Hisense U8NQ vs Samsung S85H

Hisense U8NQ showcases its capabilities in HDR, achieving a brightness level on the luminance chart exceeding 2000 nits. In the first, third, and fifth scenes where the screen is covered in light, the television displays very high brightness, which impresses and allows one to enjoy the full effect of HDR. Unfortunately, in the second and fourth scenes, such as those from the movie "Sicario 2," the television encounters issues maintaining brightness, resulting in disappointing results around 250 nits. Although a large number of dimming zones should theoretically help, the algorithm responsible for their control does not always perform perfectly—bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not reflect the full HDR potential. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour palette at 97%. As a result, colours are vibrant, and most movie scenes look really good, significantly enhancing the viewing quality.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 series. In the same movie scenes the previous year's model stayed closer to about 700 nits, while the S85H can reach around 800 nits. Of course this isn't a change that completely transforms the HDR experience, but that extra headroom is noticeable especially with small highlights, reflections, and stronger special effects. Around 800 nits is already a very good result for an entry-level OLED and in most films it's enough for HDR to have the right impact. Bright elements can clearly stand out from perfect black, and that contrast still does most of the heavy lifting here. You should remember the typical limitation of organic technology, though. When a very bright scene covers a large part of the screen, brightness can drop by almost half. This is the result of the panel's protection mechanisms, which limit its power with large bright areas.

Colors

The S85H can produce very pleasant, saturated colors and in most HDR films it looks really good in that respect. We measured roughly 95% DCI-P3 coverage, so the palette most often used in movies is reproduced to a very large degree. Skin tones, greens, and stronger reds still have appropriate intensity, and during normal viewing it's hard to fault them. Only when you look more broadly at BT.2020 do the limitations of the new WOLED SE panel become apparent. Coverage was around 70%, a bit less than in previous-generation WOLEDs and noticeably less than in QD-OLED panels. In films this isn't a major loss, because most productions rarely use such highly saturated colors. You notice it more often in games, where developers are much more likely to employ more intense colors.

The Filmmaker mode on the Hisense U8NQ TV can be described as the most accurate mode available in this model. Despite its accuracy, it has significant errors in reproducing the reference image, which we will describe now. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect influences content presentation. The brightness characteristics also leave much to be desired — too low gamma causes the screen to be excessively brightened, and blacks look lightened, making the overall picture seem cooler than it should be.

In the case of 4K HDR content, the problem is reversed — the white balance shows too much dominance of blue, resulting in an artificial character to the image and making it appear unnaturally sharp. These deviations for HD and 4K HDR content can be confirmed with the Colour Checker test, which clearly shows how colours deviate from the correct patterns.

To evaluate color we, of course, selected Filmmaker mode, and in SDR our S85H unit was very well calibrated out of the box. The biggest deviation appears in the white balance, where a bit of blue drops out as brightness increases. In practice this means whites and grays have a slightly warmer tint than they should. It's not a major error and during normal viewing it generally isn't very noticeable. Gamma also stays close to the reference value, so the image is neither overly bright nor unnecessarily dim. The S85H's SDR picture quality is therefore very good straight out of the box. A few more imperfections show up in HDR. Here the white balance shifts more as brightness increases, with blue becoming dominant and the red component noticeably lacking. That also leads to larger errors in some colors. These aren't yet distortions that completely change the character of the image, but compared directly with the reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

The white balance for both 4K and HD content has been significantly adjusted, greatly improving the image quality. Although some errors are still visible, they are not substantial enough to heavily affect the perception of the image. A notable improvement can also be seen in the gamma brightness characteristics — the image is no longer overly bright, resulting in more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although it may seem correct, once the filter is applied on the "EOTF in movies" graph, it is evident that the TV is somewhat "playing around" with 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the movies "Pan" and "Billy Lynn." While it is not a serious problem, it is worth mentioning. It may be of great importance to those looking for a display with the most accurate image reproduction. Despite this error, the image will be more enjoyable for most. Colours are better reproduced, and the overall image quality is significantly improved.

Calibration yields very good results on the S85H. First, the white balance can be set almost perfectly, which removes the slightly too-warm image cast that was visible earlier in SDR. Color reproduction itself also improves significantly; most errors drop to a very low level, and in everyday viewing it's hard to notice any visible inaccuracies. You can also improve a lot in HDR, although some issues remain due to the TV's inherent characteristics. The S85H doesn't always perfectly follow the brightness curve. The darkest areas are slightly boosted, and as you approach the panel's limits you can see small deviations in the brightest highlights. On top of that there's limited coverage of the wider BT.2020 gamut, which no calibration can of course overcome. Despite this, the end result is very good, and after calibration the S85H can deliver a well-tuned, natural image.

In the context of smoothing tonal transitions, the Hisense U8NQ television unfortunately does not perform well. The "Smooth and Gradient Image" function does not produce noticeable effects — there is no improvement in any setting, which is disappointing, especially in demanding scenes with subtle tonal transitions.

As for digital processing, or the so-called upscaling, the scene with the model is presented correctly — its outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, have slight jaggedness, but the overall appearance is plastic and soft, which creates a good impression. Unfortunately, there is also an issue with the so-called overscan, which causes cropping of the image at the edges. This can be annoying when watching content such as news, where the lower information bars may be partially invisible.

For the S85H, Samsung used the same proprietary NQ4 Gen2 AI processor as in last year’s S85F, and in terms of digital image processing it performs quite well. Upscaling is one of this model’s strengths. Lower-resolution content is well sharpened, edges look natural, and the image doesn’t feel overly artificial. Just bear in mind a common Samsung quirk: at very low resolutions you can’t completely disable overscan, so the TV may slightly crop the left edge of the image. The "noise reduction" function, which smooths weaker tonal transitions, also works very well. The processor can effectively remove posterization and other imperfections visible in lower-quality material. However, you need to be careful with the strength of this feature, because Samsung can be fairly aggressive here. When it’s enabled, along with unwanted artifacts, fine image details such as the texture of skin or clothing can start to disappear.

Hisense U8NQ is equipped with a 144 Hz matrix, making it a great choice for sports and gaming. The television will also easily satisfy movie fans, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the fluidity of the image — you can decide whether you prefer a more "framey" look or a smoother, cinematic effect. This provides great flexibility in adjusting the quality of motion to the individual viewer's preferences.

The S85H uses an OLED panel, so it performs excellently when it comes to motion blur. Pixels respond virtually instantly, so moving objects don’t leave the characteristic ghosting seen on some LCD TVs. This is especially noticeable with sports or fast-paced games, where the image stays very clean even during rapid motion. The panel runs at 120 Hz. That’s more than enough for movies, TV series, sports, or console gaming. It’s a bit of a shame Samsung didn’t include a higher refresh rate aimed at PC gamers, since more and more TVs now offer 144 or even 165 Hz at 4K. However, that doesn’t affect motion perception in films or sports. There’s also the classic motion smoothing feature with two settings, blur reduction and judder reduction. So you can choose whether films should keep their cinematic 24 frames per second or if you prefer to smooth them a bit. The S85H gives you plenty of flexibility here, and the interpolation works well and, with reasonable settings, doesn’t produce too many artifacts.

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, which ensures an incredibly smooth picture, especially in dynamic action games. The VRR (variable refresh rate) feature allows for adjusting the image to varying frames per second, eliminating stuttering and tearing effects, resulting in an exceptionally smooth gaming experience. Additionally, the TV is equipped with the ALLM (automatic low latency mode) feature, which automatically switches the TV to game mode, minimizing input lag. This allows gamers to enjoy responsive gameplay without manually adjusting the settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high picture quality, high contrast, and deep colours in games that support this format. The TV also has a “Game Bar” — a feature that provides quick access to essential settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich features, the Hisense U8NQ does not offer the HGiG standard, which is a popular HDR format in gaming. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the TV make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering smoothness, high contrast, and user convenience.

The Samsung S85H is very well set up for gaming, whether you connect a console or a PC. The manufacturer didn’t skimp on ports and all four HDMI inputs support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR, and ALLM without worrying which input to plug your console into. With several devices that matters, because you don’t have to choose between a console, a PC, or a soundbar connected via eARC. The feature set itself is very comprehensive. The S85H supports VRR, FreeSync, and automatic switching to game mode, and Samsung offers its comprehensive Game Bar, which lets you quickly view key signal parameters and change settings without leaving the game. The only real omission is Dolby Vision, which will matter mainly to Xbox owners. That’s a typical trait of Samsung TVs. Game Motion Plus performs very well and is one of the features that have set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as large an increase in input lag as traditional motion smoothing. In practice, with more relaxed games, racing titles, or action games this can really improve perceived motion, especially if you’re sensitive to low framerates.