Hisense U8Q vs Samsung QN85F

When it comes to HDR, Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the television can "score" nearly 4000 nits of peak brightness. That's a value that most models can only envy. In practice, this translates to very strong lighting effects in films – in some scenes, we managed to measure a real 1500 to 2000 nits, which is a level usually reserved for the absolute top of televisions on the market.

Of course, it's not always that perfect. With small, pinpoint elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits, we get around 500. But it's worth noting that the effect doesn't vanish completely – the light is still visible, and the image doesn't feel artificially dimmed. This is a typical drawback of Mini LEDs, so it's hard to consider it a significant minus.

On the huge plus side, color reproduction deserves high praise. Thanks to additional coatings that improve color saturation, the U8Q nearly covers the full DCI-P3 color space (98%), and in the case of the wider BT.2020 gamut, it achieved a score of over 80%. This is an excellent result, making HDR films look juicy, vibrant, and simply very cinematic.

Although the more than double number of dimming zones compared to its predecessor has not translated into a spectacular jump in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model, making a huge impression in dynamic scenes. The peak brightness can reach nearly 1700–1800 nits, which is truly impressive in this Mini-LED class. The best part is that almost regardless of the scene being viewed, the HDR effect remains strong and vibrant. In four out of five test scenes, the brightness was around 1000 nits, a level that in most cases allows viewers to feel the true magic of this format. Of course, in scene number 4 from the movie Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter's spotlight drops to around 500 nits. It's not an outstanding result, but it's still much more acceptable than in last year's model. Samsung deserves applause, as the improvement in brightness in the QN85F is substantial compared to its predecessor. However, it's a pity about a certain trend seen in this year’s televisions – the manufacturer has worsened the color gamut coverage. Although the QN85F has a QLED panel, its result of around 90% DCI-P3 is average, and in the most demanding films, it can lead to less vibrant colors than in the predecessor. Despite this shortcoming, the overall HDR effect is at an excellent level and really makes a big impression in this class of devices.

We have to admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, televisions require immediate white balance correction – it can be too warm or too cold, which immediately leads to strange color errors. Meanwhile, here the situation looks really good right out of the box. Of course, we are talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more pronounced issue was related to how the television manages brightness. Looking at the EOTF chart, it is evident that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposures and the impression that the entire scene can sometimes be a bit too bright. However, this is not a flaw that undermines the image, rather it is a characteristic effect of this model.

The Samsung QN85F offers several preset picture modes, but out of the box, the television starts in "Eco" mode. We could actually end the discussion here, because for such a model, using this setting makes no sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. Therefore, we conducted our tests in the best available mode, which is the Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw while filming, and indeed, this setting performs best among all the factory options. However, this does not mean it is free of flaws.

Both in SDR and HDR, the QN85F strongly highlighted warm colors. This stemmed from a lack of white balance, with a noticeable absence of blue. Additionally, the picture sometimes appeared overexposed – both the gamma brightness characteristic and the EOTF curve indicated that the television has a tendency to blow out scenes. In SDR, the color reproduction errors (Delta E at levels of 4–5) were still acceptable, but in HDR, the inaccuracies became really significant and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

Of course, we wouldn't be ourselves if we didn't make adjustments to the white balance. After calibration, we managed to align the SDR signal to near perfection – older movies, YouTube content, and classic television looked almost perfect on the U8Q. This is truly an outstanding level that shows this model can do a lot if given a little help. Unfortunately, the situation is different with HDR content. The colors themselves aren't a major issue, but the biggest flaw of the U8Q remains the EOTF brightness characteristics. In practice, the TV tends to "blow out" beyond how the image should look in its original form. It's that slight "blown out" effect we saw earlier in comparisons with the best screens on the market. It's a bit of a shame that this characteristic can't be fully tamed – if we could maintain similarly good control over brightness in HDR as we do in SDR, we would have an absolutely reference-quality image.

After calibrating the movie mode, we managed to tame the colors in both modes to nearly perfection – most of them did not exceed an error value of 3, which is the limit of visibility to the human eye. The image became more natural, fuller, and at the same time devoid of the blooming that was noticeable right after taking the TV out of the box. This shows how much potential lies in the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the significant benefits of calibration, limitations of the panel itself still remain. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight color distortions or subtly visible halo effects around bright objects. Nonetheless, the reception after calibration is really pleasant and shows how good a screen the QN85F can be if we just take a moment for the right settings.

The Hisense U8Q handles lower-quality materials quite well. The TV can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At that setting, it nicely reduces unwanted bands and unevenness in the image, but importantly, it does not remove cinematic grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions look smooth and soft, at times even a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily adjusted with the sharpness slider to fit personal preferences.

Although the native tonal transitions on the QN85F perform excellently with 4K materials, we don't always deal with content in the highest resolution. That's when it becomes crucial how the television handles upscaling and digital image processing. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it works very efficiently. If visible color banding or other undesirable phenomena appear on the screen, for example in materials from YouTube, they can be easily smoothed out using the "noise reduction" function. Set to medium, it improves tonal transitions while not excessively blurring desired details. However, it's important to remember that – as with most Samsung televisions – this feature significantly affects the film grain. Therefore, during movie screenings, it's advisable to use it cautiously to maintain the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a lot of detail. The only drawback remains the issue of overscan, which is cutting off the edges of the screen. In most situations, this is not noticeable, but with very old materials below HD quality, there may be instances where part of the image on the left side is slightly cropped.

Hisense U8Q has a display that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly be utilized by PC gamers, but as they say – it’s better to have it than not 😊. For movies and series, we have a built-in smoothness enhancer called Ultra Smooth Motion. In the settings, it can be easily adjusted to personal preferences – whether we want more of a "cinematic" frame rate or a smooth, theatrical spectacle.

Motion blur and fluidity of motion in the QN85F is a topic worth discussing in more detail, as the television is equipped not with a standard 120 Hz panel, but with a 144 Hz panel. The additional hertz will primarily be appreciated by PC gamers, but the mere presence of such an option can be seen as a nice addition and a sign of the times – it’s hard to complain about the trend towards faster panels, since in practice, each of us would like the image to be as fluid as possible. However, the most important thing is how the television handles typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. And here, the QN85F performs really well. In movies, you can easily adjust the character of the image thanks to the “picture clarity” function, where we find two adjustable sliders. Key for viewing sessions is the one responsible for reducing motion blur. Lower values give the image a more cinematic character with preserved “frame rate,” while higher values lead to a strong smoothing that resembles television theater.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting multiple consoles or a computer. In addition, it includes all the key technologies – Game Bar with parameter monitoring, variable refresh rate (VRR), automatic low latency mode (ALLM)... in short, a complete set.

But as is often the case with Hisense, it falls a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows you to adjust the television's brightness to the console and get the most out of HDR in games. It's a shame because if this feature were included, we would have a device practically made for gamers. As it stands, the U8Q remains "just" a very good choice 😉

The Samsung QN85F makes a great impression in terms of features for gamers. It has four HDMI 2.1 ports, so we can easily connect several devices at once. There is also variable refresh rate (VRR) to prevent screen tearing, as well as automatic game mode (ALLM), which allows the TV to switch to the appropriate settings automatically when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that such an option is available shows that Samsung is fully supporting gamers. The Game Bar panel deserves praise as well. It's a quick glance at key parameters – from frame rate to refresh mode to shortcuts for picture settings. Instead of sifting through the entire menu, everything is at our fingertips, which turns out to be really convenient in practice. However, the most interesting addition is the Game Motion Plus feature. It's nothing more than motion smoothing, transferred into the gaming world. When enabled, the picture becomes smoother, sometimes it even looks as though we're getting several more frames, and importantly, the response delay does not increase enough to interfere with gameplay. This solution truly sets Samsung's 120Hz TVs apart from the competition.

[UPDATE] We have updated our tests of Samsung TVs for the 2025 model year due to the release of software version 1131, which restored the crucial feature for gamers, HGiG.

The only serious downside remains the lack of proper HGiG support. This is a standard responsible for correct tone mapping in HDR games, ensuring that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to adjust the brightness manually, which doesn’t always yield ideal results. The feature was available in previous models, but it disappeared from the QN85F after one of the updates. We hope that Samsung will quickly fix this issue, and we will keep checking to see if it has been resolved.