LG 55 B4 vs Haier M90E

The HDR brightness performance of the LG B4 is impressive, even though it doesn't surpass 1000 nits. Its luminance stability is consistently strong across various scenarios, delivering a reliable viewing experience. The only instance where the TV shows slight weakness is in scenes with large areas of bright white, which has long been a challenge for OLED technology. However, perfect contrast, deep blacks, and excellent brightness ensure a fully immersive HDR experience. Furthermore, the TV’s remarkable 99% coverage of the DCI-P3 colour gamut enhances its colour vibrancy, making images appear rich and visually striking. This level of colour accuracy and brightness balance firmly places the LG B4 among the top choices for HDR content.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

The best factory preset offered by LG B4 is the "Filmmaker" mode, which we used throughout our testing. Straight out of the box, the TV delivered fairly accurate colour reproduction. However, the most significant issue in both SDR and HDR content was the white balance. In SDR, there was a noticeable red dominance, giving the image a distinct yellow tint, particularly evident in skin tones and whites. In HDR, this red hue persisted, but the lack of blue also introduced a greenish tint in certain scenes. Additionally, we observed some inconsistencies in grayscale and colour accuracy. Despite these shortcomings, the overall picture quality was still solid for most viewing scenarios.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

LG B4 has long been known for offering advanced calibration tools, and it remains one of the few manufacturers that allows such in-depth image adjustments. Thanks to these tools, we calibrated the device to an exceptional standard. The result was incredibly low deltaE errors, considered at a reference level. Both SDR and HDR content now display exactly as the filmmaker intended. This level of precision is one of the reasons LG TVs are frequently used as preview monitors in graphic design and post-production studios.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

In this section, we will revisit the smooth transition function while also examining how the TV handles lower-quality content. As we’ve found, the setting responsible for smooth gradation is generally effective, though it does have its drawbacks. While the function works well in SDR content, it becomes less useful in HDR content. Even at the lowest setting, it can blur important details, so we advise against using it in such cases.

The image scaling on the LG B4 is assessed moderately positively. While there is no noticeable edge doubling, the image tends to be somewhat "soft." This can be adjusted by tweaking the sharpness slider to improve the clarity.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

The maximum refresh rate on the LG B4 is 120 Hz, the bare minimum for those requiring high image fluidity. The manufacturer has equipped the TV with a multi-stage motion smoother called "TruMotion." This feature is split into two sliders: one controls the sharpness of moving images (De-Blur) and the other adjusts judder (De-Judder). Both sliders can be set between 0 and 10, with each level affecting the smoothness, so users can easily find their preferred setting.

The LG OLED B4 panel boasts an impressive average response time of 0.1 ms (based on our measurements), delivering an exceptionally clear image that surpasses the capabilities of LCD TVs, which often have response times of several milliseconds. This is particularly noticeable in the "UFO Test" images, where no trailing blur is visible behind moving objects.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The LG B4 has four full HDMI 2.1 ports, each providing 48Gbps bandwidth. This ensures smooth activation of all relevant features without issues, making the television highly suitable for gaming. With its low input lag and extensive functionality, including well-implemented HGIG mode and Dolby Vision gaming with low latency, the B4 is a strong contender for gamers who demand high quality.

A standout feature is GameBar, which allows for on-the-fly adjustments without interrupting gameplay, as well as image adaptations for those with visual impairments. Another key point is that when VRR technology is enabled, the television maintains its contrast, thanks to the OLED panel's structure, though slight flickering in grey shades is to be expected.

In conclusion, the LG B4 is an ideal choice for gamers, seamlessly combining high performance with excellent gaming features. Its 120Hz panel and HDMI 2.1 ports make it a standout option for those seeking top-tier gaming experiences.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.