LG QNED93A / QNED90A vs Haier M90E

Although the number of local dimming zones in the LG QNED93A did not directly translate to a noticeably better contrast, one cannot deny that this model is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real movie scenes. In full-screen sequences flooded with white or bright lights, the screen was able to maintain high luminance, which produced a truly decent incredible HDR effect. Unfortunately, where the television could show its true class, namely in scenes that require precision, all the magic evaporates. The dimming algorithms we mentioned earlier are aggressive enough that small bright objects—such as distant lights, stars, or the moon—can almost completely disappear. Just look at the test scenes from the movie Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the brink of visibility. It's a shame, because a greater number of zones could theoretically lead to significantly better results. Fortunately, there are also stronger points. The QNED93A performs well in terms of color gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colors in movies look vivid and full, and the picture does not lose intensity even in more demanding scenes. So it can be said that the HDR in this model is solid, although the unfinished local dimming algorithms hinder its full potential.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

In movie mode (specifically Filmmaker), color reproduction on the QNED93A was relatively accurate, although it wasn't without critiques. In SDR content, white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight brightening of the image, making it look a bit less natural, especially in scenes requiring precise shading (this is evident in the comparison picture). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the picture deviates from the aesthetic intended by the filmmakers. In HDR materials, the situation looked somewhat different. The white balance presented itself quite well here, ensuring that whites didn't lean towards pink or unwanted shades of green. However, brightness management proved to be an issue. Analysis of the EOTF curve revealed that at certain moments the television can be noticeably too dark where it shouldn't be, losing some detail and reducing the realism of scenes. This detracted from the experience of HDR effects, which were theoretically supposed to be the most impressive. For this reason, we decided to carry out calibration.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

After professional calibration, the Filmmaker mode on the QNED93A gained the most where it matters most in everyday use. It was possible to adjust the white balance and eliminate the yellowish tint in SDR content, which we watch most often – television, streaming services, or standard quality films. This makes colors look natural and pleasant, and the overall experience is much more comfortable. In HDR mode, we also made adjustments, but the biggest problem here turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not entirely refined and can spoil the viewing experience by dimming parts of the image at inappropriate moments. Nonetheless, it is worth opting for calibration of this model, especially the mode intended for daily viewing.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling excellently, ensuring that even older movies or terrestrial television gain sharpness and detail. During the screening of "The Godfather," it's clearly visible how upscaling pulls extra details from the image – the characters' faces and the texture of the clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted color banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without over-interfering with the image. This way, the natural film grain is preserved, and the screen doesn't appear unnaturally smoothed. Perhaps in some scenes, you can still notice slight color banding, but in practice, the effect is more favorable than with a stronger intervention from the algorithm.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be seen as a positive development. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the image through the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a fully smoothed theatrical motion.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate at standard 2.1, so whether we connect a console, PC, or receiver, we can be sure of full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing prevents all equipment from having maximum capabilities. There’s also an automatic game mode (ALLM), which switches the television to the appropriate settings when the console starts up, as well as variable refresh rate (VRR). This ensures that the image does not stutter or tear, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports the HGiG mode, which provides guidelines to ensure that the lighting effects are exactly as intended by the game developers. For dessert, we get Game Bar – a special informational strip invoked on the screen that shows parameters in real-time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts, but for anyone who wants to quickly verify what mode the television is operating in and whether everything is working as it should.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.