LG 55 B4 vs Hisense U7Q

The HDR brightness performance of the LG B4 is impressive, even though it doesn't surpass 1000 nits. Its luminance stability is consistently strong across various scenarios, delivering a reliable viewing experience. The only instance where the TV shows slight weakness is in scenes with large areas of bright white, which has long been a challenge for OLED technology. However, perfect contrast, deep blacks, and excellent brightness ensure a fully immersive HDR experience. Furthermore, the TV’s remarkable 99% coverage of the DCI-P3 colour gamut enhances its colour vibrancy, making images appear rich and visually striking. This level of colour accuracy and brightness balance firmly places the LG B4 among the top choices for HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The best factory preset offered by LG B4 is the "Filmmaker" mode, which we used throughout our testing. Straight out of the box, the TV delivered fairly accurate colour reproduction. However, the most significant issue in both SDR and HDR content was the white balance. In SDR, there was a noticeable red dominance, giving the image a distinct yellow tint, particularly evident in skin tones and whites. In HDR, this red hue persisted, but the lack of blue also introduced a greenish tint in certain scenes. Additionally, we observed some inconsistencies in grayscale and colour accuracy. Despite these shortcomings, the overall picture quality was still solid for most viewing scenarios.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

LG B4 has long been known for offering advanced calibration tools, and it remains one of the few manufacturers that allows such in-depth image adjustments. Thanks to these tools, we calibrated the device to an exceptional standard. The result was incredibly low deltaE errors, considered at a reference level. Both SDR and HDR content now display exactly as the filmmaker intended. This level of precision is one of the reasons LG TVs are frequently used as preview monitors in graphic design and post-production studios.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

In this section, we will revisit the smooth transition function while also examining how the TV handles lower-quality content. As we’ve found, the setting responsible for smooth gradation is generally effective, though it does have its drawbacks. While the function works well in SDR content, it becomes less useful in HDR content. Even at the lowest setting, it can blur important details, so we advise against using it in such cases.

The image scaling on the LG B4 is assessed moderately positively. While there is no noticeable edge doubling, the image tends to be somewhat "soft." This can be adjusted by tweaking the sharpness slider to improve the clarity.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The maximum refresh rate on the LG B4 is 120 Hz, the bare minimum for those requiring high image fluidity. The manufacturer has equipped the TV with a multi-stage motion smoother called "TruMotion." This feature is split into two sliders: one controls the sharpness of moving images (De-Blur) and the other adjusts judder (De-Judder). Both sliders can be set between 0 and 10, with each level affecting the smoothness, so users can easily find their preferred setting.

The LG OLED B4 panel boasts an impressive average response time of 0.1 ms (based on our measurements), delivering an exceptionally clear image that surpasses the capabilities of LCD TVs, which often have response times of several milliseconds. This is particularly noticeable in the "UFO Test" images, where no trailing blur is visible behind moving objects.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The LG B4 has four full HDMI 2.1 ports, each providing 48Gbps bandwidth. This ensures smooth activation of all relevant features without issues, making the television highly suitable for gaming. With its low input lag and extensive functionality, including well-implemented HGIG mode and Dolby Vision gaming with low latency, the B4 is a strong contender for gamers who demand high quality.

A standout feature is GameBar, which allows for on-the-fly adjustments without interrupting gameplay, as well as image adaptations for those with visual impairments. Another key point is that when VRR technology is enabled, the television maintains its contrast, thanks to the OLED panel's structure, though slight flickering in grey shades is to be expected.

In conclusion, the LG B4 is an ideal choice for gamers, seamlessly combining high performance with excellent gaming features. Its 120Hz panel and HDMI 2.1 ports make it a standout option for those seeking top-tier gaming experiences.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.