Hisense U7Q PRO vs LG QNED80A6A (VA)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Let's talk now about how this TV shines. If you expect dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. That's not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamic range" that flagship products offer. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another key category: colors. Here, the PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. Thanks to this process, the TV offers a significantly wider color palette than classic LCD designs. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even at lower brightness, when watching movies in HDR, the colors will be vivid, deep, and properly saturated. The image is not washed out but lush, which is a significant advantage in this price range.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV “out of the box” serves us a picture with a clear dominance of red and a deficiency of blue. The overall image is very warm, almost hot. Many users might describe this as a “too cinematic” image, approaching sepia. Additionally, there's the issue of the gamma curve – the TV tends to slightly, artificially brighten scenes (the gamma is too low), causing the picture to lose some of its plasticity. The good news is that these are not flaws of the panel, but merely of the software. As always in our tests, we carried out a professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initially too warm white balance and, most importantly, correct the gamma curve. The TV stopped artificially brightening scenes, which added depth to the image. The biggest improvement is visible in SDR content, meaning when watching regular television, YouTube, or in games without HDR. Here, the QNED80A shows its class – color reproduction errors (DeltaE) dropped below a value of 2. In technical terms, this means that the errors are practically unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Even though we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the TV still "interprets" the image in its own way. This is due to the nature of the edge-lit local dimming used and the fact that LG gives the calibrator a very limited range of control over this parameter. In short: the TV struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is much more accurate and pleasant to the eye than in factory settings, even if it still falls short of studio ideal.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

In this category, the QNED80A proves to be a real "dark horse." It's a fantastic, affordable television for those who often watch lower quality materials – for example, from traditional cable TV. The processor used here handles upscaling exceptionally well, meaning it enhances low resolution to native 4K. The image after processing is natural, smooth, and most importantly – not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality material. This feature works really effectively, eliminating the annoying "banding" of colors in heavily compressed video. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artifacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, as in most cases, the improvement in quality is noticeable to the naked eye.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This TV is equipped with a panel that has a native refresh rate of 60Hz. There's no point in hiding it – at this price, we expected more because we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strong suit of this screen. Fortunately, LG has equipped the TV with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother while still looking natural, without the artificial "TV theater" effect.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Since we have established that the QNED80A is a 60Hz panel television, we must say it directly: we will not be playing here at 120 frames per second in any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for "casual" gamers. LG has decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) ranging from 48-60Hz and an automatic game mode ALLM, which quickly reduces input lag upon detecting a console. We manage all of this through a very convenient, purple Game Optimizer menu (Player Panel), which has already become LG's trademark. The manufacturer deserves big credit for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, HDR gaming is clear, and details in shadows and highlights are accurately reproduced, rather than "cut off."