Hisense U7KQ vs Sony BRAVIA 7 II

Describing the HDR effect in the Hisense U7KQ 100-inch model is not straightforward and requires context. In bright scenes, the TV achieves over a thousand nits of brightness, delivering vivid and realistic images that meet expectations for this class of equipment. However, performance declines in darker scenes. In mixed shots, like those in Gemini Man, the TV maintains a brightness level of 700 nits, providing good quality. The issue arises in very dark scenes with small light sources, where the TV limits its capabilities to preserve black levels. This results in a lack of the "WOW" effect, making such frames feel less like true HDR.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright TV. In the proper "Professional" viewing mode we measured about 2000 nits of peak brightness, so the panel's capabilities are really substantial. Of course, with Mini-LEDs the result on a test pattern is only part of the story, because a lot depends on how the TV controls the backlight in real scenes. And here Sony's algorithms perform really well. Depending on the scene, the brightness we measured in movies ranged from around 1100 up to 1700 nits. That's already a level at which HDR has the proper punch and bright effects can really impress. It's not perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly prioritizes maintaining good black levels, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV doesn't always operate without compromises.

Colors

The second thing that has a huge impact on the HDR effect is, of course, color. And this is where True RGB technology was supposed to bring one of the biggest changes. Looking at the panel's raw capabilities, the Bravia 7 II performs very well. We measured about 98% DCI‑P3 coverage and 88% BT.2020, so the potential to display highly saturated colors is really large. However, in RGB TVs the situation is a bit more complex. When we performed the same measurements with a movie background applied, the gamut coverage dropped to about 92% DCI‑P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colors. In most scenes the Bravia 7 II handles this well and colors retain high saturation. The biggest differences are seen in shades of blue, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primary colors. So True RGB does offer real additional possibilities here, but like with brightness, much depends on what is actually happening on the screen.

The best factory mode we measured on the Hisense U7KQ was "Filmmaker." However, its performance still left room for improvement. Let's start with the gamma chart, which affects image depth and contrast. The orange line, which represents the REC.709 standard reference value, begins at 2.4. Looking at the white multi-point line that indicates the measured value, a noticeable drop to 2.0 indicates a decrease in contrast, making the image lack depth and resulting in a "milky" effect. Next, we checked the white balance, which, although minor, can drastically affect the overall image quality if poorly calibrated. Initially, the chart was fine, but red and blue began to dominate, giving all test materials an unpleasant tint. Fortunately, with the advanced colour management system (CMS) and 2- and 20-point grayscale adjustment tools, we managed to significantly improve SDR material performance, as reflected in low deltaE errors and well-calibrated gamma and white balance.

To evaluate the out-of-the-box colors we chose Professional mode, because it performs best among the available settings. It's not perfect, though. In SDR the white balance leans slightly toward magenta, so some scenes look a bit warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. That makes the image a bit too dark in places, especially in the midtones. In HDR the situation is better. As brightness increases there is a bit too much red, but it's not a fault that stands out during viewing. Overall, Professional mode is a good starting point, although you can get a little more out of it with calibration.

In SDR mode, after calibration, the Hisense 100U7KQ performs excellently. Regarding colour reproduction there is nothing to criticise – both pastel and highly saturated colours are displayed according to the Rec. 709 standard, ensuring the image looks natural and in line with the director's intent. Viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The TV attempts to enhance the image, which can lead to an artificial brightening. This phenomenon becomes more apparent in real scenes, where bright areas of the image may be excessively brightened. While colours in HDR are generally good, they are intentionally over-boosted by the manufacturer, which can affect their naturalness.

This approach to HDR may not appeal to everyone, particularly those who value authenticity and fidelity to the original colours. However, for those who prefer more dynamic and vivid images, the boost in bright tones can add extra brilliance and impact to scenes.

After calibration the Bravia 7 II can look significantly better. First of all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users, those changes will have the biggest impact on the picture. There is, however, a limitation when it comes to colors. On the Bravia 7 II Sony does not provide access to a classic CMS that would let us adjust individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV reproduces a specific color inaccurately, we are not always able to do anything about it. In our measurements this is most evident with some reds and blues, where errors can still be quite large. That does not, however, diminish the value of calibration. Correctly setting the white point and gamma strongly affects the overall image, so even without the ability to precisely tweak every color the difference compared with the factory settings is noticeable.

Although the Hisense 100U7KQ is equipped with a feature to reduce posterisation called "Smooth Gradation," we did not notice a significant effect from its operation. Material subjected to strong compression, such as YouTube videos, still showed uneven, cut-off tonal transitions, which did not look particularly favourable. While this is the fault of the material itself and not the television, it would be beneficial if there were a function to mask these problems, similar to screens from competing brands.

The image scaling, which is crucial when playing lower resolution content, is average. Details are not excessively blurry, and the image is not "smeared," but there is noticeable aliasing on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs fairly well, there is still room for improvement, particularly in the context of displaying lower-quality material.

Upscaling and digital processing are among the Bravia 7 II's strongest assets and one of Sony's biggest advantages over the competition. Sony has handled digital image processing well for years, and it shows here too. Above all, the "Smooth Gradation" function works very well; it can smooth weak tonal transitions in lower-quality content. It's safest to set it to Low, but we'd comfortably recommend Medium as well. The effect is stronger then, and the TV still handles details very delicately. Some fine detail may be slightly smoothed, but Sony does it much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution sources are well upscaled to 4K; the picture looks clean and retains a lot of detail. Of course the TV won't magically turn native HD material into true 4K, but the Bravia 7 II does a very good job with what can be extracted from such a source.

The Hisense 100U7KQ TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When the resolution is reduced to Full HD, the TV can handle up to 240 Hz, but this signal can only be obtained from a PC. However, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may feel insufficient, affecting image quality. Additionally, the panel's response time isn't fast enough to fully utilise the 240 Hz refresh rate. As a result, at such a high refresh rate, significant overdrive occurs, leading to noticeable motion blur and "ghosting" behind moving objects.

The motion smoothing feature, which works up to 120 Hz, is also worth noting. This is especially useful for sports and movies where motion fluidity is crucial. The TV provides stable operation of this feature, minimising generated artefacts. Motion fluidity can be adjusted using two sliders – one for smoothness in movies and another for reducing blur in sports content.

In summary, while the Hisense 100U7KQ TV offers impressive image refresh rates, the panel's response time and resolution may affect the overall benefits of these features. Nevertheless, the motion smoothing function enhances the viewing experience of dynamic content.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion smoothness it delivers everything you’d expect from a TV in this class. With sports or games at 120 fps the picture is appropriately smooth, and for movies Sony provides an advanced motion smoothing feature. You can adjust the level of interpolation separately and decide whether you want to keep a more cinematic motion or achieve noticeably smoother motion. The issue of motion blur is a bit worse. The VA panel used isn’t among the fastest, and you can notice a slight trail behind moving objects, especially on darker backgrounds. It’s not at a level that will be highly distracting during normal viewing, but last year’s Bravia 7 performed better in this respect and had a noticeably faster panel.

The Hisense U7KQ TV supports all the key features when using Xbox or PlayStation consoles, including high refresh rates, low input lag, and a game bar. Most of these features work well, providing a satisfying gaming experience.

However, VRR (Variable Refresh Rate) technology does not perform optimally. When activated, VRR disables the local dimming function, significantly reducing image quality. In VRR mode, the TV struggles with maintaining good contrast and high brightness in HDR, resulting in unsatisfactory image quality. As a result, VRR mode may be infrequently used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which optimises HDR image quality in games. Without this mode, tone mapping issues arise in the TV and the console, leading to lower-quality HDR games, which could affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as VRR performance and HGIG support, may not meet the expectations of more demanding users. Nonetheless, the TV supports most standard gaming functions, making it suitable for gamers.

The Bravia 7 II essentially has everything you'd expect from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz, and ALLM, so when you start a game the TV automatically switches to low-latency mode. There's also a properly working HGiG, which means that after setting up HDR on the console the TV won't try to further brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Dolby Vision in game mode is another plus, especially for Xbox owners. Sony also includes its own Game Menu. From it you can quickly view key signal information, check VRR, or change gaming settings without digging through the TV's entire menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest complaint is not really with the features themselves, but with the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you have only one full HDMI 2.1 port left for a console or PC. With a single console that's fine, but with a PS5, an Xbox, and an audio setup it starts to get tight. That's hard to justify from Sony. Two HDMI 2.1 ports might be acceptable in cheaper TVs, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.