Hisense U7NQ vs Samsung S85D

The Hisense U7NQ 65 television demonstrated significant capabilities on the luminance chart, exceeding the 1000-nit barrier and achieving very high brightness results without issue in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, for example from the film Sicario 2, there are significant problems with maintaining brightness, and the results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones is unable to react appropriately — in this case, it significantly dims small elements like the moon or the light from a helicopter. The bright light that should blind us is too dim to be called an HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to accurately reproduce most film scenes.

Brightness is an important factor in televisions, and the S85D offers a level similar to older OLED models. While it’s not outstanding in this area, it comes at a very competitive price. With peak brightness at 600 nits, HDR content looks sharp, delivering a hint of cinematic quality at home. Like many budget OLEDs, though, very bright, full-screen scenes—such as the final shot in The Meg—may cause the brightness to drop by nearly half, which is noticeable compared to pricier models. However, with 99% DCI-P3 colour coverage, the S85D delivers vibrant, accurate colours.

The Chinese manufacturer offers various picture settings with its televisions, but the best mode in this model is undoubtedly the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterized by a strong dominance of warm tones due to the kick of red colour, both in 4K and HD materials. The Colour Checker test confirms these errors — deviations in samples are visible in inappropriate shades. As for the brightness characteristics, the gamma responsible for HD materials shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

The Filmmaker mode on the Samsung S85D offers the best factory settings, but it is not free from flaws, particularly noticeable in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish glow that can affect the perception of realistic scenes. The Colour Checker test also highlights issues, with colour samples deviating from expected values – for HD materials, colours tend to be too saturated, with a noticeable shift towards green, as seen in the white balance chart. In contrast, for 4K HDR content, colours appear too dull and lack depth, diminishing the attractiveness and naturalness of the image. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma chart for HD content produces positives, but there is a noticeable spike at the end, exceeding a value of 2.4. Although this is not a major problem in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the problematic aspect is the EOTF curve, responsible for delivering brightness. The initial part of the chart shows a small spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although the Samsung S85D’s factory settings are reasonable, especially in Filmmaker mode, it is worth considering a manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

Hisense televisions offer many tools for image correction, allowing users to adjust settings to their preferences. Therefore, we decided to utilize these capabilities to bring the image quality closer to reference standards. In the case of white balance, we managed to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD materials. A similar improvement was noticed in the brightness characteristics. Gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail representation in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was the calibration of the EOTF curve, which is responsible for brightness in 4K materials. At first glance, the EOTF value appeared almost perfect, but detailed tests showed a slightly different outcome. Upon closer inspection—especially using the filter on the right side of the EOTF chart—we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, especially if they aim to bring image quality closer to professional reference standards.

After calibration, Filmmaker mode on the Samsung S85D truly stands out. White balance adjustments across all content types yield significantly more natural colour reproduction. In the Colour Checker test, colour reproduction errors are minimal and well within acceptable limits, reflecting precise and true-to-life hues. Factory settings fell short in this regard, but now colours appear realistic, as though accurately rendered according to the creators’ intent. This marks a substantial improvement over previous generations, where colours often appeared distorted or overly saturated.

Brightness also benefits from calibration, becoming sharper and more refined. The Gamma, already fairly consistent, is now even more stable, delivering a deeper and more natural image. Adjustments to the EOTF curve enhance detail visibility in darker areas and improve contrast balance. With these refinements, the television provides a nearly reference-quality image, greatly enriching the experience of movies and HDR content.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model well, and the branches in the background are not excessively jagged — the image seems quite plastic. However, it was slightly cropped by the so-called overscan.

Samsung S85D performs excellently in image scaling and smoothing tonal transitions. Like other Samsung models, the TV offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. Grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing grain can make the image look too sterile and smoothed out, which takes away some of the charm of the original film material. As for image scaling, the Samsung S85D handles lower resolution content perfectly – the model in the photo and the branches in the background are shown correctly, without significant jagged edge issues. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not be to everyone's taste.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth motion. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction feature minimizes the effect of so-called judder, which is the unpleasant stuttering of the image, particularly noticeable at lower frame rates. On the other hand, motion blur reduction helps sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for motion blur, the TV has a decent response time, so excessive blurriness is not visible, except in specific situations, such as the test with the little green alien on a dark background. In such cases, slight artifacts may appear, but overall, the TV handles dynamic images well, providing satisfactory motion quality.

As expected from an OLED television, the Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the television delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows you to adjust motion fluidity to individual preferences on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, while judder reduction smooths out motion, eliminating the "stuttering" effect. This allows every user to set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (Variable Refresh Rate) feature ensures that the image adapts to changing frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (Auto Low Latency Mode) feature that automatically switches the TV to game mode, minimizing input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and vivid colors in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to essential settings during gameplay, as well as support for G-Sync technology, which further reduces image tearing.

Unfortunately, despite the wide range of features, support for the most popular HDR format in gaming — HGiG — is lacking. This may be disappointing for gamers who expect optimal detail representation in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Samsung S85D is an excellent choice for gamers due to its many modern features that facilitate and enhance gameplay. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) function that automatically switches to low latency mode when it detects a gaming device. This way, you don't have to manually switch settings—the TV takes care of ensuring a quick response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are further elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or PC, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it's worth appreciating. Thanks to it, the image in games becomes smoother—30 frames per second looks like 45, and 60 Hz gains fluidity, approximating a 90 Hz effect. Meanwhile, there is no significant increase in input lag, which remains below 25 ms, distinguishing this feature from others available on the market. Gamers can enjoy smoother visuals without worrying about a decline in responsiveness.

Samsung has also taken care of something extra—the TV has a built-in Xbox Game Pass app, which means you can play in the cloud without the need for a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a vast library of games at your fingertips. This makes the Samsung S85D a great choice for both casual gamers and more advanced ones.