Hisense U7Q PRO vs TCL A400 PRO

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches about 600 nits. That level already allows for a real HDR effect and in many movies it does produce a noticeably more attractive picture than SDR. However, it is not a level that overwhelms by brightness alone. The A400 Pro is not one of those TVs that "attack" the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Due to rather aggressive control of the dimming zones, the TV can significantly reduce their brightness — in extreme cases down to around 100 nits. That means small lights, sparks, stars, or single highlights can be much less visible than they should be. That said, this is not done without reason. The A400 Pro does this to keep blacks as deep as possible and to limit haloing around bright objects. It's a deliberate compromise: the TV more often chooses deeper blacks over maximally bright, point-like highlights. On one hand this is understandable, especially with a limited number of dimming zones, but on the other hand you should be aware that the HDR effect will not always be as strong as the peak brightness alone would suggest.

On the plus side, the colors are worth noting. The PFS LED filter used here, marketed by the manufacturer as QLED, produces suitably saturated colors. Our measurements showed about 94% coverage of the DCI-P3 gamut and about 74% of BT.2020, which is a solid result for this class.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

As standard, we carried out color measurements in the best-calibrated mode, Filmmaker Mode, the one that is supposed to be closest to the creators’ intent. The A400 Pro, of course, also offers other picture modes, but in practice they suffer from much larger color errors and alter the image character more strongly. We won’t go into those modes in detail in this part of the test. So how does the factory color reproduction perform? In short: really very well. In fact, looking at our measurement results, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during testing we genuinely rubbed our eyes in disbelief. Such good out-of-the-box settings don’t happen often, even in TVs operating in Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro right out of the box can produce an image very close to how the source material should look. The results were so good that you could easily think someone had already paid extra attention to that unit and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than to 2.4. It’s not a big error and most viewers probably won’t even notice it.

However, it should be noted that we’re talking about our specific review sample. With factory colors there can always be some variation between units, production batches, or screen sizes. So we don’t assume that every A400 Pro will look identical straight out of the box.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Despite its excellent factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to a professional calibration. Since the starting point was so good, we were even more curious whether we could squeeze even more out of this TV. And here we have to boast: we managed to bring our unit to absurdly low color errors. Results below 1 are something you don't see every day, even on very good TVs. Such results are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and color reproduction, the A400 Pro after calibration simply performed outstandingly. The only thing we can pick at after a deeper analysis concerns the brightness behavior. The TV can manipulate luminance levels depending on the content being displayed, and quite often the image is a bit darker than it should be according to the standard. This most likely stems from the way the Mini-LED backlight and local dimming algorithms work in this model. However, that doesn't spoil the overall impression, because in terms of color precision alone the A400 Pro after calibration reached a level we really didn't expect.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Digital video processing is unfortunately one of the weaker points of the TCL A400 Pro. That doesn't mean the TV performs badly, but it's hard to call it anything clearly above standard. The upscaling itself is adequate: edges are smoothed fairly well, the image doesn't look overly sharp or pixelated, and lower-quality content can be watched without major discomfort. At the same time the overall look is slightly soft and it lacks the precision that the best image processors in more expensive TVs can deliver.

Much worse, however, is its handling of tonal transitions caused by heavy compression. TCL equipped the A400 Pro with a "Gradual Smoothing" feature that in theory should reduce visible color banding and artifacts in lower-quality content. In practice its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason we think it's best to leave this feature off. The A400 Pro handles basic image scaling decently, but if you often watch heavily compressed content with visible posterization, this model won't be one of the best choices.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate used by most consoles today, as well as many sports broadcasts and high-frame-rate content. In this range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" feature improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences — separately for lower- and higher-frame-rate material. That way you can achieve either a more cinematic look or a noticeably smoother picture. If you don't want to tweak settings manually, you can use presets such as low, medium, high, cinema, or nature.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

When it comes to features for gamers, the TCL A400 Pro performs excellently. The TV has practically everything you can expect from a gaming TV today: 4K support at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. Because of that it works well with both next-gen consoles and PCs. Another plus is the inclusion of a Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic signal information, refresh rate, and active features, and also adjust the look and behavior of some settings to your own preferences. This is a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also functions as eARC. In practice this means that if someone wants to connect two next-gen consoles and a soundbar, they may hit some limitations. In that scenario you'll have to either swap devices or use extra equipment, for example an AV receiver or a soundbar with HDMI inputs. Despite this, it's hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is really powerful.