LG OLED G5 vs Samsung OLED S95H (S99H) (QD-OLED)

LG G5 with the new Tandem OLED panel brings the biggest change specifically in terms of the brightness of the television. And it’s quite impressive. This is truly an astronomically bright OLED. In every tested scene – whether it’s point lights or full-screen whites from the movie The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 comes close, and at times even surpasses the best Mini-LEDs on the market. A new feature of the Tandem OLED panel is the expanded color gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 maintains around 83%. These are some of the highest values currently available on the market – it’s hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and color saturation. This is an OLED that can truly shine – and not just figuratively.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

Our test unit LG G5 struggled with some issues in the factory Filmmaker mode. And while the image might have seemed fine to most people, we knew that this TV was capable of much more. This mode had a clear excess blue tint in the white balance, resulting in a strong cooling of the image – particularly in HDR modes, where there was also a lack of red. The picture seemed cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristic. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, and larger, bright elements appeared overexposed and lacking gradation. Luckily, the G5 supports calibration using 3D LUT (a tool for professionals to calibrate colors), so we decided to take advantage of its professional background and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

After completing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below the value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still criticize that in HDR films the television tends to slightly dim the smallest elements of the image, in practice, this does not negatively affect the overall impression. Hats off to LG, because once again they provide the user with enormous possibilities for adjusting their display – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to surpass.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

Upscaling and digital image processing in the LG G5 perform very well. The television handles lower quality content exceptionally, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desired details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it’s hard to say there’s a serious compromise here. It’s one of those options that’s definitely worth enabling.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight edging was visible, but that’s an effect that can’t be completely avoided. Additionally, there were no issues with overscan, which – contrary to appearances – is not obvious, even in 2025.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

The motion fluidity on the LG G5 is simply phenomenal. The TV is equipped with a 165 Hz refresh rate panel, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The picture doesn’t stutter or smear like on classic LCD TVs. Like most LG models, the G5 features a motion smoother, which can be useful when watching movies – of course, we're talking about the TruMotion mode. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older material according to our preferences, whether we want to preserve the characteristic film stutter or move towards a more fluid, television-like effect.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Features for gamers? Perfect. That should be enough for you to know what level we are dealing with here. G5 is a television designed with gamers in mind, so we find literally everything one can expect from a gaming screen. There is Game Bar, support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, because the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rates (VRR), automatic low latency mode (ALLM), and correctly supports HDR in games thanks to HGiG. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.