LG UR781 vs LG QNED80A6A (IPS)

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

When it comes to image dynamics and brightness, the QNED80A has its feet firmly on the ground. It is not a "light beast" – during our measurements, peak brightness oscillated around 350-400 nits. To put it plainly: these are values that will not allow HDR formats to fully spread their wings. So don’t expect the glare of the sun or car headlights in movies to blind you. However, this TV has a powerful ace up its sleeve that saves the overall view of the image – it is the colors. LG engineers have implemented an advanced filtration system here (technically likely based on a PFS phosphor, marketed as QNED/NanoCell), which does a fantastic job. Thanks to it, despite the average brightness, the screen can generate exceptionally saturated and pure colors. Our instruments showed coverage of the wide DCI-P3 cinema palette at the level of 93-94%. This result outclasses most standard LCD TVs. In practice, this means that when watching 4K HDR content, the image – while not particularly bright – is very plastic, vibrant, and pleases the eye with the depth of colors.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

Here, regardless of whether you encounter the VA or IPS version, the situation looks identical. LG engineers once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. After switching to console, the white balance automatically drifts into very cold areas. The image is dominated by the color blue, making it seem artificially sharpened, and the white is so aggressive that it is almost burned out. This creates an effect that we associate with bright retail modes – everything is supposed to shine and scream "I am digital." While some may like this, we must say it straight: this is not an accurate image. If you care about naturalness, we suggest checking the settings right away and changing the color temperature to a warmer one.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After professional calibration, the QNED80A in the IPS version has changed beyond recognition, especially in "regular" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, color errors (DeltaE) fell below the threshold of perceptibility (value < 2). The image is now consistent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colors are already in place, the television has trouble perfectly controlling the brightness (EOTF curve). Due to the limitations of edge lighting and the rather poor adjustment options provided by LG in this area, the television's software sometimes "does what it wants" just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the image after calibration is a class better than what you saw out of the box.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it's different. The QNED80A is great equipment for watching content that isn't perfect. The processor does a great job of upscaling the image, making even older recordings look quite decent on a 4K screen – they are consistent and free of digital noise. An interesting feature is the gradation reduction available in the settings. It is quite effective in combating so-called banding (color banding) in low-bitrate materials. Of course, one should approach it with some caution. Due to the lower computing power of the chip (compared to the premium series), enabling this option can sometimes result in unwanted artifacts or blurriness. Despite this risk, we encourage experimentation, as in many cases this feature can save a poor-quality viewing experience.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

In terms of motion reproduction, the QNED80A unfortunately has a tough time. The television is based on a 60Hz refresh rate panel, which in 2025 in the QNED series is quite a disappointment. If you are looking for perfect sharpness in dynamic soccer matches, you might feel a bit unsatisfied. A solution in this situation is the TruMotion system. It allows for artificially adding frames, which smooths out the image in movies and series. In the menu, you will find the De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

In the gaming section, we won't sugarcoat it for you – the QNED80A is not e-sports equipment. The lack of support for 120Hz signal is a fact that must be accepted. However, LG engineers have done everything to squeeze the maximum potential out of this 60 Hz panel, providing gamers with a set of desired features. First and foremost, the television supports VRR (in the range of 48-60Hz) and ALLM. This means that the image is smooth, does not stutter, and the television automatically switches to low latency mode as soon as we pick up the controller. Accessing these options is incredibly simple thanks to the dedicated system overlay – Game Dashboard. It is also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Although the screen does not support gaming Dolby Vision, HGiG ensures that the television "understands" how to display games in HDR. This helps us avoid the issue of blown-out clouds, which is unfortunately a plague on cheaper LCD televisions.