Hisense UR9S vs Samsung R85H / R86H

The Hisense UR9S is without a doubt a show of strength from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel reached as much as 2600 nits, which is an impressive result. But you have to clearly separate lab results from film realities. In real material the UR9S behaves much more restrained. Peak brightness in balanced scenes hovers around 1500 nits. In demanding, dark shots—where the algorithms must at the same time preserve deep blacks and precisely light small details—brightness can drop drastically, even down to around 400 nits. The gap between the chart and reality is therefore huge. This is a direct consequence of conservative local-dimming behavior. When a bright object occupies a large portion of the frame, the system can easily maintain a high luminance. But in night scenes the priority becomes protecting black levels and fighting the halo effect (unsightly glows around bright edges). To avoid degrading contrast, the TV drastically limits its light output. Even so, the UR9S can still produce a very powerful, engaging HDR effect that impresses in bright, spectacular sequences.

Color gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of color. DCI-P3 coverage is nearly 100%, and BT.2020 coverage reaches 93%. Those are figures even the best QD-OLED TVs don't achieve. But again, synthetic measurements are one thing and movies and series are another. In real-world scenes the numbers fell to 93% for DCI-P3 and 81% for BT.2020. That's still great, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers promise in marketing materials. You could even say their capability is now close to TVs equipped with quantum dots, the so-called QLEDs. Why does this happen? Largely, color reproduction depends on how the local dimming zones operate. When a highly saturated color appears next to white or another, more complex element, a single zone must handle both parts of the image at once. Under those conditions the backlight cannot maintain extreme saturation of a given color on the screen, because the emitted light takes on a character closer to white. Hisense refined this quite well in the UR9S, but still not enough for the TV to sustain such high color saturation in every situation.

If it’s about brightness, the R85H performs really well. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can break 1000 nits. These aren't, of course, levels on par with the most expensive Mini-LEDs, but they're more than enough for watching movies and TV series in HDR, and the effect can be quite noticeable. The problem shows up again in more demanding scenes where there's a small bright element on a very dark background. Here the TV can significantly reduce its brightness so it doesn't illuminate too much of the screen. In our measurements such small highlights dropped to around 200 to 250 nits, so you can see that a limited number of local dimming zones combined with the specific behavior of the algorithm has its consequences. Fortunately, it's not something that bothers you all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. You just can't expect the same punch from very small points of light as you get with TVs that have many more zones or with OLEDs.

We tested the Hisense UR9S in Filmmaker Mode, which, by default, provides the most accurate image reproduction. In HDR content the TV performed quite well in that regard. White balance did not show large errors, and the luminance curve, though typical for Hisense, was at a reasonable level. So the image was neither overly bright nor noticeably color-shifted. The same mode fared much worse with SDR content, meaning the content we watch most often, such as broadcast TV or YouTube. White balance was strongly shifted toward red and blue, giving the image a slightly pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, which made the image look too bright, especially in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it's not without flaws.

In Filmmaker mode our R85H sample performed adequately in SDR, but a few things immediately showed up in the measurements. In the white balance, as brightness increased more red crept in while blue decreased. As a result, the brighter parts of the image had a slightly too warm tint. On top of that, gamma only held to the target value at the start. It then gradually fell, making most of the image a bit too bright. The combination of the two also affected colors — errors grew especially in the brighter, more saturated samples. It didn’t look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, in HDR our unit handled things noticeably better. White balance was much more even and, for most of the range, the individual RGB components stayed close together. Only in the brightest areas did red begin to fall short, causing the white point to shift slightly. The EOTF curve looked very good, tracking the target luminance values across almost the entire range. That doesn’t mean HDR colors were perfect. The ColorChecker still shows some deviations, particularly in some of the more saturated hues, but the errors are clearly smaller than in SDR.

After calibration we saw the biggest improvement in SDR mode, though we also refined the HDR picture. Hisense offers a lot of calibration settings in the TV's menu, so we could precisely correct the white balance and other image errors. The most important change was removing the pink cast that had previously been clearly visible in SDR content. After calibration the picture looks much more natural, especially in everyday content such as TV or YouTube.

Color reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colors fall below a Delta E of 2–3, meaning at a level very hard for the human eye to detect. The only thing we couldn't completely eliminate is the characteristic HDR tone mapping typical of Hisense TVs. It affects how brightness is distributed in movies and can subtly "beautify" the image, rather than strictly following the creators' intent. For a less experienced viewer this can produce a stronger "wow" effect, but it won't always fully match how the content should look.

After calibration the R85H shows it has impressive color reproduction capabilities. It performed best in SDR, where the white balance was brought almost perfectly into line and the gamma stays very close to the target across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to fault here. HDR also shows a clear improvement, although some issues can't be corrected as well. At peak brightness the character of the backlight itself starts to show and the individual components of the white balance begin to diverge. The same goes for the most saturated colors, which don't always land exactly where they should. Despite these limitations, overall the image is significantly more accurate than on the factory settings, and the biggest difference is clearly in SDR. However, there's one thing calibration can't fix. With highly saturated elements, color can subtly bleed onto adjacent bright parts of the image. It's easiest to notice this on white, which can pick up a slight tint from a neighboring hue. It doesn't occur in every scene, but when the content is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than an issue with picture settings.

Digital image processing has been one of Hisense's strengths for two years, and the UR9S is no exception. The manufacturer uses the Hi-View AI Engine RGB processor, which is essentially based on the well-known MediaTek Pentonic 800 platform, previously used, among others, in the U8Q. The TV handles upscaling lower-resolution material to 4K and low-bitrate content very well, where various compression-related artifacts are common. Thanks to a feature called "Smooth and Gradient Picture", the image remains detailed without appearing overly sharpened or artificially smoothed. When watching regular TV or older, lower-quality material, the UR9S can pull a surprising amount out of them. In terms of digital image processing, this is one of the most refined LCD TVs we've had the chance to test.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but in terms of upscaling lower-quality content, the TV’s behavior remains very similar to what Samsung has shown before. And that’s not a bad thing, since the company has handled this aspect quite well for years. Low-resolution material is displayed cleanly, edges don’t become overly soft, and the TV doesn’t try to artificially extract details at any cost. The result is simply balanced, and with regular TV or older recordings the R85H performs as you would expect from a Samsung at this level. The only minor drawback is overscan, which can’t be completely turned off at the lowest resolutions. A separate issue is the additional processing of weaker sources. The R85H can smooth posterization and tidy up heavily compressed footage a bit, but it’s worth stressing that it does so relatively aggressively. At stronger "noise reduction" settings it starts removing not only compression artifacts but also fine details and natural film grain. It’s best to use it only when the material actually needs it.

The Hisense UR9S is one of the first TVs on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, that goes up to 180 Hz. Such a high refresh rate will mainly be useful to owners of very powerful PCs. We still watch movies and series mostly at 24 fps, and sports broadcasts at 50 fps, so in everyday use panel response time and the performance of motion smoothing are more important. In that respect the UR9S performs very well. Motion blur is minimal, as our UFO test also confirmed. Moving objects do not leave a pronounced trail, so the picture remains clear even in fast scenes.

R85H has a 144 Hz panel, so motion is really smooth here. Just remember that the extra hertz above 120 will mainly be used when connected to a PC, so in this category we don't treat them as a particular advantage. For movies and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit weaker. Because this is a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds that's not very noticeable, but the darker the scene, the more visible the smearing becomes. That's a typical characteristic of this type of panel, and it's easiest to spot in dark scenes.

The Hisense UR9S is very well prepared for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. On top of that there are VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so in terms of core features there’s little to complain about. PC gamers can also enable DLG mode. After switching the resolution to Full HD the refresh rate can increase to as much as 330 Hz. That’s probably an option for a narrow group of users, but it shows how much headroom the panel has. Hisense also added a Game Bar that lets you quickly change key settings, check the refresh rate, or enable a reticle and minimap zoom. The biggest downside remains the lack of a properly working HGiG. The TV keeps using its own tone mapping, which makes setting HDR on a console a bit more difficult. In our case values between 1500 and 2000 nits worked best, but it’s worth checking which setting still preserves all the details in the brightest parts of the image.

Samsung has been steadily expanding its gamer-focused features for several years, and the R85H really lacks nothing important in that area. The TV supports 4K at 120 Hz, VRR and ALLM, so you can easily take advantage of the capabilities of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with the right HDR settings on the console games retain proper brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only major omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR operation, or change the most important picture-related settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course, this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some players.