Hisense U7NQ vs SAMSUNG OLED S95F (QD-OLED)

The Hisense U7NQ 65 television demonstrated significant capabilities on the luminance chart, exceeding the 1000-nit barrier and achieving very high brightness results without issue in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, for example from the film Sicario 2, there are significant problems with maintaining brightness, and the results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones is unable to react appropriately — in this case, it significantly dims small elements like the moon or the light from a helicopter. The bright light that should blind us is too dim to be called an HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to accurately reproduce most film scenes.

The new generation of QD-OLED panels in the Samsung S95F shows its full potential, and the brightness results are absolutely stunning. In test film scenes, such as "Life of Pi" or "Sicario 2," where smaller light elements appear – stars, the moon, or headlights – the TV was able to achieve over 2000 nits of brightness. This is a result that surpasses even most top Mini-LED models.

The secret lies in the technology itself – instead of a limited number of dimming zones like in Mini-LED TVs, we have millions of glowing pixels here, allowing the TV to fully showcase its power without technological compromises. Of course, since it is still an organic panel, in full-screen scenes flooded with white – like in the final sequence of the film The Meg – the brightness drops to around 1400 nits. Nevertheless, the result remains excellent and definitely exceeds what any OLEDs, both QD-OLED and WOLED, have offered so far. The color reproduction also deserves special attention. Thanks to QD-OLED technology, the TV achieves almost 100% coverage of the DCI-P3 color palette and about 80% in BT.2020. These values make the HDR image not only dazzling with brightness but also captivating with a richness of colors.

The Chinese manufacturer offers various picture settings with its televisions, but the best mode in this model is undoubtedly the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterized by a strong dominance of warm tones due to the kick of red colour, both in 4K and HD materials. The Colour Checker test confirms these errors — deviations in samples are visible in inappropriate shades. As for the brightness characteristics, the gamma responsible for HD materials shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

The best picture mode right out of the box is undoubtedly Filmmaker Mode – a mode that Samsung has been using for several years, designed to faithfully represent the creators' intentions. In SDR content, its implementation is not bad, although some imperfections can be noticed. The picture is slightly dimmed, and the screen has a slight pinkish tint resulting from the predominance of red and blue in the white balance. Color errors remained at a level of 3–4 ΔE units – and for the uninitiated: a value above 3 is the threshold where the average human eye begins to notice differences.

However, much larger problems arise in HDR content. Here, the white balance was not such a significant issue – a slight excess of blue did not cause major problems. The issue became managing brightness. In practice, the TV "overexposed" the image too much, causing details in the blacks to completely disappear. The final effect was far from what was expected, and the color errors in this mode became really large. It's hard to say why such a design decision was made, but it was clear that the factory HDR settings did not allow this TV to showcase its full potential.

Hisense televisions offer many tools for image correction, allowing users to adjust settings to their preferences. Therefore, we decided to utilize these capabilities to bring the image quality closer to reference standards. In the case of white balance, we managed to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD materials. A similar improvement was noticed in the brightness characteristics. Gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail representation in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was the calibration of the EOTF curve, which is responsible for brightness in 4K materials. At first glance, the EOTF value appeared almost perfect, but detailed tests showed a slightly different outcome. Upon closer inspection—especially using the filter on the right side of the EOTF chart—we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, especially if they aim to bring image quality closer to professional reference standards.

After calibrating, it was possible to make subtle adjustments in white balance and significantly improve the image characteristics. In SDR content, the quality has become practically reference-level—most color errors have fallen below a ΔE value of 1, which is the level at which the human eye can no longer detect differences. This is a result that places the S95F among the absolute top televisions available on the market.

In HDR materials, calibration also brought significant improvement. The tendency of the television to overexpose the image was successfully controlled, as confirmed by the analysis of the EOTF curve. A slight tendency to brighten the entire scene or occasional loss of details in the blacks can still be observed; however, it does not significantly impact the overall perception. After calibration, the S95F showcases its full potential and can be described as one of the best televisions on the market!

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model well, and the branches in the background are not excessively jagged — the image seems quite plastic. However, it was slightly cropped by the so-called overscan.

The Samsung S95F offers a noise reduction feature that smooths tonal transitions. It works very effectively, but in practice, it can be too aggressive. Materials of lower quality – such as older recordings or videos from YouTube – become soft and plastic when this feature is turned on, resembling an image digitally smoothed in a graphics program. Unfortunately, this also causes the natural film grain, which often adds authenticity to the image, to disappear. Fortunately, the TV does not lose too many fine details, such as in skin textures or elements of the surroundings. Therefore, this feature is best used with caution – depending on preferences, one can achieve a smooth image, but less natural, or one that is more faithful to the original. In our opinion, the most universal choice is the “Standard” setting.

The image scaling performs significantly better. The TV handles lower resolution materials well – even 576p content looks quite decent, although a slight blockiness can be noticed. Overall, the effect is very good, although it is somewhat inferior to what Sony Bravia 8 (II) or LG G5 can achieve. It's also worth mentioning a small imperfection of the S95F – in older materials, overscan may occur, causing a slight cropping of the left edge of the image.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth motion. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction feature minimizes the effect of so-called judder, which is the unpleasant stuttering of the image, particularly noticeable at lower frame rates. On the other hand, motion blur reduction helps sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for motion blur, the TV has a decent response time, so excessive blurriness is not visible, except in specific situations, such as the test with the little green alien on a dark background. In such cases, slight artifacts may appear, but overall, the TV handles dynamic images well, providing satisfactory motion quality.

The Samsung S95F demonstrates phenomenal motion fluidity. The panel itself operates at a native 4K resolution with a refresh rate of up to 165 Hz, and combined with QD-OLED organic technology, it delivers incredible results. Sports and games look amazing – the image is fast, dynamic, and very natural. Additionally, the built-in motion smoother and motion blur reduction system allow you to adjust the character of the image to your preferences. You can opt for a more "frame" effect with visible film structure or a smooth, theatrical performance. Every viewer will find a setting that suits them.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (Variable Refresh Rate) feature ensures that the image adapts to changing frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (Auto Low Latency Mode) feature that automatically switches the TV to game mode, minimizing input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and vivid colors in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to essential settings during gameplay, as well as support for G-Sync technology, which further reduces image tearing.

Unfortunately, despite the wide range of features, support for the most popular HDR format in gaming — HGiG — is lacking. This may be disappointing for gamers who expect optimal detail representation in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The same advantages of low motion blur and excellent motion fluidity characteristic of OLED panels are just the beginning, as the Samsung S95F was designed with gamers in mind. The manufacturer has equipped it with four HDMI 2.1 ports – although limited to a bandwidth of 40 Gb/s, in practice, this has no impact on compatibility with consoles or PCs. We get a complete set of gaming features: variable refresh rate (VRR), automatic game mode (ALLM), as well as a very well-implemented HGiG standard, which allows HDR titles to appear as their creators intended. The whole thing is complemented by the Game Bar – a clear settings hub where we can preview and change all key picture parameters with one movement. The proprietary motion smoother Game Motion Plus also deserves praise, as it can smooth out animation, which is particularly useful in productions running at 60 frames, where stability is not always exemplary. Although support for Dolby Vision in games is lacking, it is hard to consider this a serious drawback – Samsung compensates for it with other solutions. This is one of the best, if not the best, gaming TVs available today on the market.