Hisense S7NQ CanvasTV vs Philips OLED910

When it comes to the brightness of the television and how it handles bright elements while watching movies, it is just average—similar to contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the beginnings of true HDR, but it is definitely too little to speak of outstanding effects. However, the television deserves praise for color gamut coverage—movies look very colorful and vibrant. With the use of PFS LED (QLED) coating, the device can cover over 90% of the DCI-P3 color gamut and over 72% of the wider BT.2020 gamut. For a television in this class, these are truly very good results.

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Let's now check how the Hisense S7NQ CanvasTV performs in color reproduction in the best factory mode, which is Filmmaker. Right from the start, it is evident that it is definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from the HD signal, the colors are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. Because of this, the image appears somewhat too cool.

A similar effect occurs with 4K content, but it is more noticeable there. The excessive exposure of blue tones and the lack of red make the image seem distinctly cold. However, the biggest issue with this television is not the colors themselves but rather the way brightness is managed. The tested unit slightly boosted the brightness compared to the reference value. The result is indeed better visibility of details, but at the cost of significantly brightened black – which makes the entire image seem more "flat."

A similar phenomenon was noticed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph shows that the television has a tendency to excessively expose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

Unfortunately, when it comes to color reproduction right out of the box, the Filmmaker mode on the OLED910 performs poorly. The television overly emphasizes the color blue, and at times it almost looks like a store mode. It gives the impression that the manufacturer hasn't quite calibrated the device properly. The result is that colors look unnatural, and the overall effect resembles a somewhat exaggerated display from a market showcase. HDR content looks much better, where aside from a slight loss of detail in blacks, it's hard to find fault with anything. The problem is that in everyday viewing, it is the SDR materials that matter the most – and on the OLED910, they simply look bad and are far from what we would expect from a television of this class.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we were able to eliminate the excessive exposure of blue tones and the lack of red in the HD signal. A similar, although slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD material has also improved – the television no longer has problems with overall image brightness issues.

However, there are things that cannot be overlooked. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to accept this when choosing a television with a similar type of backlighting. Nonetheless, the final result is very good and should fully satisfy the vast majority of users.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

It is equally important how the television handles tonal transitions on a poorer signal – for example, in older movies, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly intended to improve this aspect, its performance is truly lacking. It is barely noticeable that it has any real impact on the visibility of color transitions.

Image scaling also performs poorly. Yes, one can observe that the television tries to "stretch" the quality, but the final effect is far from ideal. The image often appears slightly jagged, which is especially noticeable in the case of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which can cause us to miss captions in the news or finer details of the image.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was mainly designed for displaying static elements – such as images – the manufacturer has utilized a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "motion smoothing" operate on a 10-level scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera." How to set this up? That's a personal matter – we leave the decision to you.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

Even though the S7NQ is an "image" type TV, you can actually play games on it. Really. It has almost everything (except for HGiG mode) that a modern gaming TV needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for seamless connection of two consoles, such as PlayStation 5 or Xbox Series X/S.

The TV supports automatic game mode (ALLM) and frame synchronization (VRR) without any stuttering or issues. It also handles high frame rates at lower resolutions without a hitch. We must commend Hisense for the very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to zoom in on the mini-map or enable a crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of HGiG mode. It is responsible for automatically setting the picture in games as the creators intended. It's a shame because that’s the only thing separating the Hisense S7NQ from being a full-fledged gaming "monster."

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.