LG OLED C5 vs Philips OLED770

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and also very important – because this is exactly the level of luminance around which most HDR content is now created on streaming platforms. The image finally has the right “glow,” and details in bright areas look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has some issues. Especially when the screen needs to illuminate fully. In our test sequences, such as the bright scene from the movie The Meg, brightness clearly decreases. Don’t get us wrong, this result isn’t bad; it’s more of a reminder that OLED technology still has its limitations. They are getting smaller year by year, but still.

Now, what about the colors? They are very good. Although the C5 does not match the OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage at 97% and 73% BT.2020 will satisfy even the most demanding viewers. The colors are saturated, natural, and very consistent in HDR materials.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains Filmmaker Mode. And here we have good news: in SDR materials, LG once again did a solid job. The white balance and color reproduction straight out of the box are at a very high level. Most errors – both in balance and in the color test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are something we would like to see in many more TVs!

However, the situation is different for HDR content, which is really what the C series was created for. Here the C5 performs weaker. The excessive presence of blue in the white balance causes the image to appear noticeably cooled – which affects, for instance, unnaturally pale skin tones and somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – took advantage of them.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

We must honestly admit – in the case of the LG C5, it took really very little to achieve an almost perfect picture. After calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to much more expensive models. The picture after our adjustment looks exactly as filmmakers and series creators would want it – without color distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

LG C5 handles lower-quality materials really well. One of the main issues older WOLEDs faced was posterization – unwanted "steps" in color transitions. The C5 uses a system feature to smooth these transitions, which works surprisingly effectively. The banding effect is almost completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this feature works slightly weaker – but the good news is that it does not compromise the structure of the image. Film grain, textures, and details remain on the screen – nothing is smoothed out forcefully.

The C5 also does a great job of enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor drawback might be slightly visible jaggedness on some edges. However, there is no issue with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still isn’t a given.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The LG C5 is equipped with a 144 Hz panel, and this, combined with the practically zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is as sharp as a razor.

And what about movies in 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the image to your own preferences. The "de-judder" slider increases the smoothness in movies, while "de-blur" gently reduces blurring – although to be fair, it is almost imperceptible here anyway.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

LG C5 is a television designed with gamers in mind – and there’s not a hint of exaggeration in that. It's hard to find anything to criticize here. We have 144 Hz refresh rate, full support for VRR, ALLM, and up to four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limits, everything can be connected without any hassle.

The HDR configuration for gaming is also problem-free. The television properly supports the HGiG mode, which allows for an image consistent with the creators' intentions. For those interested, there’s also Dolby Vision in Gaming mode, though we still recommend HGiG as the most predictable and “pure” version of HDR for games.

The Game Bar is also included, which serves as the “command center” for the gamer. Everything that’s most important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and readable. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for every gamer.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.