Hisense U7KQ vs TCL A400 PRO

Describing the HDR effect in the Hisense U7KQ 100-inch model is not straightforward and requires context. In bright scenes, the TV achieves over a thousand nits of brightness, delivering vivid and realistic images that meet expectations for this class of equipment. However, performance declines in darker scenes. In mixed shots, like those in Gemini Man, the TV maintains a brightness level of 700 nits, providing good quality. The issue arises in very dark scenes with small light sources, where the TV limits its capabilities to preserve black levels. This results in a lack of the "WOW" effect, making such frames feel less like true HDR.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches about 600 nits. That level already allows for a real HDR effect and in many movies it does produce a noticeably more attractive picture than SDR. However, it is not a level that overwhelms by brightness alone. The A400 Pro is not one of those TVs that "attack" the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Due to rather aggressive control of the dimming zones, the TV can significantly reduce their brightness — in extreme cases down to around 100 nits. That means small lights, sparks, stars, or single highlights can be much less visible than they should be. That said, this is not done without reason. The A400 Pro does this to keep blacks as deep as possible and to limit haloing around bright objects. It's a deliberate compromise: the TV more often chooses deeper blacks over maximally bright, point-like highlights. On one hand this is understandable, especially with a limited number of dimming zones, but on the other hand you should be aware that the HDR effect will not always be as strong as the peak brightness alone would suggest.

On the plus side, the colors are worth noting. The PFS LED filter used here, marketed by the manufacturer as QLED, produces suitably saturated colors. Our measurements showed about 94% coverage of the DCI-P3 gamut and about 74% of BT.2020, which is a solid result for this class.

The best factory mode we measured on the Hisense U7KQ was "Filmmaker." However, its performance still left room for improvement. Let's start with the gamma chart, which affects image depth and contrast. The orange line, which represents the REC.709 standard reference value, begins at 2.4. Looking at the white multi-point line that indicates the measured value, a noticeable drop to 2.0 indicates a decrease in contrast, making the image lack depth and resulting in a "milky" effect. Next, we checked the white balance, which, although minor, can drastically affect the overall image quality if poorly calibrated. Initially, the chart was fine, but red and blue began to dominate, giving all test materials an unpleasant tint. Fortunately, with the advanced colour management system (CMS) and 2- and 20-point grayscale adjustment tools, we managed to significantly improve SDR material performance, as reflected in low deltaE errors and well-calibrated gamma and white balance.

As standard, we carried out color measurements in the best-calibrated mode, Filmmaker Mode, the one that is supposed to be closest to the creators’ intent. The A400 Pro, of course, also offers other picture modes, but in practice they suffer from much larger color errors and alter the image character more strongly. We won’t go into those modes in detail in this part of the test. So how does the factory color reproduction perform? In short: really very well. In fact, looking at our measurement results, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during testing we genuinely rubbed our eyes in disbelief. Such good out-of-the-box settings don’t happen often, even in TVs operating in Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro right out of the box can produce an image very close to how the source material should look. The results were so good that you could easily think someone had already paid extra attention to that unit and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than to 2.4. It’s not a big error and most viewers probably won’t even notice it.

However, it should be noted that we’re talking about our specific review sample. With factory colors there can always be some variation between units, production batches, or screen sizes. So we don’t assume that every A400 Pro will look identical straight out of the box.

In SDR mode, after calibration, the Hisense 100U7KQ performs excellently. Regarding colour reproduction there is nothing to criticise – both pastel and highly saturated colours are displayed according to the Rec. 709 standard, ensuring the image looks natural and in line with the director's intent. Viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The TV attempts to enhance the image, which can lead to an artificial brightening. This phenomenon becomes more apparent in real scenes, where bright areas of the image may be excessively brightened. While colours in HDR are generally good, they are intentionally over-boosted by the manufacturer, which can affect their naturalness.

This approach to HDR may not appeal to everyone, particularly those who value authenticity and fidelity to the original colours. However, for those who prefer more dynamic and vivid images, the boost in bright tones can add extra brilliance and impact to scenes.

Despite its excellent factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to a professional calibration. Since the starting point was so good, we were even more curious whether we could squeeze even more out of this TV. And here we have to boast: we managed to bring our unit to absurdly low color errors. Results below 1 are something you don't see every day, even on very good TVs. Such results are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and color reproduction, the A400 Pro after calibration simply performed outstandingly. The only thing we can pick at after a deeper analysis concerns the brightness behavior. The TV can manipulate luminance levels depending on the content being displayed, and quite often the image is a bit darker than it should be according to the standard. This most likely stems from the way the Mini-LED backlight and local dimming algorithms work in this model. However, that doesn't spoil the overall impression, because in terms of color precision alone the A400 Pro after calibration reached a level we really didn't expect.

Although the Hisense 100U7KQ is equipped with a feature to reduce posterisation called "Smooth Gradation," we did not notice a significant effect from its operation. Material subjected to strong compression, such as YouTube videos, still showed uneven, cut-off tonal transitions, which did not look particularly favourable. While this is the fault of the material itself and not the television, it would be beneficial if there were a function to mask these problems, similar to screens from competing brands.

The image scaling, which is crucial when playing lower resolution content, is average. Details are not excessively blurry, and the image is not "smeared," but there is noticeable aliasing on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs fairly well, there is still room for improvement, particularly in the context of displaying lower-quality material.

Digital video processing is unfortunately one of the weaker points of the TCL A400 Pro. That doesn't mean the TV performs badly, but it's hard to call it anything clearly above standard. The upscaling itself is adequate: edges are smoothed fairly well, the image doesn't look overly sharp or pixelated, and lower-quality content can be watched without major discomfort. At the same time the overall look is slightly soft and it lacks the precision that the best image processors in more expensive TVs can deliver.

Much worse, however, is its handling of tonal transitions caused by heavy compression. TCL equipped the A400 Pro with a "Gradual Smoothing" feature that in theory should reduce visible color banding and artifacts in lower-quality content. In practice its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason we think it's best to leave this feature off. The A400 Pro handles basic image scaling decently, but if you often watch heavily compressed content with visible posterization, this model won't be one of the best choices.

The Hisense 100U7KQ TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When the resolution is reduced to Full HD, the TV can handle up to 240 Hz, but this signal can only be obtained from a PC. However, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may feel insufficient, affecting image quality. Additionally, the panel's response time isn't fast enough to fully utilise the 240 Hz refresh rate. As a result, at such a high refresh rate, significant overdrive occurs, leading to noticeable motion blur and "ghosting" behind moving objects.

The motion smoothing feature, which works up to 120 Hz, is also worth noting. This is especially useful for sports and movies where motion fluidity is crucial. The TV provides stable operation of this feature, minimising generated artefacts. Motion fluidity can be adjusted using two sliders – one for smoothness in movies and another for reducing blur in sports content.

In summary, while the Hisense 100U7KQ TV offers impressive image refresh rates, the panel's response time and resolution may affect the overall benefits of these features. Nevertheless, the motion smoothing function enhances the viewing experience of dynamic content.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate used by most consoles today, as well as many sports broadcasts and high-frame-rate content. In this range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" feature improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences — separately for lower- and higher-frame-rate material. That way you can achieve either a more cinematic look or a noticeably smoother picture. If you don't want to tweak settings manually, you can use presets such as low, medium, high, cinema, or nature.

The Hisense U7KQ TV supports all the key features when using Xbox or PlayStation consoles, including high refresh rates, low input lag, and a game bar. Most of these features work well, providing a satisfying gaming experience.

However, VRR (Variable Refresh Rate) technology does not perform optimally. When activated, VRR disables the local dimming function, significantly reducing image quality. In VRR mode, the TV struggles with maintaining good contrast and high brightness in HDR, resulting in unsatisfactory image quality. As a result, VRR mode may be infrequently used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which optimises HDR image quality in games. Without this mode, tone mapping issues arise in the TV and the console, leading to lower-quality HDR games, which could affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as VRR performance and HGIG support, may not meet the expectations of more demanding users. Nonetheless, the TV supports most standard gaming functions, making it suitable for gamers.

When it comes to features for gamers, the TCL A400 Pro performs excellently. The TV has practically everything you can expect from a gaming TV today: 4K support at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. Because of that it works well with both next-gen consoles and PCs. Another plus is the inclusion of a Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic signal information, refresh rate, and active features, and also adjust the look and behavior of some settings to your own preferences. This is a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also functions as eARC. In practice this means that if someone wants to connect two next-gen consoles and a soundbar, they may hit some limitations. In that scenario you'll have to either swap devices or use extra equipment, for example an AV receiver or a soundbar with HDMI inputs. Despite this, it's hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is really powerful.