Hisense U7Q PRO vs Philips OLED820

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel that we find in its biggest competitors – LG C5 or Samsung S90F. This means we can count on truly solid performance. This year, mid-range OLED panels are capable of exceeding the threshold of a thousand nits, and the model tested reaches around 1300 nits in some films. This is an outstanding result that allows for an extremely precise depiction of the director's vision, as contemporary productions are mastered in such brightness ranges. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the movie The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and wide coverage of the DCI-P3 color gamut at 99% make the picture simply look great.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

The color reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of color. The white balance was relatively accurate, though with a slight lack in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a flaw that particularly interferes with everyday viewing. A larger problem arose with the brightness characteristic. The gamma chart clearly deviated from the ideal, with the line being below the expected values, causing the image to be overly brightened, and the colors looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

After calibration, both the Filmmaker mode and the game mode gained quite a lot. A slight adjustment of the white balance and an improvement in brightness characteristics resulted in excellent outcomes for SDR content – the image looked almost perfect, natural and very close to the reference. In the case of HDR materials, the situation was similar; the colors looked stunning and it was hard to find anything to criticize. However, we noticed a certain feature that we had already pointed out when comparing scenes from the movie Billy Lynn. An analysis of the EOTF curve revealed that the television has a slight tendency to dim details in the blacks, which means that the darkest sections are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is remarkable, and the OLED820 stands out as one of the more interesting screens in its class. It just needs a little bit of fine-tuning, and there's really nothing to be afraid of.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Fortunately, the earlier effects of the aforementioned posterization can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted color banding, improving the smoothness of tonal transitions. It does happen, however, that it works a bit too aggressively and smooths out some details – such as minor skin imperfections of the actors – but despite this, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be alleviated by slightly increasing the sharpness in the picture menu – it’s a matter of personal preference. The lack of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard television sources or consoles, where 120 Hz is used, the motion is fast, sharp, and simultaneously smooth, without traces of ghosting. This is thanks to the outstanding response time between pixels, which ensures the image retains clarity in every dynamic scene. The manufacturer has also added its own smoothing feature called "Motion Style." In the menu, we find two sliders – the first, responsible for fluidity, allows us to adjust the amount of artificially added frames in movies. This way, we can choose a raw, cinematic character with a clearly visible film frame or a more theatrical image with smooth motion. The second slider is for reducing blurring, especially useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Philips OLED820 is one of the most complete televisions for gamers. It practically has everything you could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (too bad there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television also handles lower resolutions at 120 Hz without any issues, so you can count on great flexibility when choosing different picture modes on the console. Philips also adds Game Bar – a panel that allows you to change picture modes, add a crosshair, or view parameters. Although it looks quite clunky and is less polished than that of the competition, it serves its purpose. In practice, therefore, the OLED820, besides having a full set of four HDMI 2.1 ports, offers almost everything a gamer might need.