Hisense U7Q PRO vs LG NANO81A / NANO80A

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

If you're counting on HDR in the NANO81A to bring tears to your eyes, I have to disappoint you. This TV is simply too dark to show what this format is really about. With a brightness of just 250 nits, HDR here essentially exists only on paper. In practice, during a viewing session, it's very hard to distinguish whether we're watching high dynamic range content or regular SDR – it simply lacks that "punch" of light in bright areas of the image. But, to not have all criticism, we do have a glimmer of light at the end of the tunnel – and it’s quite clear. It's about color gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is really a solid result that positions this model significantly above typical budget models based on regular white LED lights without any filters. Of course, it's still a bit lacking compared to the level of quantum dot TVs (QLED) or advanced panels with PFS filtering, but for this price range, the colors are surprisingly saturated and vibrant. It's just a shame that this low brightness doesn’t allow them to fully "spread their wings" with the Nano filter.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

For every movie fan, the natural choice in LG televisions is the Filmmaker Mode. This mode is designed to display the image as the director intended – without unnecessary "enhancements." Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be white balance. Measurements showed a clear deficiency of blue color, which practically translated to many scenes having a slightly yellowish, almost "too yellow" tint. The white was not perfectly clean, which detracted from the freshness of the image. Additionally, brightness management was not ideal either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, losing its naturalness and depth. Fortunately, LG, even in this relatively low price segment, does not block access to advanced settings. The calibration capabilities of this model are immense, which is a big plus for those who like to "dig around" in the menu. We decided to approach the topic in our own way and see how much we could extract from this panel with professional calibration.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

After calibrating the NANO81A, it's a completely different television. What LG offers in terms of image enhancement tools even in such an inexpensive model deserves a big plus. We were able to completely eliminate that annoying yellowing of whites and make the colors natural, juicy, and simply "true." In SDR content (such as regular TV, YouTube, or older films), the picture now looks infinitely better – it's clear, well-balanced, and no longer strains the eyes with strange hues. It's evident that this panel has considerable potential, which is simply wasted by poor presets out of the box. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The algorithm LG uses in this model is designed very conservatively. The television deliberately dims the image in HDR to avoid overexposing an already weak black from the IPS panel. The developers faced a choice: either provide more light and accept that black will turn light gray, or reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

It often happens that cheap 4K panels mercilessly bring all the "dirt" and imperfections of lower resolution materials to light. However, in the case of the LG NANO81A, the situation is quite different. It’s a really solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature that you will find in the settings. It is exceptionally effective in combating color banding, which is a lifesaver when watching low bitrate materials, for example from some streaming services or older files from the internet. However, it is worth maintaining a certain vigilance. Since we are dealing with a less efficient chip than in LG's top models here, too aggressive an adjustment of this option can sometimes result in minor artifacts or a slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

In terms of motion fluidity, the NANO81A unfortunately has a few drawbacks. The TV is based on a panel with a refresh rate of 60 Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat unsatisfied. With such a low native refresh rate, fast-moving objects on the screen will always be a bit blurry.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

NANO81A is unfortunately not a device designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model must simply come to terms with. Nevertheless, LG engineers have worked hard to squeeze the maximum capabilities out of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Above all, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. As a result, the image remains stable and does not "tear," and the device automatically switches to low-latency mode as soon as it detects a signal from the console. Managing these settings is incredibly simple thanks to a dedicated system overlay that allows for a quick overview of parameters without leaving the game. A significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles, as it enables the TV to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown out" bright spots, such as clouds or light sources, which unfortunately is a common issue in budget LCD televisions.