Hisense U7Q PRO vs Hisense UR8S

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

UR8S is a slightly higher-end Mini-LED, so you could expect a lot in terms of brightness. And indeed, on a synthetic test pattern the peak brightness reached around 2200 nits. That's a very good result, but as always what matters more is what the TV does in normal film scenes. Here the results are a bit more uneven. In bright scenes with a lot of light on screen, the UR8S can deliver really strong HDR. Brightness then reaches about 1500 nits, so the image is very intense and has a lot of punch. It's worse with small bright elements on a dark background. The TV noticeably dims them to maintain good blacks and avoid excessive blooming. As a result, things like single stars or tiny specular highlights can be only around 200 nits. And here HDR is no longer as impressive. So the local dimming algorithm works effectively, but it comes at a cost, sometimes it simply sacrifices the brightness of small details too much in favor of contrast.

Colors

With RGB Mini-LED TVs, colors should be evaluated a bit differently than usual. If we look solely at the panel's capabilities, the UR8S performs great. We measured about 94% coverage of BT.2020 and practically full DCI-P3. These are among the highest values currently found in LCD TVs, and this is where the potential of RGB backlighting is most apparent. The problem is that this potential isn't always used in real scenes. When we ran the same measurements on patterns with an overlaid film background, the saturation of some colors dropped noticeably. Individual zones can't always control the three RGB components as precisely when the scene becomes more complex. This is most noticeable with blue and magenta. In simple test patterns they can look very strong, but in tougher scenes samples of those colors clearly shrink. So the UR8S has enormous potential, but the TV can't always make full use of it.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

For evaluating out-of-the-box colors we used Filmmaker mode, which is supposed to show the image as close as possible to how the material was intended. Looking at white balance alone, the UR8S does quite well. There is no strong color cast that immediately jumps out, although as brightness increases a bit too much blue and red appear while green becomes deficient. Color errors therefore show up in measurements, but the image itself does not look bad.

We have far bigger reservations about how the UR8S manages image brightness. In SDR the gamma stays around 1.9 to 2.0 for most of the range instead of the target 2.4. In practice this simply means the image is too bright, especially in the midtones. Shadows are lifted too much, so the image loses some depth. A similar trend is visible in HDR. The EOTF curve sits above the reference value for a large portion of the range, so the UR8S again brightens the image more than it should. This is not a matter of the TV lacking brightness; it has plenty of it. The issue is how it manages that brightness. As a result, HDR material can look very striking, but not always exactly as it should.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Hisense offers quite a few calibration options, and in SDR you can achieve a really good result with them. After calibration, the white balance is practically uniform across the entire range, and color errors drop to very low values. The UR8S can be adjusted very precisely here. HDR looks a bit different. The white balance itself can also be noticeably improved, although at the highest brightness levels larger deviations start to appear. What's most interesting, however, is the behavior of the EOTF curve. Even after it is properly set on test patterns, the UR8S can still interpret brightness its own way during movie playback. Depending on the scene, parts of the image are slightly brightened while others are darkened compared to how they should look. This shows that the algorithms responsible for backlight control have a fairly large impact on the final image. So calibration can greatly improve colors, but we can't completely "turn off" the way the UR8S manages brightness in HDR.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

A major advantage of the UR8S is its MediaTek Pentonic 800 processor, and digital image processing is one of this model’s strengths. The TV handles smoothing tonal transitions very well, especially with lower-quality sources. The feature responsible for this effect works effectively without overly interfering with the picture. Even at the medium setting it can noticeably reduce visible banding and unevenness without heavily blurring details. Upscaling also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image isn’t overly sharpened. The UR8S simply copes very well with weaker signals, and in that respect it’s one of its clear strengths.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The UR8S is equipped with a panel that has a native 180 Hz refresh rate, so it already offers great potential for smooth motion. The panel itself performs really well, though some limitations typical of VA panels are still visible. Smearing is relatively low for this type of screen, but with faster motion (especially on darker backgrounds) it can still be noticed, particularly when compared with the same image on OLED TVs.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

In terms of gamer features the UR8S performs really well. The TV supports practically everything you’d expect from a modern console or PC display. It offers ALLM, VRR, and 4K at 120 Hz. It also supports Dolby Vision in game mode, so when using an Xbox Series X you don’t have to give up that HDR format. PC gamers get even more options. The panel can run at 4K/180 Hz, and dropping to Full HD can raise the refresh rate up to 330 Hz. There’s also a Game Bar that lets you quickly view key information and change gaming-related settings. The only clear shortcoming is a proper implementation of HGiG. With it enabled the TV still interferes with HDR brightness mapping, so we don’t get the effect intended by that standard. Aside from that, the UR8S is very well prepared for both consoles and a powerful PC.