LG UR781 vs Haier K85F

Direct comparison

K85F / K85FUX

Available screen sizes: 43”50”55”65”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: WebOS

Model year: 2023

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

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Overall rating

5.5

5.4

  • Movies and series in UHD quality

    5.4

    5.2

  • Classic TV, YouTube

    5.8

    5.2

  • Sports broadcasts (TV and apps)

    4.2

    4.6

  • Gaming on console

    6.2

    6.4

  • TV as a computer monitor

    6.0

    6.0

  • Watching in bright light

    3.9

    4.1

  • Utility functions

    6.4

    5.5

  • Apps

    9.1

    9.6

  • Sound quality

    5.2

    4.8

Advantages

  • WebOS with a large number of applications

  • Low input lag values

  • Works great with PC

  • High native contrast

  • Game Bar

  • Low input lag, great for gaming

  • Surprisingly good file player via USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to many applications thanks to GoogleTV

Disadvantages

No like
  • Very low brightness

  • Poor viewing angles

  • The system can "lag"

  • Catastrophic picture quality in HDR mode

  • Poor quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low color gamut coverage

Our verdict

The LG UR781 is currently the most affordable model from the Korean manufacturer, offering excellent value for its price. Its standout feature is the WebOS system, which provides an intuitive interface and access to a wide range of streaming platforms, making it a significant advantage for everyday users. The TV delivers satisfactory picture quality for its price range, catering well to the needs of basic users.

While its HDR capabilities are somewhat restricted due to the absence of Dolby Vision and HDR10+, it does support fundamental formats like HDR10 and HLG. The TV performs admirably with low-quality materials, aided by its smooth tone transition feature that ensures clear and seamless transitions, particularly useful for viewing content from lower-quality sources such as terrestrial television.

For gaming enthusiasts, the LG UR781 offers very low input lag, an essential criterion for enjoyable gaming. Though it lacks a 120Hz panel, which is a compromise for its budget-friendly pricing, it remains an appealing choice for gamers seeking affordability. Its brightness is slightly lower than competing models, and the colour gamut coverage is limited. However, thanks to dynamic tone mapping, HDR content still appears impressive.

After proper calibration, the TV achieves improved colour accuracy and sharpness, significantly enhancing the viewing experience. For those seeking a budget-friendly option and willing to accept some trade-offs, the LG UR781 is a solid choice.

The debut of the Haier brand in the European TV market with the K85F model gives the impression of being rushed, and after thorough testing, it feels almost unfinished. Analyzing this product, we come to a fundamental conclusion: its biggest problem is not the quality of the panel used. Given its price segment, this is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages such as poor viewing angles. What actually disqualifies this model as a home entertainment center is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts from the first contact with the device. Careless assembly, which could have been avoided at the quality control stage, a poorly optimized and poorly translated Google TV system, and annoying issues with such basic functions as pairing the remote—these all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing image. However, it turns out that this model has its second, surprising face. It is enough to look at it not through the prism of a home TV, but rather as a large and cheap display for special tasks. Then its shortcomings take a backseat, and unexpected advantages come to the forefront: an exceptionally well-functioning media player with USB, outstanding font readability from a PC, and access to a huge database of applications. In such a role—as a screen in a conference room, hotel lobby, or simple advertising player—the Haier K85F performs surprisingly well. For the typical user seeking a reliable and simply well-functioning TV for the living room in 2025, however, the Haier K85F is a proposition that is extremely difficult to recommend with a clear conscience. It is a product full of contradictions that fails in its primary function intended by the manufacturer on too many fronts.

TV appearance

HDMI inputs
3 x HDMI 2.0, 0 x HDMI 2.1
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
BuildQuality-
BuildQuality-Budget
Stand type
stand-type-
Legs
Bezel color
bezel-colour-
Black
Stand
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.5/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review LG UR781 Contrast and black detail

Result

4,450:1

Review LG UR781 Contrast and black detail

Result

4,550:1

Review LG UR781 Contrast and black detail

Result

4,500:1

Review LG UR781 Contrast and black detail

Result

4,750:1

Review LG UR781 Contrast and black detail

Result

3,650:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review LG UR781 Contrast and black detail
Review Haier K85F Contrast and black detail
Review LG UR781 Contrast and black detail
Review Haier K85F Contrast and black detail

The LG UR781 benefits from a VA panel, which provides superior native contrast compared to screens using IPS/ADS technology. This panel excels in rendering bright objects against dark backgrounds without distortion. However, the absence of local dimming technology means that in darker conditions, blacks can appear with a slight navy blue tint. This characteristic is noticeable in dark scenes, where details closer to black may adopt a subtle blue hue.

Despite this limitation, the LG UR781 demonstrates commendable performance in reproducing deep blacks, which enhances the realism of movie viewing. Compared to IPS panels, it offers significantly better image quality in dark scenes, making it a strong contender for film enthusiasts. The VA panel's ability to produce more vivid contrasts further elevates the overall picture quality, allowing the television to capture and display intricate details in shadowy or dimly lit scenes effectively.

Well, let's get to the meat of the matter, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which is crucial for picture quality in dark scenes. Thanks to this, the contrast is really solid – our measurements showed values around 5000:1, which is much better than those of popular IPS panels.

However, it's important to remember that we are talking about budget equipment. So, we should not expect any advanced technologies, such as local dimming. The backlighting works across the entire screen at all times. How did it look during viewing? We took the movie “Oblivion” with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The blacks had a good depth, but they weren't perfectly inky – a slight, bluish glow could be seen, revealing that the backlighting of the panel was still active.

HDR effect quality

3.3/10

3.4/10

Supported formats
HDR10, HLG
HDR10
Color gamut coverage
DCI P3: 83.0%, Bt.2020: 61.0%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review LG UR781 Brightness measurement

Result

209 nit

Review LG UR781 Brightness measurement

Result

185 nit

Review LG UR781 Brightness measurement

Result

241 nit

Review LG UR781 Brightness measurement

Result

147 nit

Review LG UR781 Brightness measurement

Result

234 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

LG UR781

HDR luminance

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

Factory color reproduction

3.9/10

3.8/10

Review LG UR781 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review LG UR781 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

Color reproduction after calibration

6/10

6.2/10

Review LG UR781 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review LG UR781 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

Smoothness of tonal transitions

8.6/10

7.6/10

Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

The LG UR781 performs impressively with tonal transitions, delivering high image quality across various scenes. The transitions are smooth and consistent, contributing to a pleasant viewing experience.

While the TV handles most tones exceptionally well, minor issues with gradation may appear in darker colours. These imperfections, however, are subtle and unlikely to be noticeable to the average viewer. Only those with particularly sensitive eyes may detect these flaws. Overall, the LG UR781 provides smooth tonal transitions, maintaining its appeal for casual and discerning viewers.

It's time to address an issue that many may overlook, but to the trained (and not only) eye, it can be quite irritating. We're talking about the smoothness of tonal transitions, or how smoothly the screen displays transitions between very similar shades of one color – for example, on a clear blue sky. We must admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the movie "The Martian," there are no harsh, contrasting bands visible. Indeed, if we look closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes are on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the posterization effect, becomes much more noticeable. Transitions in shadows and shades of gray are no longer as smooth and can irritate the more sensitive eye. This is not a level that would completely disqualify the television, but it is evident that this is an area where costs were cut.

Image scaling and smoothness of tonal transitions

6.8/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
No

Smooth transition function

Review LG UR781 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review LG UR781 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

Blur and motion smoothness

2.2/10

4.5/10

Maximum refresh rate of the panel
60Hz
60Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
0%
-%

Blur (native resolution, maximum refresh rate):

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

Console compatibility and gaming features

4.7/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    No
    Yes
  • VRR range
    No
    48 - 60Hz
  • Dolby Vision Game Mode
    No
    No
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    No
    No
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    No
  • Game bar
    Yes
    No

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.

Input lag

10/10

10/10

SDR

1080p60
13 ms
13 ms
1080p120
2160p60
13 ms
13 ms
2160p120

HDR

2160p60
13 ms
13 ms
2160p120
4320p60

Dolby Vision

2160p60 DV
13 ms
2160p120 DV

The measurement of input lag on the LG UR781 television is excellent across all signals and resolutions. This is a key advantage for gamers, ensuring a responsive and smooth gaming experience. In particular, the input lag for gameplay in 4K at 60 Hz with HDR enabled is only 13 ms. This exceptionally low latency is ideal for fast-paced online games where quick reactions and minimal delays are crucial. The manufacturer's optimisation efforts in this area are evident, making the LG UR781 a strong contender for gamers prioritising low input lag.

However, we have to give credit to Haier – there is one parameter where this television absolutely shines and embarrasses many more expensive models. We are talking about input lag, or signal delay. Our measurements showed a remarkably low result of only 13 ms. This is a huge advantage that makes controlling games instantaneous and extremely responsive. In this regard, the K85F performs excellently.

Compatibility with PC

6/10

6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Very Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
13ms
13ms
Matrix subpixel arrangement
BGR
Max refresh rate
60Hz
60Hz
G-Sync
No
No
Review LG UR781 Compatibility with PC
Review Haier K85F Compatibility with PC

Displaying text at 4K resolution at 60 Hz on the LG UR781 is exceptionally sharp, with excellent chroma reproduction, ensuring that even small details, like grey letters, are clear despite the BGR pixel layout. An input lag of 14 ms provides quick responses, making the TV ideal for both work and entertainment.

And what if we try to use this Haier as a computer monitor? Here, what was a big surprise for us, the TV performs exceptionally well. For office work – it’s perfect. All thanks to the fact that it properly supports the so-called chroma sampling 4:4:4. To put it simply: every single letter on the screen is sharp, without annoying colored halos or blurriness. Sure, let’s be straightforward – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding, or displaying presentations, then the K85F will perform excellently in this role. It’s one of its strongest and, to be honest, most unexpected applications.

Viewing angles

3.5/10

2.8/10

Brightness drop at an angle of 45 degrees
70%
67%

A key characteristic of VA panels is the noticeable decline in image quality when viewed from an angle. In the case of the LG UR781, viewing at a 45-degree angle causes a 70% reduction in brightness, resulting in a marked deterioration in black depth and overall picture quality. While VA panels offer superior contrast when viewed head-on, their viewing angles are more restricted compared to other technologies like IPS.

At almost the very end of the evaluation of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, we must honestly admit that this is no surprise – it is simply a natural and widely known characteristic of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the center of the screen. The real problem, however, is the colors, which instantly begin to fade. A slight change in position on the sofa is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average level, typical for this technology.

Daytime performance

3.9/10

4.1/10

Panel finish
Satin
Satin
Reflection suppression
Good
Average
Black levels during daytime
Good
Good
Review LG UR781 Daytime performance
Review Haier K85F Daytime performance
Review LG UR781 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

LG UR781: 231 cd/m2

Thanks to its satin coating, the LG UR781 performs well in reducing glare during daytime viewing, making light reflections less distracting. However, with a low brightness of only 231 nits in SDR mode, it may struggle to deliver clear images in brighter rooms, particularly on sunny days. In such conditions, the image may appear dimmer, resulting in reduced visibility and clarity.

And how does the television perform in confrontation with daylight, for example in a heavily sunlit living room? Unfortunately, we don't have good news here. As we've established, this is a television with relatively low brightness, which becomes a serious drawback in the face of sunlight. The situation is further worsened by the applied screen coating. Instead of effectively suppressing reflections, its satin structure tends to unfavorably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
White LED
White LED
Software version during testing
03.31.60
UKN2.241219.053
Image processor
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review LG UR781 TV Panel details
Review Haier K85F TV Panel details

LG UR781

Haier K85F

TV features

6.4/10

5.5/10

  • HDMI inputs
    3 x HDMI 2.0, 0 x HDMI 2.1
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    No
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review LG UR781 TV features
Review LG UR781 TV features
Review LG UR781 TV features
Review LG UR781 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

WebOS on the LG UR781 is a modern and intuitive system, offering easy access to popular streaming apps like Netflix and YouTube. Its interface is simple, supporting functions like Screen Mirroring, AirPlay, and Bluetooth, as well as external devices such as keyboards and headphones, enhancing its multimedia capabilities. Unfortunately, the basic model lacks the Magic remote, which would have allowed for on-screen cursor navigation. Additionally, WebOS can sometimes feel unresponsive, which can be a bit frustrating for users.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it at times difficult to figure out what is being referred to. To make matters worse, during our tests, we were unable to launch the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and ports, because this story is even more interesting. A plus is certainly the rich set of ports, including four HDMI inputs and a rarely found mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After several dozen attempts, we were sure it was simply a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote can be paired, but it needs to be done from the native Google TV settings, completely bypassing Haier's non-functioning system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren’t even any batteries for the remote.

Playing files from USB

8.2/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
No
Yes
24 Mpix
No
Yes
28 Mpix
No
Yes
32 Mpix
Yes
Yes

The LG UR781 television supports most video files and codecs and allows users to customise subtitles, including adjusting their colour and size. However, the biggest downside is the lack of support for less popular image formats, which can limit the versatility of the TV in certain use cases.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that within this error-prone and slow system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it without the slightest hesitation – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was intended to be a reliable player for conference rooms? Regardless of its origin, the result is outstanding!

Apps

9.1/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
No
Eleven_sports
OK
Xbox Game Pass
OK
GeForce Now!
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

5.2/10

4.8/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Although the TV provides a modest amount of bass, the overall sound quality remains average. It lacks support for many advanced surround sound codecs, limiting its ability to fully reproduce immersive audio effects. The only surround sound option available is the ability to stream audio to an external device, such as a soundbar, via Dolby Digital Plus functionality.

Unfortunately, the review regarding the sound will be very short. The biggest advantage of the built-in speakers of the K85F is actually that they are simply there and produce sound. Aside from that, the sound is completely flat, lacking any bass tones and just anemic. Yes, the TV box features a Dolby Atmos logo, but in light of the physical capabilities of these drivers, it is a function that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, one should immediately add a soundbar to the budget.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC