Hisense E8Q vs Philips OLED811

Since the E8Q is a twin of the U7Q, it’s no surprise that the quality of the HDR effect is almost identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Fragments like the flashes of light in “The Meg” or shots of the sun in “Life of Pi” can indeed evoke a “wow” effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details are supposed to be displayed on a dark background. In such situations, the dimming algorithms try to preserve contrast but end up dimming what should shine the brightest. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LED in this price segment and is not surprising – but it’s worth knowing that the HDR effect won't always be fully preserved. Fortunately, the color reproduction offers reasons to be satisfied. A coverage of the DCI-P3 color gamut at around 94% is a very good result, and the applied quantum dot layer (more specifically, PFS) does its job – colors are saturated and vibrant, especially with 4K content.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see it clearly in movies and series. All kinds of light flashes have the right intensity, especially when they appear on a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that doesn't mean you'll see that peak brightness in every shot. When the screen is filled with a large area of white or a big explosion, brightness falls to around 600 nits. That's still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs, and the OLED811 is no exception.

Colors

Aside from HDR brightness, colors also matter, and Philips performs very well here too. It covers almost the entire DCI-P3 gamut, which contains most of the colors used in HDR movies and series. So you get rich reds and lush greens, and while watching it's hard to find major faults in this area. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. Added to that is the issue of the white subpixel the WOLED panel uses to help boost brightness. With very bright colors you can see some "whitening": the color is bright but loses some of its saturation. In exactly these situations QD-OLED panels from Samsung Display have the advantage. In most movies and series, however, this won't be something that immediately stands out.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a neutral image close to the director's vision. Unfortunately - although on paper it doesn't look bad (the color reproduction errors are not significant), in practice the image feels somewhat unnatural. The reason? Too strong an increase in blue and a lack of red in the white balance. The effect? The scenes look cool, and the white appears slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness reproduction curve for HDR content (EOTF) shows that the TV can significantly dim small, bright elements of the screen to maintain contrast - but sometimes it goes too far. On the other hand, it can excessively brighten larger, very bright parts, which disrupts tonal balance. This is a compromise that may not suit everyone – especially if you want an as faithful image as possible right out of the box.

The movie mode on the Philips OLED811 is sensibly configured right out of the box. Most color errors are minor, both in SDR and HDR, so you can sit down and watch without first adjusting the settings. There are no major inaccuracies that would immediately pull attention away from the film.

It's not perfect, though. The white balance shows a slight deficiency of red compared with green, so whites and grays can have a faint greenish tint. It's not a strong cast, but measurements clearly show it. There are also small brightness deviations in SDR: some areas of the picture are slightly lifted, and the deepest blacks aren't always rendered evenly. In HDR the TV tracks the reference much more closely, although in places it slightly pulls details out of the shadows. These are generally things to refine. The factory movie mode provides a good starting point, and calibration will show how much more you can get out of it.

The calibration of the Movie mode brought really good results, especially regarding SDR content. The white balance was successfully adjusted, which gave the image a natural look – it appeared almost reference-level. The colors were well-saturated, and the overall perception of the content improved significantly. Unfortunately, when we moved to HDR materials, the well-known problems from the U7Q model returned. The TV still tends to “do things its own way,” which is evident from the analysis of the EOTF brightness characteristic – despite calibration, the E8Q still dimmed small details in the shadows, while the bright areas of the screen could sometimes be excessively boosted. In practice, this means that in darker scenes, some of the tiniest details could simply disappear. Although it must be admitted that the entire calibration process brought a lot of good, not everything can be circumvented – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its design limitations become noticeable, and it is worth keeping this in mind.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to even out the white balance and remove the subtle color cast visible in the factory settings. Errors in Color Checker measurements for SDR and HDR dropped to around 1 to 2, and many samples even fall below 1. That's a level at which it's hard to spot differences from the reference image with the naked eye. We also improved the gamma, and only in the brightest whites a slight brightening remains. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small elements like stars or subtitles. That gives the image a bit of extra glow that shouldn't be there, but otherwise there's little to complain about. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

In the case of older materials with lower quality, a gentle smoothing of tonal transitions is often useful. The Hisense E8Q, like the U7Q, has the "Smooth and Gradient Picture" feature, but unfortunately, its effectiveness leaves much to be desired. The “Low” setting is almost imperceptible in operation, while higher settings simply blur details instead of improving transitions. The good news is that the feature does not compromise the film grain, which allows it to maintain the image structure. On the plus side, the scaling is commendable. The television can fairly sensibly transform older content to a higher resolution—without artificially emphasizing contours or excessive sharpening. Though it does not match the best models in this category, it performs quite well for its class.

The OLED811 handles lower-quality content reasonably well, though it's far from perfect. The "Artifact Reduction" feature helps smooth tonal transitions and on the low setting delivers a pretty good result. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artifacts. That's a sensible setting for everyday viewing. Still, there's some disappointment, because the MediaTek Pentonic 800 chip used here can, in other manufacturers' implementations, deal more effectively with heavy compression even at similarly low settings. A lot therefore depends on how each manufacturer uses its capabilities. We have a few more reservations about the 4K upscaling itself. There is plenty of detail, but the overall image looks fairly soft. Edges are heavily smoothed, which robs the picture of some sharpness and clarity. You can partly correct that with the sharpness slider in the menu, though that will just emphasize outlines rather than recover detail. On the plus side, there is no overscan, so even with an SD signal the TV does not crop the edges of the picture.

Like the U7Q, the E8Q model is a fast television designed for dynamic content. It supports 144 Hz refresh rates in 4K resolution, and if for some reason someone is still gaming in Full HD, it can achieve even 240 Hz. This is a significant advantage, especially for PC users looking for maximum fluidity. In everyday use, the television performs very well. The "Ultra Motion Smoothness" mode provides us with two sliders, allowing for personalized image settings – whether it’s more cinematic with preserved film frames or heavily smoothed, almost "series-like." It’s good that the manufacturer gives a choice here instead of imposing one style. On sports materials, live broadcasts, or in games – motion appears clean and stable. Sure, it’s not at the level of OLEDs, but for this price range, the E8Q performs really well.

In terms of motion handling, the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sports, the image stays clear and moving objects don’t leave noticeable trails. The fast response of OLED pixels helps here; you can see it clearly in the UFO test, even on dark backgrounds. There are also motion-smoothing controls. For movies you can adjust the strength of smoothing to your taste, ranging from preserving a cinematic feel to much smoother motion. A separate motion blur reduction control is useful for fast-paced content like live sports broadcasts.

The Hisense E8Q does not hide its gaming pedigree. The specification alone reveals that we are dealing with a television that will work great as a gaming screen. Variable Refresh Rate (VRR)? Yes. Automatic low latency mode (ALLM)? It's there too. Additionally, there is impressive refreshment – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything works smoothly and without major surprises. The only missing element – like in the U7Q – remains support for HGiG. It's a pity, because this feature makes it easier to match the brightness curve to the capabilities of a particular television, improving visual consistency with the intentions of HDR game creators. Without it, one has to manually tweak the settings, which does not always yield a satisfying result.

OLED811 has almost everything you could expect from a gaming TV. It supports 120 Hz at Full HD, 1440p and 4K resolutions, and when connected to a PC can reach 165 Hz. It also has VRR, which helps avoid screen tearing with variable frame rates, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

HGiG also works correctly, so once you enable HDR on the console the TV doesn't apply its own brightness adjustments. There's also a Game Bar that lets you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there's a significant catch, which you'll read about below.