Hisense E8Q vs Philips PQS9011 / PQS9001 (The One 2026)

Since the E8Q is a twin of the U7Q, it’s no surprise that the quality of the HDR effect is almost identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Fragments like the flashes of light in “The Meg” or shots of the sun in “Life of Pi” can indeed evoke a “wow” effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details are supposed to be displayed on a dark background. In such situations, the dimming algorithms try to preserve contrast but end up dimming what should shine the brightest. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LED in this price segment and is not surprising – but it’s worth knowing that the HDR effect won't always be fully preserved. Fortunately, the color reproduction offers reasons to be satisfied. A coverage of the DCI-P3 color gamut at around 94% is a very good result, and the applied quantum dot layer (more specifically, PFS) does its job – colors are saturated and vibrant, especially with 4K content.

Philips PQS9000 is a moderately bright TV; in our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference versus SDR. Sun reflections, lamps, and highlights have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it’s not at a level where bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, the TV raises the black level around a bright object when it brightens that object. That means there’s no clear separation between strong highlights and a dark background, and that contrast is what really shows off HDR. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect stays fairly basic.

Colors

Philips deserves praise for the colors. Although the manufacturer labels this model QLED, a PFS phosphor is used here instead of quantum dots. That solution does not prevent good results, however. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice, it means the vast majority of colors used in HDR movies and series will have proper saturation. Lush greens and intense reds are not a major problem and add appeal to the picture. Limitations are easier to spot in some games and rarer content that uses the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider color coverage, such as SQD or RGB LED, can show more. In its price segment the PQS9000 has nothing to be ashamed of.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a neutral image close to the director's vision. Unfortunately - although on paper it doesn't look bad (the color reproduction errors are not significant), in practice the image feels somewhat unnatural. The reason? Too strong an increase in blue and a lack of red in the white balance. The effect? The scenes look cool, and the white appears slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness reproduction curve for HDR content (EOTF) shows that the TV can significantly dim small, bright elements of the screen to maintain contrast - but sometimes it goes too far. On the other hand, it can excessively brighten larger, very bright parts, which disrupts tonal balance. This is a compromise that may not suit everyone – especially if you want an as faithful image as possible right out of the box.

Unfortunately, the PQS9000’s factory picture settings for Film mode need some fine-tuning. In SDR the biggest issue is an excess of red in the white balance, which makes whites, grays, and skin tones too warm, sometimes even slightly pink. On top of that, the gamma runs below the target across most of its range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Aside from minor deviations, the components stay close to each other, so there isn’t the pronounced tint seen in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide color gamut. Many hues deviate significantly from the reference, with errors reaching 8–9. So the good gamut coverage we praised earlier doesn’t mean the TV hits specific colors accurately. It can display a wide color range, but out of the box it doesn’t use it very precisely.

The calibration of the Movie mode brought really good results, especially regarding SDR content. The white balance was successfully adjusted, which gave the image a natural look – it appeared almost reference-level. The colors were well-saturated, and the overall perception of the content improved significantly. Unfortunately, when we moved to HDR materials, the well-known problems from the U7Q model returned. The TV still tends to “do things its own way,” which is evident from the analysis of the EOTF brightness characteristic – despite calibration, the E8Q still dimmed small details in the shadows, while the bright areas of the screen could sometimes be excessively boosted. In practice, this means that in darker scenes, some of the tiniest details could simply disappear. Although it must be admitted that the entire calibration process brought a lot of good, not everything can be circumvented – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its design limitations become noticeable, and it is worth keeping this in mind.

Calibration brought a big improvement, especially in SDR material. We managed to even out the white balance and remove the previous color cast, and the Color Checker measurements now look really very good. Colors are much closer to what should be on the screen, so with regular TV or SDR movies we can be satisfied with the result. Unfortunately HDR somewhat spoils that outcome. On one hand it's limited by the panel's capabilities, since calibration won't improve contrast or replace local dimming. On the other hand there are color errors we couldn't correct because the CMS settings, that is color management, were grayed out and inactive. For that Philips loses points with us. White balance can be fine-tuned, but without access to wide color gamut controls you can't correct colors in HDR as effectively. It's a shame, because the SDR results show the potential is there, it's just not allowed to be fully used everywhere.

In the case of older materials with lower quality, a gentle smoothing of tonal transitions is often useful. The Hisense E8Q, like the U7Q, has the "Smooth and Gradient Picture" feature, but unfortunately, its effectiveness leaves much to be desired. The “Low” setting is almost imperceptible in operation, while higher settings simply blur details instead of improving transitions. The good news is that the feature does not compromise the film grain, which allows it to maintain the image structure. On the plus side, the scaling is commendable. The television can fairly sensibly transform older content to a higher resolution—without artificially emphasizing contours or excessive sharpening. Though it does not match the best models in this category, it performs quite well for its class.

The digital image processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality material, but it works quite unevenly. It can improve a section of the picture, only to, moments later and still within the same scene, seem to lose effectiveness and reintroduce banding between shades. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best, and that's the one we recommend. The 4K upscaling itself is acceptable, though the picture is very soft. Edges are heavily smoothed, which may make the image feel less crisp to some viewers. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges stand out more. Don't overdo the sharpness slider, however, or you may introduce artificial halos instead of improving the picture.

Like the U7Q, the E8Q model is a fast television designed for dynamic content. It supports 144 Hz refresh rates in 4K resolution, and if for some reason someone is still gaming in Full HD, it can achieve even 240 Hz. This is a significant advantage, especially for PC users looking for maximum fluidity. In everyday use, the television performs very well. The "Ultra Motion Smoothness" mode provides us with two sliders, allowing for personalized image settings – whether it’s more cinematic with preserved film frames or heavily smoothed, almost "series-like." It’s good that the manufacturer gives a choice here instead of imposing one style. On sports materials, live broadcasts, or in games – motion appears clean and stable. Sure, it’s not at the level of OLEDs, but for this price range, the E8Q performs really well.

In terms of motion handling, the Philips PQS9000 performs outstandingly for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's especially pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and Philips pleasantly surprised us in that regard. To adjust how motion is displayed there is the "Motion Style" function. It includes two sliders: "Smoothness" and "Blur Reduction," which let you tailor the effect to the content you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try different levels of smoothing to see which you prefer.

The Hisense E8Q does not hide its gaming pedigree. The specification alone reveals that we are dealing with a television that will work great as a gaming screen. Variable Refresh Rate (VRR)? Yes. Automatic low latency mode (ALLM)? It's there too. Additionally, there is impressive refreshment – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything works smoothly and without major surprises. The only missing element – like in the U7Q – remains support for HGiG. It's a pity, because this feature makes it easier to match the brightness curve to the capabilities of a particular television, improving visual consistency with the intentions of HDR game creators. Without it, one has to manually tweak the settings, which does not always yield a satisfying result.

Gaming features

When it comes to gaming features, the Philips PQS9000 really has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to decide which one gets the full-capability port. Consoles can use 120 Hz in Full HD, 1440p and 4K, and a PC can also take advantage of 144 Hz at 4K or 240 Hz if you drop down to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range goes from 48–240 Hz, with the upper limit applying to Full HD mode.

ALLM is included, so the TV automatically switches into game mode, and HGiG works correctly, which is useful when setting up HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but that option is hard to enjoy because of very high latency. Apart from that caveat, the feature set is really solid.