Hisense U8NQ vs Hisense U7Q

Hisense U8NQ showcases its capabilities in HDR, achieving a brightness level on the luminance chart exceeding 2000 nits. In the first, third, and fifth scenes where the screen is covered in light, the television displays very high brightness, which impresses and allows one to enjoy the full effect of HDR. Unfortunately, in the second and fourth scenes, such as those from the movie "Sicario 2," the television encounters issues maintaining brightness, resulting in disappointing results around 250 nits. Although a large number of dimming zones should theoretically help, the algorithm responsible for their control does not always perform perfectly—bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not reflect the full HDR potential. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour palette at 97%. As a result, colours are vibrant, and most movie scenes look really good, significantly enhancing the viewing quality.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Filmmaker mode on the Hisense U8NQ TV can be described as the most accurate mode available in this model. Despite its accuracy, it has significant errors in reproducing the reference image, which we will describe now. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect influences content presentation. The brightness characteristics also leave much to be desired — too low gamma causes the screen to be excessively brightened, and blacks look lightened, making the overall picture seem cooler than it should be.

In the case of 4K HDR content, the problem is reversed — the white balance shows too much dominance of blue, resulting in an artificial character to the image and making it appear unnaturally sharp. These deviations for HD and 4K HDR content can be confirmed with the Colour Checker test, which clearly shows how colours deviate from the correct patterns.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The white balance for both 4K and HD content has been significantly adjusted, greatly improving the image quality. Although some errors are still visible, they are not substantial enough to heavily affect the perception of the image. A notable improvement can also be seen in the gamma brightness characteristics — the image is no longer overly bright, resulting in more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although it may seem correct, once the filter is applied on the "EOTF in movies" graph, it is evident that the TV is somewhat "playing around" with 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the movies "Pan" and "Billy Lynn." While it is not a serious problem, it is worth mentioning. It may be of great importance to those looking for a display with the most accurate image reproduction. Despite this error, the image will be more enjoyable for most. Colours are better reproduced, and the overall image quality is significantly improved.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

In the context of smoothing tonal transitions, the Hisense U8NQ television unfortunately does not perform well. The "Smooth and Gradient Image" function does not produce noticeable effects — there is no improvement in any setting, which is disappointing, especially in demanding scenes with subtle tonal transitions.

As for digital processing, or the so-called upscaling, the scene with the model is presented correctly — its outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, have slight jaggedness, but the overall appearance is plastic and soft, which creates a good impression. Unfortunately, there is also an issue with the so-called overscan, which causes cropping of the image at the edges. This can be annoying when watching content such as news, where the lower information bars may be partially invisible.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Hisense U8NQ is equipped with a 144 Hz matrix, making it a great choice for sports and gaming. The television will also easily satisfy movie fans, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the fluidity of the image — you can decide whether you prefer a more "framey" look or a smoother, cinematic effect. This provides great flexibility in adjusting the quality of motion to the individual viewer's preferences.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, which ensures an incredibly smooth picture, especially in dynamic action games. The VRR (variable refresh rate) feature allows for adjusting the image to varying frames per second, eliminating stuttering and tearing effects, resulting in an exceptionally smooth gaming experience. Additionally, the TV is equipped with the ALLM (automatic low latency mode) feature, which automatically switches the TV to game mode, minimizing input lag. This allows gamers to enjoy responsive gameplay without manually adjusting the settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high picture quality, high contrast, and deep colours in games that support this format. The TV also has a “Game Bar” — a feature that provides quick access to essential settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich features, the Hisense U8NQ does not offer the HGiG standard, which is a popular HDR format in gaming. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the TV make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering smoothness, high contrast, and user convenience.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.