LG OLED G5 vs Philips OLED770

LG G5 with the new Tandem OLED panel brings the biggest change specifically in terms of the brightness of the television. And it’s quite impressive. This is truly an astronomically bright OLED. In every tested scene – whether it’s point lights or full-screen whites from the movie The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 comes close, and at times even surpasses the best Mini-LEDs on the market. A new feature of the Tandem OLED panel is the expanded color gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 maintains around 83%. These are some of the highest values currently available on the market – it’s hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and color saturation. This is an OLED that can truly shine – and not just figuratively.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

Our test unit LG G5 struggled with some issues in the factory Filmmaker mode. And while the image might have seemed fine to most people, we knew that this TV was capable of much more. This mode had a clear excess blue tint in the white balance, resulting in a strong cooling of the image – particularly in HDR modes, where there was also a lack of red. The picture seemed cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristic. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, and larger, bright elements appeared overexposed and lacking gradation. Luckily, the G5 supports calibration using 3D LUT (a tool for professionals to calibrate colors), so we decided to take advantage of its professional background and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

After completing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below the value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still criticize that in HDR films the television tends to slightly dim the smallest elements of the image, in practice, this does not negatively affect the overall impression. Hats off to LG, because once again they provide the user with enormous possibilities for adjusting their display – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to surpass.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

Upscaling and digital image processing in the LG G5 perform very well. The television handles lower quality content exceptionally, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desired details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it’s hard to say there’s a serious compromise here. It’s one of those options that’s definitely worth enabling.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight edging was visible, but that’s an effect that can’t be completely avoided. Additionally, there were no issues with overscan, which – contrary to appearances – is not obvious, even in 2025.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The motion fluidity on the LG G5 is simply phenomenal. The TV is equipped with a 165 Hz refresh rate panel, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The picture doesn’t stutter or smear like on classic LCD TVs. Like most LG models, the G5 features a motion smoother, which can be useful when watching movies – of course, we're talking about the TruMotion mode. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older material according to our preferences, whether we want to preserve the characteristic film stutter or move towards a more fluid, television-like effect.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Features for gamers? Perfect. That should be enough for you to know what level we are dealing with here. G5 is a television designed with gamers in mind, so we find literally everything one can expect from a gaming screen. There is Game Bar, support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, because the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rates (VRR), automatic low latency mode (ALLM), and correctly supports HDR in games thanks to HGiG. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.