LG OLED C5 vs SAMSUNG OLED S90F (WOLED)

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and also very important – because this is exactly the level of luminance around which most HDR content is now created on streaming platforms. The image finally has the right “glow,” and details in bright areas look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has some issues. Especially when the screen needs to illuminate fully. In our test sequences, such as the bright scene from the movie The Meg, brightness clearly decreases. Don’t get us wrong, this result isn’t bad; it’s more of a reminder that OLED technology still has its limitations. They are getting smaller year by year, but still.

Now, what about the colors? They are very good. Although the C5 does not match the OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage at 97% and 73% BT.2020 will satisfy even the most demanding viewers. The colors are saturated, natural, and very consistent in HDR materials.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains Filmmaker Mode. And here we have good news: in SDR materials, LG once again did a solid job. The white balance and color reproduction straight out of the box are at a very high level. Most errors – both in balance and in the color test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are something we would like to see in many more TVs!

However, the situation is different for HDR content, which is really what the C series was created for. Here the C5 performs weaker. The excessive presence of blue in the white balance causes the image to appear noticeably cooled – which affects, for instance, unnaturally pale skin tones and somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – took advantage of them.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

We must honestly admit – in the case of the LG C5, it took really very little to achieve an almost perfect picture. After calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to much more expensive models. The picture after our adjustment looks exactly as filmmakers and series creators would want it – without color distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

LG C5 handles lower-quality materials really well. One of the main issues older WOLEDs faced was posterization – unwanted "steps" in color transitions. The C5 uses a system feature to smooth these transitions, which works surprisingly effectively. The banding effect is almost completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this feature works slightly weaker – but the good news is that it does not compromise the structure of the image. Film grain, textures, and details remain on the screen – nothing is smoothed out forcefully.

The C5 also does a great job of enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor drawback might be slightly visible jaggedness on some edges. However, there is no issue with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still isn’t a given.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

The LG C5 is equipped with a 144 Hz panel, and this, combined with the practically zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is as sharp as a razor.

And what about movies in 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the image to your own preferences. The "de-judder" slider increases the smoothness in movies, while "de-blur" gently reduces blurring – although to be fair, it is almost imperceptible here anyway.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

LG C5 is a television designed with gamers in mind – and there’s not a hint of exaggeration in that. It's hard to find anything to criticize here. We have 144 Hz refresh rate, full support for VRR, ALLM, and up to four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limits, everything can be connected without any hassle.

The HDR configuration for gaming is also problem-free. The television properly supports the HGiG mode, which allows for an image consistent with the creators' intentions. For those interested, there’s also Dolby Vision in Gaming mode, though we still recommend HGiG as the most predictable and “pure” version of HDR for games.

The Game Bar is also included, which serves as the “command center” for the gamer. Everything that’s most important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and readable. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for every gamer.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.