Hisense U7Q PRO vs LG QNED93A / QNED90A

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Although the number of local dimming zones in the LG QNED93A did not directly translate to a noticeably better contrast, one cannot deny that this model is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real movie scenes. In full-screen sequences flooded with white or bright lights, the screen was able to maintain high luminance, which produced a truly decent incredible HDR effect. Unfortunately, where the television could show its true class, namely in scenes that require precision, all the magic evaporates. The dimming algorithms we mentioned earlier are aggressive enough that small bright objects—such as distant lights, stars, or the moon—can almost completely disappear. Just look at the test scenes from the movie Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the brink of visibility. It's a shame, because a greater number of zones could theoretically lead to significantly better results. Fortunately, there are also stronger points. The QNED93A performs well in terms of color gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colors in movies look vivid and full, and the picture does not lose intensity even in more demanding scenes. So it can be said that the HDR in this model is solid, although the unfinished local dimming algorithms hinder its full potential.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

In movie mode (specifically Filmmaker), color reproduction on the QNED93A was relatively accurate, although it wasn't without critiques. In SDR content, white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight brightening of the image, making it look a bit less natural, especially in scenes requiring precise shading (this is evident in the comparison picture). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the picture deviates from the aesthetic intended by the filmmakers. In HDR materials, the situation looked somewhat different. The white balance presented itself quite well here, ensuring that whites didn't lean towards pink or unwanted shades of green. However, brightness management proved to be an issue. Analysis of the EOTF curve revealed that at certain moments the television can be noticeably too dark where it shouldn't be, losing some detail and reducing the realism of scenes. This detracted from the experience of HDR effects, which were theoretically supposed to be the most impressive. For this reason, we decided to carry out calibration.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

After professional calibration, the Filmmaker mode on the QNED93A gained the most where it matters most in everyday use. It was possible to adjust the white balance and eliminate the yellowish tint in SDR content, which we watch most often – television, streaming services, or standard quality films. This makes colors look natural and pleasant, and the overall experience is much more comfortable. In HDR mode, we also made adjustments, but the biggest problem here turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not entirely refined and can spoil the viewing experience by dimming parts of the image at inappropriate moments. Nonetheless, it is worth opting for calibration of this model, especially the mode intended for daily viewing.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling excellently, ensuring that even older movies or terrestrial television gain sharpness and detail. During the screening of "The Godfather," it's clearly visible how upscaling pulls extra details from the image – the characters' faces and the texture of the clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted color banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without over-interfering with the image. This way, the natural film grain is preserved, and the screen doesn't appear unnaturally smoothed. Perhaps in some scenes, you can still notice slight color banding, but in practice, the effect is more favorable than with a stronger intervention from the algorithm.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be seen as a positive development. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the image through the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a fully smoothed theatrical motion.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate at standard 2.1, so whether we connect a console, PC, or receiver, we can be sure of full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing prevents all equipment from having maximum capabilities. There’s also an automatic game mode (ALLM), which switches the television to the appropriate settings when the console starts up, as well as variable refresh rate (VRR). This ensures that the image does not stutter or tear, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports the HGiG mode, which provides guidelines to ensure that the lighting effects are exactly as intended by the game developers. For dessert, we get Game Bar – a special informational strip invoked on the screen that shows parameters in real-time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts, but for anyone who wants to quickly verify what mode the television is operating in and whether everything is working as it should.