Hisense U7KQ vs Sony X90L

Direct compare

X90L

Available screen sizes: 100”

Available screen sizes: 55”65”75”85”98”

Panel technology: LCD VA

Resolution: 3840x2160

Operating system: VIDAA

Model year: 2024

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Panel technology: LCD VA

Resolution: 3840x2160

Operating system: Google TV

Model year: 2023

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Overall rating

7.6

7.8

  • Movies and series in UHD quality

    7.5

    7.5

  • Classic TV, YouTube

    7.3

    7.5

  • Sports broadcasts (TV and apps)

    6.6

    7.4

  • Gaming on console

    8.2

    7.9

  • TV as a computer monitor

    8.0

    7.4

  • Watching in bright light

    7.8

    7.8

  • Utility functions

    8.2

    8.6

  • Apps

    8.6

    10.0

  • Sound quality

    6.9

    7.0

Advantages

  • Very good black

  • High brightness of the matrix

  • Stable and fast-acting system

  • Very good price-to-quality ratio in the 100" variant

  • 120 Hz panel - great for gamers and sports fans

  • Good black and contrast reproduction thanks to advanced local dimming algorithm

  • Supports HDMI 2.1, VRR, ALLM, and Game Bar - ideal gaming features

  • High SDR brightness (785 cd/m²) - performs excellently in well-lit rooms

  • Google TV operating system - intuitive, rich in applications and customization

  • TV program recording feature without the need for an external decoder

  • Natural image scaling - the image without excessive sharpness looks realistic

Disadvantages

No like
  • Lack of important applications for the Polish audience (Player, Spotify)

  • Poor HDR effect in dark scenes with small light sources

  • Average viewing angles

  • No support for HGiG

  • Cannot enable VRR and Dolby Vision simultaneously

  • Only 2 HDMI 2.1 ports, including 1 e-ARC

  • The TV is not the slimmest – this may be a drawback for those who prefer ultra-thin models

Our verdict

The Hisense U7KQ in its 100" variant is a significantly better option than smaller diagonal models. The proprietary VIDAA system offers an interface similar to platforms like Google TV, running quickly and efficiently without freezing or major errors however, the built-in file player occasionally faces operational difficulties. It is worth noting that not all apps were available at the time of review, so checking app compatibility is recommended.

The TV's feature set is extensive, and most tested functions performed as expected. The panel's high brightness is a strong point during daytime use, making it suitable even for heavily sunlit living rooms. In cinematic settings, the VA panel, supported by multiple dimming zones, delivers good blacks. It handles low-quality content, such as SD channels or DVDs, reasonably well, though the absence of a function to reduce posterization (visible colour transitions) is a minor drawback.

The experience improves significantly with 4K HDR movies, where the TV showcases a wide colour palette and strong lighting effects. Dolby Vision and Dolby Atmos support is a bonus, though the built-in speakers are average. Sports fans will appreciate the 120Hz panel with effective motion smoothing, while gamers benefit from low input lag for console gaming. Motion blur is moderate, with only occasional "trails" during fast motion against dark backgrounds.

However, the lack of HGiG mode somewhat reduces HDR game quality, and the absence of a local dimming function in VRR mode limits the usefulness of this feature. Overall, the TV offers good picture quality for its price range, free from major flaws or standout advantages, while its large size remains its most prominent appeal.

Sony X90L is a higher-end model from the Japanese manufacturer, which premiered in 2023 but will continue successfully in 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for it with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colors, resulting in a natural and cohesive image reminiscent of IMAX theaters. In everyday use, X90L performs excellently, mainly thanks to the image processor that effectively scales lower resolution content and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely tied to the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could improve image quality in HDR games. Additionally, Sony has not yet released an update that would reduce input lag in Dolby Vision mode – something that has been achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant due to its aluminum frame, it is not among the thinnest televisions on the market. Even though X90L has already been on the market for a year, it remains a solid device that combines good picture parameters with functionality and support for gamers. It is a successful choice for those looking for a versatile high-end television.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Where to buy

No links

No links

Contrast and black detail

8/10

7.6/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Local dimming function: Yes, number of zones: 88 (11 x 8)

Contrast:

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Review Sony X90L Contrast and black detail

Result

87,500:1

Review Sony X90L Contrast and black detail

Result

14,400:1

Review Sony X90L Contrast and black detail

Result

99,250:1

Review Sony X90L Contrast and black detail

Result

9,550:1

Review Sony X90L Contrast and black detail

Result

6,300:1

Halo effect and black detail visibility:

The television features a VA panel, delivering high contrast without local dimming. With the added support of Mini-LED technology, it achieves impressive black levels, performing well in both dark and mixed scenes where bright and dark elements coexist. During testing, the TV reached a contrast ratio exceeding 10,000:1 in challenging sequences, underscoring its capabilities.

In complete darkness, the effects of local dimming are occasionally noticeable. These may include a slight halo effect around subtitles or minor brightening when a bright object moves quickly across the screen. However, such phenomena are typical for LCD screens with local dimming and are not particularly distracting.

Like most LCDs, the TV exhibits a moderate tendency to darken small light sources in dark scenes, but this does not significantly detract from the overall viewing experience. The combination of VA and Mini-LED technology ensures solid performance, particularly in environments where contrast is essential.

The Sony X90L television is equipped with a VA panel and in the tested size of 65' has 88 dimming zones. It may seem that such a number of zones does not make a great impression, but thanks to the local dimming algorithm, the television handles blacks very well. This is clearly visible in the first and third test slides, where the contrast reaches nearly 100,000:1. In more demanding scenes, the X90L does not achieve such spectacular results anymore – a contrast level of 6000:1 is simply acceptable. The light separation is really good, confirmed by the scene from the movie "Oblivion". However, the small number of dimming zones causes the halo effect to be visible, especially in the test film from "Sicario 2," where the helicopter lights cause quite a noticeable flare on a large area of the screen. Despite the small number of dimming zones, the Sony X90L does a really good job of reproducing blacks. Although it does not compare to the highest series of miniLED or OLED televisions in terms of black depth and contrast level, it offers solid results that are sufficient for demanding users in most cases.

HDR effect quality

6.1/10

6.5/10

Supported formats
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 96.0%, Bt.2020: 76.0%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Review Sony X90L Brightness measurement

Result

912 nit

Review Sony X90L Brightness measurement

Result

680 nit

Review Sony X90L Brightness measurement

Result

678 nit

Review Sony X90L Brightness measurement

Result

640 nit

Review Sony X90L Brightness measurement

Result

797 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

Sony X90L

Hisense U7KQ

Describing the HDR effect in the Hisense U7KQ 100-inch model is not straightforward and requires context. In bright scenes, the TV achieves over a thousand nits of brightness, delivering vivid and realistic images that meet expectations for this class of equipment. However, performance declines in darker scenes. In mixed shots, like those in Gemini Man, the TV maintains a brightness level of 700 nits, providing good quality. The issue arises in very dark scenes with small light sources, where the TV limits its capabilities to preserve black levels. This results in a lack of the "WOW" effect, making such frames feel less like true HDR.

HDR on the Sony X90L television looks promising. The luminance chart showed that the TV has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. But how does it perform in real scenarios? In scenes such as the first one from Life of Pi or the final sequence from The Meg, the TV can deliver this power on HDR content, achieving around 800 nits. Unfortunately, displaying small light elements on a black background, as in the scene from Sicario 2, poses greater challenges for the X90L – here the results reach about 600 nits. Despite this, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The color gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, indicating good color reproduction in HDR content.

Factory color reproduction

5.5/10

6.2/10

Factory Mode

After calibration

Factory Mode

After calibration

The best factory mode we measured on the Hisense U7KQ was "Filmmaker." However, its performance still left room for improvement. Let's start with the gamma chart, which affects image depth and contrast. The orange line, which represents the REC.709 standard reference value, begins at 2.4. Looking at the white multi-point line that indicates the measured value, a noticeable drop to 2.0 indicates a decrease in contrast, making the image lack depth and resulting in a "milky" effect. Next, we checked the white balance, which, although minor, can drastically affect the overall image quality if poorly calibrated. Initially, the chart was fine, but red and blue began to dominate, giving all test materials an unpleasant tint. Fortunately, with the advanced colour management system (CMS) and 2- and 20-point grayscale adjustment tools, we managed to significantly improve SDR material performance, as reflected in low deltaE errors and well-calibrated gamma and white balance.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the color reproduction right out of the box is average. In the case of lower quality materials, such as HD – regular TV or YouTube – it is worth paying attention to the white balance. It is characterized by a deficit in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost may cause the image to become washed out and appear as if it is behind a light fog.

In 4K HDR content, the situation looks a bit different. The white balance shows a significant boost in blue, which makes the image appear unnaturally sharp and gives it an artificial feel. Such an exaggeration in color reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L looks quite decent at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the appropriate brightness to avoid overexposing larger elements.

Color reproduction after calibration

7.8/10

9.1/10

In SDR mode, after calibration, the Hisense 100U7KQ performs excellently. Regarding colour reproduction there is nothing to criticise – both pastel and highly saturated colours are displayed according to the Rec. 709 standard, ensuring the image looks natural and in line with the director's intent. Viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The TV attempts to enhance the image, which can lead to an artificial brightening. This phenomenon becomes more apparent in real scenes, where bright areas of the image may be excessively brightened. While colours in HDR are generally good, they are intentionally over-boosted by the manufacturer, which can affect their naturalness.

This approach to HDR may not appeal to everyone, particularly those who value authenticity and fidelity to the original colours. However, for those who prefer more dynamic and vivid images, the boost in bright tones can add extra brilliance and impact to scenes.

Sony offers many tools to improve image quality, including two additional image modes that we decided to use during testing and apply calibration to them. This solution significantly facilitates the calibration work and is very effective, provided that the right tools are available. In the case of HD content, the white balance has been almost perfectly aligned – only one shade of gray exceeds the error value of "1", which is an excellent result. The same can be said about the brightness characteristic (gamma), which looks nearly perfect, with microscopic deviations of around 0.01.

In the case of 4K HDR content, the situation is not as ideal. Although the white balance has been significantly improved, it has not been possible to completely eliminate the dominance of blue color. Nonetheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically unnoticeable. As for the EOTF curve, it is worth activating the filter in the upper right corner "EOTF in Movies" – the graph looks correct, but the television encounters difficulties illuminating very small elements, which results from the limited number of backlight zones. Despite these minor flaws, it is thanks to the calibration carried out that the IMAX Enhanced mode in the Sony X90L makes watching movies resemble a true cinema experience.

Smoothness of tonal transitions

10/10

9.2/10

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was not a hint of stuttering or layers separating from each other. These impressive results attest to the high quality of the panel and advanced image processing algorithms. Of course, the perfect experience is maintained as long as we watch the television head-on – at an angle, dark shades can become significantly pronounced, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower-quality materials, but it is not the fault of the television; rather, it is due to the poorer quality of the source itself.

The smoothness of tonal transitions in Sony X90L is outstanding. The gradation is beautiful on high-quality sources such as 4K streaming. One can only notice slight banding on more demanding gradients, but the overall effect is very good and should satisfy even the more discerning viewers.

Image scaling and smoothness of tonal transitions

6/10

8.5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Image without overscan on the SD signal

Although the Hisense 100U7KQ is equipped with a feature to reduce posterisation called "Smooth Gradation," we did not notice a significant effect from its operation. Material subjected to strong compression, such as YouTube videos, still showed uneven, cut-off tonal transitions, which did not look particularly favourable. While this is the fault of the material itself and not the television, it would be beneficial if there were a function to mask these problems, similar to screens from competing brands.

The image scaling, which is crucial when playing lower resolution content, is average. Details are not excessively blurry, and the image is not "smeared," but there is noticeable aliasing on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs fairly well, there is still room for improvement, particularly in the context of displaying lower-quality material.

The Sony X90L TV features a tone transition smoothing function known as Smooth Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It is evident that the engineers really put effort into this aspect, creating a solution that impresses and works well in everyday use. Because of this, even when watching content like regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

Blur and motion smoothness

7/10

8.1/10

Maximum refresh rate of the panel
240Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 120Hz
Brightness drop with BFI
-%
55%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

The Hisense 100U7KQ TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When the resolution is reduced to Full HD, the TV can handle up to 240 Hz, but this signal can only be obtained from a PC. However, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may feel insufficient, affecting image quality. Additionally, the panel's response time isn't fast enough to fully utilise the 240 Hz refresh rate. As a result, at such a high refresh rate, significant overdrive occurs, leading to noticeable motion blur and "ghosting" behind moving objects.

The motion smoothing feature, which works up to 120 Hz, is also worth noting. This is especially useful for sports and movies where motion fluidity is crucial. The TV provides stable operation of this feature, minimising generated artefacts. Motion fluidity can be adjusted using two sliders – one for smoothness in movies and another for reducing blur in sports content.

In summary, while the Hisense 100U7KQ TV offers impressive image refresh rates, the panel's response time and resolution may affect the overall benefits of these features. Nevertheless, the motion smoothing function enhances the viewing experience of dynamic content.

Sony X90L with a 120 Hz panel is a great choice for both gamers and movie enthusiasts. The TV is equipped with the Motion Flow smoothness feature, which allows you to adjust motion smoothness using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of motion fluidity, which helps reduce image stuttering, while "clarity" is used to reduce blurring and improve motion sharpness, which is especially useful in dynamic scenes.

Console compatibility and gaming features

8.5/10

7.8/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 120Hz
  • Dolby Vision Game Mode
    Yes
    Warning Tak (wysoki input lag)
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Hisense U7KQ TV supports all the key features when using Xbox or PlayStation consoles, including high refresh rates, low input lag, and a game bar. Most of these features work well, providing a satisfying gaming experience.

However, VRR (Variable Refresh Rate) technology does not perform optimally. When activated, VRR disables the local dimming function, significantly reducing image quality. In VRR mode, the TV struggles with maintaining good contrast and high brightness in HDR, resulting in unsatisfactory image quality. As a result, VRR mode may be infrequently used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which optimises HDR image quality in games. Without this mode, tone mapping issues arise in the TV and the console, leading to lower-quality HDR games, which could affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as VRR performance and HGIG support, may not meet the expectations of more demanding users. Nonetheless, the TV supports most standard gaming functions, making it suitable for gamers.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth play in high resolution and at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which provides smooth gameplay without screen tearing. Game Bar is an additional advantage – an intuitive tool that allows for quick access to the most important settings and gaming features, making it easier to control gameplay.

Unfortunately, in terms of HDR in games, the Sony X90L has its limitations. There is no support for HGiG, a standard that many gamers consider essential for precise HDR reproduction in games. Although the TV supports Dolby Vision, which theoretically could improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision along with VRR. This means that despite numerous advantages, gamers seeking perfect HDR in games may feel a sense of disappointment.

Input lag

9.8/10

8.7/10

SDR

1080p60
16 ms
25 ms
1080p120
8 ms
12 ms
2160p60
16 ms
25 ms
2160p120
7 ms
12 ms

HDR

2160p60
16 ms
25 ms
2160p120
8 ms
12 ms
4320p60

Dolby Vision

2160p60 DV
16 ms
145 ms
2160p120 DV
8 ms

The Hisense U7KQ TV features very low input lag in all picture modes, which is important for gamers who require quick screen response. Regardless of the type of signal – whether it is 4K, Full HD, 60 Hz, or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any delays while playing. This makes the TV deserving of the highest rating in terms of gaming performance.

The input lag on the Sony X90L can be rated as decent, although it is not exceptional. In Dolby Vision mode, the television operates only at 60 Hz, and the high input lag complicates matters as it makes gameplay practically unplayable. For games at the popular 60 Hz frequency, the input lag is around 25 ms – this is an acceptable result, but for more demanding players, it may be disappointing.

However, those more advanced players who have equipment that supports higher refresh rates can expect better results. With a 120 Hz signal, the input lag drops to around 12 ms, providing significantly better responsiveness and smoother gameplay, meeting the expectations of more demanding users.

Compatibility with PC

8/10

7.4/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Good
Very Good
Readability of dark text and shapes
Good
Good
Input lag in PC mode (4K, maximum refresh rate)
16ms
12ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
240Hz
120Hz
G-Sync
Yes
Yes

The Hisense U7KQ TV works excellently with a PC, thanks to several key features. It supports chroma 4:4:4, ensuring text and graphics are displayed in the highest quality without loss of detail, making it ideal for work or gaming. Additionally, the TV features very low input lag in PC mode, providing minimal delays between actions and the displayed image – essential for gamers needing quick screen response. Despite using a BGR pixel layout instead of the more common RGB, text readability remains good. In summary, the Hisense U7KQ is a versatile choice for PC users, offering excellent support for both work and entertainment.

Cooperation with the PC in Sony X90L is at a good level. The X90L TV supports 4:4:4 chroma, which provides quite good font visibility, important when working or browsing content on a large screen. Although there are minimal issues with font readability on a dark background, it is not bothersome enough to be a significant problem in everyday use.

An additional advantage for PC users is the 120 Hz refresh rate and support for G-Sync functionality. As a result, gamers can expect smoother gameplay without stuttering or tearing effects, significantly enhancing comfort and gaming experience.

Viewing angles

4/10

2.9/10

Brightness drop at an angle of 45 degrees
71%
64%

The Hisense U7KQ uses a VA-type matrix, which has its limitations regarding viewing angles. Unlike some competing models, it lacks coatings to improve this aspect, meaning image quality significantly degrades when viewed from an angle. Even with a slight deviation from the centre, the contrast deteriorates, and details in dark areas become overly pronounced, while colour saturation drops. These are typical of VA matrices, and the best experience is achieved when sitting directly in front of the screen. This can be a significant limitation for users who plan to watch from various angles, especially for group viewing.

Viewing angles on the Sony X90L are unfortunately very poor, which is typical for VA panels. The picture loses quality when viewed from an angle, which can be problematic when watching from a greater distance or with a larger group of people. It's a pity that the manufacturer did not apply a coating to widen the viewing angles, which could significantly improve this aspect and make the TV more versatile for different room layouts.

TV efficiency during daytime

7.8/10

7.8/10

Matrix coating
Matte
Satin
Reflection suppression
Average
Good
Black levels during daytime
Good
Very Good

Matrix brightness

Average luminance SDR

Sony X90L: 784 cd/m2

Hisense U7KQ: 966 cd/m2

The Hisense U7KQ TV is equipped with a satin-coated panel, which offers a middle ground between glossy and matte finishes. While it doesn’t reduce reflections as effectively as matte coatings or retain as deep a black as glossy panels, it can still display some light reflections, especially in brightly lit rooms, affecting viewing comfort. However, the TV's high peak brightness helps to counterbalance this limitation, ensuring the image remains visible even in sunlit rooms. This makes the Hisense U7KQ a solid performer in challenging lighting conditions where other models might struggle.

The performance of the Sony X90L television during the day is at a very good level. The matte screen effectively suppresses reflections, which minimizes glare and keeps the image clear even in bright rooms. The SDR brightness of 785 cd/m² allows for comfortable viewing of standard television and lower quality materials regardless of the time of day. As a result, the X90L performs excellently in both well-lit living rooms and more sunlit spaces.

Details about the matrix

Software version during testing
PFS LED
PFS LED
Backlight Type
V0000.07.50T.N1222
PKG6.7612.0875EUA
Image processor
mt5895 3GB RAM

Subpixel Structure:

Panel uniformity:

TV features

8.2/10

8.6/10

  • Operating system
    VIDAA
    Google TV
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
  • Recording to USB (terrestrial TV)
    Yes
    Yes
  • Recording programming
    Yes
    Yes
  • Picture in Picture (PiP)
    No
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • AirPlay
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    No
  • Audio only mode
    No
    Yes
  • RF remote control (no need to aim at the screen)
    RF
    RF
  • Backlit remote control
    No
    No
  • Teletext
    No
    Yes

The Hisense U7KQ TV runs on the VIDAA operating system, a proprietary platform by the brand. While it doesn't offer the same broad app selection as Android TV, it has several advantages, including fast and stable performance, ensuring that users experience minimal freezes and quick app loading times.

However, VIDAA does have limitations, notably the absence of popular applications in certain regions. Despite these shortcomings, the system supports key features, such as screen mirroring, voice search in Polish, keyboard and mouse connectivity, and Bluetooth headphones.

Other useful features include the ability to record programs to a USB drive and schedule recordings. However, it lacks specific functions like Teletext and "Audio Only" mode, which would allow for audio playback with the screen turned off.

In summary, while VIDAA may not be as feature-rich as Android TV, it offers solid, reliable performance and supports most essential functions, making it a good choice for users seeking a simple and efficient operating system.

Sony X90L offers a rich set of features, starting with the Google TV system, which is the heart of entertainment. This solution provides access to a huge amount of apps and streaming services, and the interface is intuitive and clear. With voice assistant support, using the TV becomes even more convenient – just one command is enough to find your favorite movies, series, or music. Google TV operates smoothly and allows for full customization, making daily use enjoyable and hassle-free.

The TV also offers a range of practical features. It supports AirPlay and Miracast, making it easy to stream content from mobile devices. Additionally, other devices can be connected via Bluetooth, enhancing versatility and ease of use. For those who prefer traditional television viewing, there is even a recording function available without the need for an external decoder, which is a big advantage for fans of live shows.

In terms of design, Sony X90L may not be the sleekest, but its appearance is impressive thanks to the metal frame, which adds elegance. The TV is equipped with a stand that can be set up in three different ways, allowing it to be adjusted to various spaces and user preferences.

Playing files from USB

8.1/10

8.7/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
No
GIF
Yes
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
No
Yes
6 Mpix
No
Yes
8 Mpix
Yes
Yes
10 Mpix
No
Yes
12 Mpix
No
Yes
16 Mpix
Yes
Yes
20 Mpix
No
Yes
24 Mpix
No
Yes
28 Mpix
No
Yes
32 Mpix
No
Yes

The built-in media player on the Hisense U7KQ TV generally performs well with most popular video formats. However, users may occasionally experience issues loading subtitles, which could be frustrating for those who prefer watching films with text.

There are also limitations with less common codecs, such as AV1 and H266. Although these codecs are not yet widely adopted, their lack of support could become an issue as they gain traction. For now, most users are unlikely to notice the absence.

Additionally, some strange behaviour has been observed when displaying photos. Certain image files, particularly those in specific resolutions, may not load properly. This issue could be problematic for users who want to browse their photos directly from a USB drive. As a result, photo viewing on the TV can be limited, with some files potentially failing to load.

In summary, while the media player on the Hisense U7KQ TV works well with most standard video formats, there are some limitations related to subtitle loading and photo display, particularly with certain resolutions. Issues with support for newer codecs are not yet widespread but could become more noticeable.

Sony X90L easily handles playback of most popular file formats from USB, which is a big plus for those who frequently access external content. However, it is worth mentioning a slight downside – the built-in player does not allow for changing the font color in subtitles, which can be problematic for some. Fortunately, thanks to the advanced Google TV system, users have a wide range of options. It is easy to install alternative media players that offer more personalization options.

Apps

8.6/10

10/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
MAX
OK
Kodi

Sound

6.9/10

7/10

  • Subjective sound quality:
    6.9/10
    7/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    Yes
    No
  • DTS:X in DTS-HD MA:
    Yes
    Yes
  • DTS-HD Master Audio:
    Yes
    Yes

The Hisense U7KQ television offers satisfactory sound quality, which is sufficient for most everyday applications. The sound system of this model features good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be achieved with dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

The sound in Sony X90L is pleasant and clear, and the presence of bass makes the sound fuller. The TV performs well in playing music, offering satisfying audio experiences. An additional advantage is the support for Dolby Atmos and DTS technologies, which provide a more spatial and immersive sound. As a result, movies, games, and music gain depth and realism, creating a better experience for the user.