Hisense U7Q PRO vs Philips PQS9011 / PQS9001 (The One 2026)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Philips PQS9000 is a moderately bright TV; in our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference versus SDR. Sun reflections, lamps, and highlights have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it’s not at a level where bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, the TV raises the black level around a bright object when it brightens that object. That means there’s no clear separation between strong highlights and a dark background, and that contrast is what really shows off HDR. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect stays fairly basic.

Colors

Philips deserves praise for the colors. Although the manufacturer labels this model QLED, a PFS phosphor is used here instead of quantum dots. That solution does not prevent good results, however. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice, it means the vast majority of colors used in HDR movies and series will have proper saturation. Lush greens and intense reds are not a major problem and add appeal to the picture. Limitations are easier to spot in some games and rarer content that uses the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider color coverage, such as SQD or RGB LED, can show more. In its price segment the PQS9000 has nothing to be ashamed of.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Unfortunately, the PQS9000’s factory picture settings for Film mode need some fine-tuning. In SDR the biggest issue is an excess of red in the white balance, which makes whites, grays, and skin tones too warm, sometimes even slightly pink. On top of that, the gamma runs below the target across most of its range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Aside from minor deviations, the components stay close to each other, so there isn’t the pronounced tint seen in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide color gamut. Many hues deviate significantly from the reference, with errors reaching 8–9. So the good gamut coverage we praised earlier doesn’t mean the TV hits specific colors accurately. It can display a wide color range, but out of the box it doesn’t use it very precisely.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Calibration brought a big improvement, especially in SDR material. We managed to even out the white balance and remove the previous color cast, and the Color Checker measurements now look really very good. Colors are much closer to what should be on the screen, so with regular TV or SDR movies we can be satisfied with the result. Unfortunately HDR somewhat spoils that outcome. On one hand it's limited by the panel's capabilities, since calibration won't improve contrast or replace local dimming. On the other hand there are color errors we couldn't correct because the CMS settings, that is color management, were grayed out and inactive. For that Philips loses points with us. White balance can be fine-tuned, but without access to wide color gamut controls you can't correct colors in HDR as effectively. It's a shame, because the SDR results show the potential is there, it's just not allowed to be fully used everywhere.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The digital image processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality material, but it works quite unevenly. It can improve a section of the picture, only to, moments later and still within the same scene, seem to lose effectiveness and reintroduce banding between shades. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best, and that's the one we recommend. The 4K upscaling itself is acceptable, though the picture is very soft. Edges are heavily smoothed, which may make the image feel less crisp to some viewers. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges stand out more. Don't overdo the sharpness slider, however, or you may introduce artificial halos instead of improving the picture.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

In terms of motion handling, the Philips PQS9000 performs outstandingly for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's especially pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and Philips pleasantly surprised us in that regard. To adjust how motion is displayed there is the "Motion Style" function. It includes two sliders: "Smoothness" and "Blur Reduction," which let you tailor the effect to the content you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try different levels of smoothing to see which you prefer.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Gaming features

When it comes to gaming features, the Philips PQS9000 really has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to decide which one gets the full-capability port. Consoles can use 120 Hz in Full HD, 1440p and 4K, and a PC can also take advantage of 144 Hz at 4K or 240 Hz if you drop down to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range goes from 48–240 Hz, with the upper limit applying to Full HD mode.

ALLM is included, so the TV automatically switches into game mode, and HGiG works correctly, which is useful when setting up HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but that option is hard to enjoy because of very high latency. Apart from that caveat, the feature set is really solid.