LG UA75006LA (IPS) vs Hisense E7Q / E79Q

The situation is even more modest in the IPS version, where the peak brightness reaches only 250 nits. In practice, this means that there can be no real sense of HDR effect, and the materials being viewed resemble ordinary SDR. Similar to the VA case, the image behaves stably on most test screens, but in demanding scenes with fine details, the television tends to slightly dim the image. As a result, blacks appear somewhat better, but at the cost of losing detail in bright elements. The lack of additional color filters is also noticeable here. The UA7500 in the IPS version does not belong to QLEDs or PFS LED panels, and the DCI-P3 color gamut stops at 80%, which means that HDR films present themselves without much color depth and give the impression of being heavily flattened.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let’s not get carried away with enthusiasm. The picture is fairly well put together and at first glance does not offend, but its weaknesses quickly start to show. This is most evident in scenes with bright points — background lamps or light reflections on the skin are clearly overemphasized. The faces of the characters often look unnatural, as if they have been "blown out." Additionally, the default gamma characteristic brightens the smallest details and causes the image to lose subtlety in darker areas. That said, given its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustments, these problems cannot be avoided, which is why — as with other TVs — we decided to check what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The biggest improvement we noticed was when calibrating the mode designed for everyday SDR content. We managed to smooth out the white balance in an acceptable way and tackle the problem of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to broaden the color palette makes the most vibrant colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a feature one has to come to terms with when choosing this television.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

The version with the IPS matrix performed significantly worse here. Image scaling was uneven – this was particularly noticeable in lower-quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness that detracted from sharpness and made the overall presentation seem less polished than in the VA version. The tonal smoothing function turned out to be a lifesaver. At the medium setting, it worked very well – it didn't ruin the image with excessive softening, while smoothing out colors in such a way that everyday content gained consistency. The difference was especially visible with television programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those features that is worth keeping active because it significantly enhances the reception of everyday materials.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

LG UA7500 is a television with a 60 Hz panel, so it's difficult to expect any excitement in this category. It's more of a screen intended for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's clear that the manufacturer designed this model specifically for that group of viewers – and in that regard, it works properly. We have access to the TruMotion feature, which is a motion smoother. It's simple, with just one slider, but it can make a noticeable difference. At lower settings, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

LG UA7500 is a television that can be confidently recommended for "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, making full use of the potential of modern consoles out of the question, the manufacturer has included a few additions that can enhance the gaming experience. Notably, the Game Bar deserves mention – a very nicely designed panel that allows quick access to and modification of the most important settings. From this panel, we have access to features such as ALLM mode (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television is impressive.

Additionally, it supports HGiG, which is a calibration mode for HDR specifically for gaming. This sounds good, but based on testing experience, we already know that in the case of the UA7500, this option doesn't make much sense. The television doesn't handle HDR very well, so paradoxically, we achieved better results with this feature turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and comfort rather than for those looking for a complete experience from the latest consoles.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.