Hisense U7Q vs Samsung OLED S85F (QD-OLED)

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

As an OLED, the Samsung S85F can really shine – literally. Under favorable conditions, it can generate brightness exceeding 750 nits. This is hugely significant because most movies are created with displays around 1000 nits in mind. In practice, this means that in scenes with moderately large bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a massive amount of light on the screen – whether it's a vast bright background or an entire screen filled with white – the S85F must tone it down. The brightness can drop by even four times in such scenes. This limitation is known to basically every OLED in this price range, so we don't consider it a particular failing. However, something that deserves praise is what sets this model apart from the competition – color gamut coverage. Thanks to the QD-OLED panel, our colorimeter showed values exceeding 100% DCI-P3 coverage and as high as 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Samsung, as befits a manufacturer with ambitions, equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colors on the newly purchased television as true to what the director wanted us to see as possible. Sounds great… but, as often happens, a great-sounding theory doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had overdone the saturation a bit. As a result, quite significant color errors appeared, particularly in 4K content. To make matters worse, there was a brightness issue – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means we could check what this panel is truly capable of when it gets into the right hands.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Thanks to the vast number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". Thus, it can be confidently said that in materials with not very high dynamics, we have an image close to reference.

In HDR content, minor issues did arise, but they are of little significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F regarding brightness management – the EOTF curve, even in films, adheres to an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy movies and series at the highest level.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The tone transition smoothing feature in the S85F works really well – it can completely eliminate the problem of visible bands in very poor quality materials, even from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out film grain, which many of us consider an element of the cinematic atmosphere. At the "Standard" level, we did not notice that this feature removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth not only noise but also fine, desirable details such as the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible contour jaggedness. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to have their frames slightly trimmed, which is worth keeping in mind when watching very old content.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

S85F is a hellishly fast television – and this is not just an empty catchphrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is "escaping" from the frame. The lightning-fast pixel response time, typical of OLEDs, plays a crucial role here. Transitions between frames are practically instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car racing in a chase scene? Everything here is clear and free of the characteristic "trail" found in LCDs.

This is exactly what we expect from a good OLED – zero compromises in motion fluidity. The S85F gives the feeling that regardless of the pace of the action, we can focus on what is happening on the screen, rather than on the imperfections of the image.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The S85F has practically everything it needs to become the dream screen for gaming. Four fully-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This is a motion interpolator that makes animation in games more enjoyable, with only a slight increase in input lag. This is a rare combination, and Samsung deserves a big plus for it.

Now comes the moment where we have to complain a bit. The lack of Dolby Vision in Samsung TVs is already standard, so there's no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something that’s hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, according to the creators' intention. Without it, HDR calibration on the console becomes less precise, so we might end up with an image that's too dark in the shadows or overly bright.

Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become almost the perfect TV for gamers.