The Hisense U7KQ in its 100" variant is a significantly better option than smaller diagonal models. The proprietary VIDAA system offers an interface similar to platforms like Google TV, running quickly and efficiently without freezing or major errors however, the built-in file player occasionally faces operational difficulties. It is worth noting that not all apps were available at the time of review, so checking app compatibility is recommended.
The TV's feature set is extensive, and most tested functions performed as expected. The panel's high brightness is a strong point during daytime use, making it suitable even for heavily sunlit living rooms. In cinematic settings, the VA panel, supported by multiple dimming zones, delivers good blacks. It handles low-quality content, such as SD channels or DVDs, reasonably well, though the absence of a function to reduce posterization (visible colour transitions) is a minor drawback.
The experience improves significantly with 4K HDR movies, where the TV showcases a wide colour palette and strong lighting effects. Dolby Vision and Dolby Atmos support is a bonus, though the built-in speakers are average. Sports fans will appreciate the 120Hz panel with effective motion smoothing, while gamers benefit from low input lag for console gaming. Motion blur is moderate, with only occasional "trails" during fast motion against dark backgrounds.
However, the lack of HGiG mode somewhat reduces HDR game quality, and the absence of a local dimming function in VRR mode limits the usefulness of this feature. Overall, the TV offers good picture quality for its price range, free from major flaws or standout advantages, while its large size remains its most prominent appeal.
Sony X90L is a higher-end model from the Japanese manufacturer, which premiered in 2023 but will continue successfully in 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for it with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colors, resulting in a natural and cohesive image reminiscent of IMAX theaters. In everyday use, X90L performs excellently, mainly thanks to the image processor that effectively scales lower resolution content and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely tied to the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could improve image quality in HDR games. Additionally, Sony has not yet released an update that would reduce input lag in Dolby Vision mode – something that has been achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant due to its aluminum frame, it is not among the thinnest televisions on the market. Even though X90L has already been on the market for a year, it remains a solid device that combines good picture parameters with functionality and support for gamers. It is a successful choice for those looking for a versatile high-end television.