IFFALCON U85X vs Samsung S90H (WOLED)

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it well above average in this price segment. This is particularly evident in full-screen, bright scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the TV can maintain the strength and essence of the HDR effect when the entire panel has to "light up," delivering truly satisfying experiences. However, problems begin in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize deep blacks to such an extent that they can suppress the brightness of small highlights to just 100 nits, drastically reducing the dynamism of the image and depriving us of the true "punch" we expect from HDR standards. However, the question of colors remains a sweetener; thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 color palette, allowing for a rich and vibrant image in most content.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price class, although it is slightly dimmer compared to the QD-OLED version. The difference is not as pronounced as in last year’s F series, where gaps could reach as much as 500 nits. Here the specs of both panels are very close, and differences in peak brightness are only about 100–150 nits. In small-area measurements, the S90H on the WOLED panel easily reaches levels close to 1500 nits. That headroom lets it portray HDR dynamics phenomenally—specular highlights, reflections or explosions have the right punch, just as the creators intended in the post-production studio. As with most OLED displays, when a very bright scene fills the entire screen, the protection systems that safeguard the panel kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Color gamut coverage

The biggest difference between the two S90H variants lies in color reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, colors at very high brightness don’t achieve quite the same intensity, and the volume of the wide color gamut is somewhat more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches nearly 99%, which means that in the vast majority of real film scenes both variants will deliver almost identical images. The true gap only appears in rarer, particularly demanding productions that use the ultra-wide BT.2020 gamut. Due to the WOLED panel’s design, coverage of that standard is about 15% lower compared to the S90HAT with a QD-OLED panel, so the brightest, heavily illuminated HDR colors may appear a bit less vivid.

We tested the factory colors in the iFFALCON U85X model in “Film” mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main problem that stands out in both SDR and HDR content is improper white balance - an excess of blue and red components gives the image a slight purple tint, which undermines the naturalness of film scenes. However, an even greater challenge is the way the television manages its brightness. Analyzing the gamma curve for the SDR signal, we noticed significant instability: instead of sticking to the reference value of 2.4, the device oscillates around 2.2, only to suddenly experience an unnatural jump to around 3.0. In practice, this leads to confusing effects - large bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar feature can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

In Filmmaker mode, which we strongly recommend enabling right out of the box, the S90H offers very good factory color tuning. Colors are natural and faithful to the filmmakers' intent, without the intrusive oversaturation found in more aggressive profiles. However, as is usually the case without full calibration, there can be unit-to-unit variation. In our test the white balance lacked a bit of the blue component, causing the image to lean slightly toward warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve ran slightly low, around 2.2, which resulted in a slight boost to shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Color errors in SDR content dropped to a level below 2, making them practically imperceptible to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) became nearly exemplary. As a result, with standard quality materials, the television looks simply perfect, and it's hard to find any faults with it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more pronounced. Color errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF chart (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to see what is not immediately visible regarding brightness management by the U85. Although the reference line looks decent, in actual film scenes, the television still interprets the signal "in its own way" due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical ailment of almost every Mini-LED that has to reconcile high brightness with an attempt to maintain deep black. One just has to be aware of these technical limitations, which are unavoidable in this segment.

After full calibration it can safely be said that the S90H in the WOLED version looks almost perfect. In SDR mode color reproduction errors drop to ultra-low levels, and Delta E values very rarely exceed 2. That's a phenomenal result, so if you care about perfectly faithful color reproduction it's definitely worth considering calibration. The calibrated HDR mode also performs very well, in which the white balance was stabilized and earlier deviations eliminated. After professional tuning it's really hard to find anything to criticize, because the TV delivers an image with almost exemplary naturalness and dimensionality. The slightly lower rating in this category compared with the QD-OLED variant is solely due to the previously described saturation limitation in extremely bright scenes; the tuning options and color fidelity themselves are at the highest level.

When it comes to scaling the image to 4K resolution, the iFFALCON U85X performs solidly. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K matrix. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let's face it – this is a scenario you'll only encounter when watching very old footage, so it's not a real issue in everyday use.

However, the digital processing aimed at smoothing tonal transitions is significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively reduce banding (color stepping), and worse, it can cause more harm than good. This filter can be too aggressive where it shouldn't be, artificially smoothing out details that should not be touched, such as the natural texture of the face or fine details of the skin's texture. Instead of improving quality, this feature can give the image an unnatural, “plastic” look, so it's best to use it with great caution or, better yet: leave it turned off.

When it comes to reducing posterization, Samsung has kept the same solutions as last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that is somewhat prone to banding. However, keep in mind it acts aggressively. This mechanism, aside from removing artifacts, can clean up fine film grain and slightly soften detail. Ultimately it’s a matter of compromise, but if you care about an absolutely faithful reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the quality of upscaling was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still hasn’t dealt with the old overscan issue. With some older recordings or archival material the image edges can be slightly cropped. It’s a minor flaw, but it’s a shame the manufacturer still hasn’t eliminated it.

In contrast to budget constructions, which in dynamic sports scenes may resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel featuring a native refresh rate of 144Hz. However, it is worth remembering that in the world of movies, series, or sports, we will mostly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply don't exist in cheaper 60-Hz models.

We manage everything from the "Motion Clarity" menu, where instead of using pre-set, often too aggressive modes, we definitely recommend a custom configuration based on two sliders. The most important of them, reduction of flicker, is responsible for smoothness in films – here, it's best to aim for a value around 4, which will maintain a natural, cinematic character of motion without falling into the artificial "soap opera effect." On the other hand, the first slider, reduction of blur, is the key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, and annoying trailing is eliminated.

In terms of motion handling, the S90H is simply excellent. This year's panel offers a refresh rate boosted to 165 Hz, though in practice the benefit will be realized mainly by gamers connecting a powerful PC. For movies, TV series, or sports broadcasts, such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing seen on LCD screens simply doesn't occur here.

iFFALCON U85X is an exceptional device for gamers that has virtually everything you can expect from a modern screen for consoles or PCs. Here we find two fully-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing and with minimal latency. The TV handles high refresh rates at various resolutions without any problem, and a real curiosity is the mode that allows for up to 240Hz when dropping to Full HD quality. The entire system is managed by the Game Bar (a faithful copy from TCL), which allows for instant switching of picture modes, customization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.

Players should feel at home with the S90H, because in that respect Samsung left few reasons to complain. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM, and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but in the S90H it now works as it should. What sets it apart from the competition is primarily Game Motion Plus. It's a special motion-smoothing mode designed for games, which works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so you can still play comfortably. That's important, because on many TVs turning on a similar smoothing mode causes such a large increase in input lag that controls start to feel noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a far more useful feature.