Hisense U8Q vs Samsung M80H

When it comes to HDR, Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the television can "score" nearly 4000 nits of peak brightness. That's a value that most models can only envy. In practice, this translates to very strong lighting effects in films – in some scenes, we managed to measure a real 1500 to 2000 nits, which is a level usually reserved for the absolute top of televisions on the market.

Of course, it's not always that perfect. With small, pinpoint elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits, we get around 500. But it's worth noting that the effect doesn't vanish completely – the light is still visible, and the image doesn't feel artificially dimmed. This is a typical drawback of Mini LEDs, so it's hard to consider it a significant minus.

On the huge plus side, color reproduction deserves high praise. Thanks to additional coatings that improve color saturation, the U8Q nearly covers the full DCI-P3 color space (98%), and in the case of the wider BT.2020 gamut, it achieved a score of over 80%. This is an excellent result, making HDR films look juicy, vibrant, and simply very cinematic.

The M80H is not one of the brightest TVs. Its peak brightness is around 350 nits and we saw similar results in most of our test scenes. That's not enough to produce genuinely impressive HDR — bright highlights lack punch and the overall image is a bit too dark. In practice, HDR on the M80H resembles a well-presented SDR image more than clearly more dynamic wide-range content. The picture can still look fine, but it's hard to point to strong specular highlights, clearly bright light sources, or an effect that immediately separates HDR from ordinary content.

Colors

One of the M80H's strengths is its color. The TV uses a PFS-based backlight filter, which allows it to display a significantly wider color gamut than a standard LCD screen without filters. Our measurements confirm this — the M80H covers about 96% of the DCI-P3 gamut and 72% of BT.2020. Those are very good results, which let the colors appear strongly saturated. Samsung's policy here is interesting. The M80H is not part of the QLED family, even though in terms of color it is practically on par with models carrying that label. From an image-quality standpoint, that doesn't matter much; the colors are simply good.

We have to admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, televisions require immediate white balance correction – it can be too warm or too cold, which immediately leads to strange color errors. Meanwhile, here the situation looks really good right out of the box. Of course, we are talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more pronounced issue was related to how the television manages brightness. Looking at the EOTF chart, it is evident that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposures and the impression that the entire scene can sometimes be a bit too bright. However, this is not a flaw that undermines the image, rather it is a characteristic effect of this model.

Filmmaker mode is reasonably well set up out of the box, though it falls short of perfect. In SDR material the most noticeable issue is an excess of red in the white balance, which makes the image look a bit warmer than it should. HDR content shows a similar character. As for the brightness response, in SDR the gamma stays close to the target for most of the range. Small deviations are mainly visible in darker areas, which in places are a little too dim. In HDR the very darkest details are slightly lifted, while from around 65% brightness the image begins to be gently darkened. This is largely due to the way the TV controls its brightness. Overall, Filmmaker mode looks good straight out of the box, but the image can still be improved.

Of course, we wouldn't be ourselves if we didn't make adjustments to the white balance. After calibration, we managed to align the SDR signal to near perfection – older movies, YouTube content, and classic television looked almost perfect on the U8Q. This is truly an outstanding level that shows this model can do a lot if given a little help. Unfortunately, the situation is different with HDR content. The colors themselves aren't a major issue, but the biggest flaw of the U8Q remains the EOTF brightness characteristics. In practice, the TV tends to "blow out" beyond how the image should look in its original form. It's that slight "blown out" effect we saw earlier in comparisons with the best screens on the market. It's a bit of a shame that this characteristic can't be fully tamed – if we could maintain similarly good control over brightness in HDR as we do in SDR, we would have an absolutely reference-quality image.

After calibration, the M80H performs really well, especially with basic SDR content. Regular broadcast TV, YouTube, or movies viewed without HDR can look very accurate on it. After correcting the white balance, errors are minor, though you can still sometimes see that the TV tends to oversaturate the most saturated reds. In HDR you can also improve the picture and correct its main faults, but it doesn't reach the level of pricier models. Samsung quite heavily restricts color adjustment options in HDR, so in many areas we have to accept what the TV offers out of the box. Calibration lets us improve some parameters, but we are no longer able to change the overall image character of the M80H.

The Hisense U8Q handles lower-quality materials quite well. The TV can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At that setting, it nicely reduces unwanted bands and unevenness in the image, but importantly, it does not remove cinematic grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions look smooth and soft, at times even a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily adjusted with the sharpness slider to fit personal preferences.

Although the M80H is positioned fairly low in Samsung's lineup, the manufacturer equipped it with one of its stronger processors, NQ4 AI Gen2. The same chip can be found in Neo QLED TVs and the lower-tier OLED S85H. That's good news, because the processor does a very good job improving weaker source material. Upscaling performs best. Low-resolution content is displayed properly, and edges don't look overly jagged. Of course the TV won't create details that aren't in the source, but regular broadcast TV and older recordings look decent on it. One drawback is overscan, that is, edge cropping, which cannot be fully disabled. The tonal transition smoothing feature, the so-called noise reduction, also works well. The processor can effectively reduce visible signs of heavy compression, but it does so not without side effects. At higher settings it can overly smooth the image, remove some fine detail, and even eliminate film grain. Therefore we recommend using this feature primarily for content that actually has problems with heavy compression and posterization.

Hisense U8Q has a display that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly be utilized by PC gamers, but as they say – it’s better to have it than not 😊. For movies and series, we have a built-in smoothness enhancer called Ultra Smooth Motion. In the settings, it can be easily adjusted to personal preferences – whether we want more of a "cinematic" frame rate or a smooth, theatrical spectacle.

The M80H performs very well for watching sports and gaming. The TV is equipped with a panel with a refresh rate of up to 144 Hz at 4K, and when the resolution is lowered to Full HD it can handle up to 240 Hz. PC gamers will benefit most from the latter option.

The panel also handles 120 Hz content well, which matters especially for console gaming. The high refresh rate is useful for watching sports too, and motion blur is relatively low. That’s important because VA panels are not known for the best results in this respect. With the M80H, fast-moving objects do not produce a very noticeable trail.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting multiple consoles or a computer. In addition, it includes all the key technologies – Game Bar with parameter monitoring, variable refresh rate (VRR), automatic low latency mode (ALLM)... in short, a complete set.

But as is often the case with Hisense, it falls a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows you to adjust the television's brightness to the console and get the most out of HDR in games. It's a shame because if this feature were included, we would have a device practically made for gamers. As it stands, the U8Q remains "just" a very good choice 😉

The M80H can be a very good choice for gamers on a slightly smaller budget. Feature-wise it offers essentially the same as Samsung's much more expensive TVs. All three HDMI inputs support HDMI 2.1, so even if one is taken by a soundbar connected via eARC there’s still room for a PC and consoles. There’s also VRR up to 144 Hz at 4K and up to 240 Hz in Full HD. Samsung has properly implemented HGiG as well, so after performing HDR calibration on the console, games are appropriately matched to the screen’s capabilities. That won’t make the M80H any brighter, but at least it won’t unnecessarily wash out the brightest parts of the image. There’s also a Game Bar for quick access to the most important settings and a Gaming Hub that lets you play in the cloud without a console. The M80H also includes Game Motion Plus, which creates extra frames and improves the smoothness of games running at 30 or 60 fps. Input lag then rises to about 59 ms, but it’s still roughly three times lower than with the typical motion smoothing on other manufacturers’ TVs. We don’t really recommend it for online multiplayer, but in more relaxed titles it can work very well.