Hisense U7Q PRO vs LG OLED C6 (WOLED)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The HDR effect on the LG C6 is really very good. LG Display's new WOLED panel primarily brought a significant increase in brightness. In our unit we measured around 1,500 nits and, importantly, the TV can show similar values in many normal movie scenes. That gives HDR the proper impact. Bright highlights, lamps, or sunlight can be really strong, and most HDR movies simply look very impressive. Of course it's still an OLED, so brightness drops in scenes with a lot of white. The fifth scene of The Meg illustrates this well, where the C6 reached about 600-700 nits. That's still a very good result, but it also shows the new panel hasn't removed all the limitations typical of OLEDs.

Colors

When it comes to color, there is also little to complain about. The C6 covers about 99% of the DCI-P3 gamut and roughly 75% of BT.2020. In practice the colors are very saturated and, importantly, stable regardless of the scene. That's worth emphasizing, because not every TV behaves the same in this respect. In some RGB Mini LED models color saturation can depend more strongly on image brightness. Today a wider color gamut is mainly offered by QD-OLED TVs and new SQD models with a new generation of quantum dots. However, the C6 still performs very strongly here and is able to generate appropriately saturated colors in most movie scenes.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Right out of the box the LG C6 is pretty well set up, especially if you choose Filmmaker mode. In SDR material the white balance is decent, although as brightness increases it starts to lack a bit of red. The picture becomes a little cooler as a result, but it’s not such a big difference that it stands out during normal viewing. More happens in the brightness response itself. Gamma is a bit low and instead of holding at 2.4 it sits closer to 2.1–2.2 over much of the range. In practice the C6 slightly brightens midtones. Shadows are therefore more readable, but the image loses some depth compared with how it should look in a dark room. In HDR the situation is a bit more interesting. The start of the grayscale looks very good, but from about 20–30% brightness the white balance starts to drift more and more. As brightness rises there’s more red and a noticeable lack of blue. In the brightest highlights the difference is already significant and also affects reproduction of some colors. The EOTF curve itself is handled fairly well over most of the range. The C6 only has a tendency to slightly brighten the image, which we also saw during our film comparisons. The largest deviation appears around the brightest highlights, where the TV begins to adapt the signal to the panel’s capabilities. So the out-of-the-box Filmmaker mode in HDR isn’t perfect, but overall it performs well. The biggest room for improvement is the white balance, especially at high brightness.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

LG TVs have been very receptive to calibration for years, and the C6 is no exception. After adjustment the white balance was set almost perfectly, and most color errors dropped to values below 3, often even around 2. In practice this means very accurate color reproduction in both SDR and HDR. An interesting detail appeared only with the HDR brightness characteristic. On a classic EOTF chart everything looks nearly ideal, and at first glance it would be hard to find fault. Only when we measured the TV’s behavior using filters based on actual movie scenes did it become clear that the C6 has a slight tendency to artificially boost image brightness.

It’s not a huge difference and many people may even see it as a positive, because HDR looks a bit more impressive this way. From the standpoint of fidelity to the source material this isn’t ideal — some scenes are simply a touch brighter than the filmmaker intended. Interestingly, this is somewhat unusual for LG. In previous generations, the brand’s TVs typically stuck very closely to the reference tone curve after calibration. With the C6 we’re still very close to the standard, but that subtle boost in brightness is indeed noticeable in films and series.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The LG C6 has taken a really big step forward here. The TV uses the same processor found in the flagship G6, and in terms of image processing the two models are very similar. That’s a big plus, because in this area LG’s processor this year performs excellently. The "Smooth Gradation" feature works especially well. With heavily compressed material it can effectively hide ugly tonal transitions and artifacts that often appear, for example, in lower-quality streaming. It’s best to leave it set to "Low." Then the improvement is clear, and the TV doesn’t yet start blurring fine details. Higher levels smooth the image more, but can already remove some of the natural texture of objects on the screen. The upscaling itself also performs very well. Lower-resolution content is sharpened properly, edges look clean, and the processor quite effectively rebuilds fine details. In this regard the C6 is already very close to LG’s best TVs, and the differences compared with the G6 are small.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The LG C6 features a panel with a maximum refresh rate of 165 Hz, which is great news especially for gamers using a powerful PC. For movies, sports, or consoles we'll of course use up to 120 Hz, but even then it's hard to fault the motion clarity. As you'd expect from an OLED, the panel's response time is almost instantaneous. Moving objects therefore don't leave the characteristic smears you still see on LCD TVs. This is particularly noticeable in sports and fast-paced games, where the picture remains very clean even during dynamic motion.

For movies and TV, LG also provides the TruMotion motion-smoothing system. In the user settings you'll find two separate sliders. De-Judder is mainly for low-frame-rate content, that is primarily 24 fps films and series. It can slightly reduce the characteristic judder, or be set higher if you want a much smoother image. De-Blur is useful for higher-frame-rate material, mainly sports broadcasts and 50/60 fps television.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

LG has focused heavily on gamers for years, and the C6 really lacks nothing important. The TV supports 4K at 120 Hz from consoles, and when connected to a PC it can run up to 165 Hz. It also offers VRR from 40 to 165 Hz, ALLM, and properly working HGiG. A big plus is Dolby Vision support for games, so the Xbox Series X can use that format without sacrificing game mode. The package is rounded out by a Game Bar that lets you quickly check key signal parameters and change settings without leaving the game. In terms of features, the C6 is one of those TVs that’s really hard to find fault with. Whether you play on PlayStation, Xbox, or PC, practically everything you could expect from a modern gaming TV is available here.