Hisense U8NQ vs Hisense U7Q PRO

Hisense U8NQ showcases its capabilities in HDR, achieving a brightness level on the luminance chart exceeding 2000 nits. In the first, third, and fifth scenes where the screen is covered in light, the television displays very high brightness, which impresses and allows one to enjoy the full effect of HDR. Unfortunately, in the second and fourth scenes, such as those from the movie "Sicario 2," the television encounters issues maintaining brightness, resulting in disappointing results around 250 nits. Although a large number of dimming zones should theoretically help, the algorithm responsible for their control does not always perform perfectly—bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not reflect the full HDR potential. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour palette at 97%. As a result, colours are vibrant, and most movie scenes look really good, significantly enhancing the viewing quality.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The Filmmaker mode on the Hisense U8NQ TV can be described as the most accurate mode available in this model. Despite its accuracy, it has significant errors in reproducing the reference image, which we will describe now. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect influences content presentation. The brightness characteristics also leave much to be desired — too low gamma causes the screen to be excessively brightened, and blacks look lightened, making the overall picture seem cooler than it should be.

In the case of 4K HDR content, the problem is reversed — the white balance shows too much dominance of blue, resulting in an artificial character to the image and making it appear unnaturally sharp. These deviations for HD and 4K HDR content can be confirmed with the Colour Checker test, which clearly shows how colours deviate from the correct patterns.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

The white balance for both 4K and HD content has been significantly adjusted, greatly improving the image quality. Although some errors are still visible, they are not substantial enough to heavily affect the perception of the image. A notable improvement can also be seen in the gamma brightness characteristics — the image is no longer overly bright, resulting in more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although it may seem correct, once the filter is applied on the "EOTF in movies" graph, it is evident that the TV is somewhat "playing around" with 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the movies "Pan" and "Billy Lynn." While it is not a serious problem, it is worth mentioning. It may be of great importance to those looking for a display with the most accurate image reproduction. Despite this error, the image will be more enjoyable for most. Colours are better reproduced, and the overall image quality is significantly improved.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

In the context of smoothing tonal transitions, the Hisense U8NQ television unfortunately does not perform well. The "Smooth and Gradient Image" function does not produce noticeable effects — there is no improvement in any setting, which is disappointing, especially in demanding scenes with subtle tonal transitions.

As for digital processing, or the so-called upscaling, the scene with the model is presented correctly — its outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, have slight jaggedness, but the overall appearance is plastic and soft, which creates a good impression. Unfortunately, there is also an issue with the so-called overscan, which causes cropping of the image at the edges. This can be annoying when watching content such as news, where the lower information bars may be partially invisible.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Hisense U8NQ is equipped with a 144 Hz matrix, making it a great choice for sports and gaming. The television will also easily satisfy movie fans, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the fluidity of the image — you can decide whether you prefer a more "framey" look or a smoother, cinematic effect. This provides great flexibility in adjusting the quality of motion to the individual viewer's preferences.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, which ensures an incredibly smooth picture, especially in dynamic action games. The VRR (variable refresh rate) feature allows for adjusting the image to varying frames per second, eliminating stuttering and tearing effects, resulting in an exceptionally smooth gaming experience. Additionally, the TV is equipped with the ALLM (automatic low latency mode) feature, which automatically switches the TV to game mode, minimizing input lag. This allows gamers to enjoy responsive gameplay without manually adjusting the settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high picture quality, high contrast, and deep colours in games that support this format. The TV also has a “Game Bar” — a feature that provides quick access to essential settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich features, the Hisense U8NQ does not offer the HGiG standard, which is a popular HDR format in gaming. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the TV make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering smoothness, high contrast, and user convenience.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.