calibrators and enthusiasts of cinema-quality images. Significant changes have also occurred in brightness characteristics – the EOTF curve has been leveled, eliminating previous issues with excessive image brightness. And the small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it is a completely different league. It is a true feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of color reproduction.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

In the case of lower quality materials, the "Gradient Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vibrant and pleasant to the eye, making lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noticed, such as "jaggies" on edges, e.g. branches in the background. Nevertheless, this does not significantly impact the overall viewing experience, and the television handles this material in an acceptable manner.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

Panasonic Z95A, with its 144 Hz panel, offers excellent image smoothness. For films, there is the "Intelligent Frame Creation" feature, which enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making the motion look smoother and more natural with a "soap opera" effect.

As a result, viewers can adjust the settings to their own preferences. Films and less dynamic materials appear smooth and natural, which should satisfy most users.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers practically everything one could expect from a device in this category. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a significant plus for gamers using various setups.

Attention should also be paid to the unique and somewhat specific "Game Bar." Its intuitive interface stands out from the competition and allows quick adjustments to key settings such as VRR, brightness level, or picture mode without interrupting gameplay.

However, in this class of device, there is a slight disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely insufficient for a premium television, especially at a time when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it is hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.