Hisense E7Q / E79Q vs Sony BRAVIA 2 II (S25M2)

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is definitely too low for the brightest parts of the picture to look truly impressive. In practice HDR here does not differ that much from ordinary SDR. Bright highlights, the sun, or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with regular SDR content, and it is in that use case that its limited brightness will be least noticeable.

Color gamut coverage

Sony Bravia 2 II also doesn't impress when it comes to colors. The TV doesn't use any additional gamut-expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements DCI-P3 coverage was about 78%, and the very wide BT.2020 around 57%. That's definitely too little to talk about truly saturated colors in HDR content. More intense reds, greens, or turquoise hues will simply be less striking than on TVs with an expanded color gamut. The Bravia 2 II therefore fares much better with standard Rec.709, the gamut used for movies, series, and TV in SDR.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Out-of-the-box color reproduction in Cinema mode was really good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colors skewed a bit warmer, at times with a faint pinkish tint. However, it wasn't a major fault, and during normal viewing the picture still looked quite natural. There was a bit more going on with image brightness. Looking at the gamma trace, you can see Sony doesn't stick exactly to the reference value. The darkest parts are slightly lifted, while as brightness increases the gamma gradually rises and a larger portion of the image becomes darker than it should. That said, the difference isn't large enough to seriously interfere with everyday viewing. Overall, SDR straight out of the box performs pretty well.

The situation is much worse in HDR. We already mentioned the limited color gamut, but the Bravia 2 II also manipulates image brightness quite aggressively here. The EOTF curve sits below the reference for a large part of the range, which means the TV renders most midtones and brighter parts of the scene darker than the source material intends. Only toward the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks punch but can simply look too dim.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we were able to even out the white balance and tidy up the gamma, which now sticks much closer to reference values. As a result, the picture no longer has the previous pink tint, and the brightness of individual areas is much better balanced. You can also see this in the color errors, which dropped to a very low level after calibration (with minor issues in the most saturated reds).

We also partially tamed the Bravia 2 II in HDR, particularly in how the TV manages image brightness. However, there is one thing no calibration can fix: the panel's inherent limitations. The narrow color gamut means the TV physically cannot reproduce the most saturated colors present in HDR content. On top of that, the IPS panel's low contrast leaves darker scenes veiled by a grayish glow, causing colors to lose some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but unfortunately we can't overcome the panel's fundamental limits.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

Upscaling in the Bravia 2 II performs quite well, and in that respect the TV maintains the standard Sony has accustomed us to. Lower-resolution content is sensibly scaled to 4K, with the image slightly smoothed and without over-sharpening edges. It’s a different story when it comes to improving content with visible compression. That’s handled by the "Digital Noise Reduction" feature, which on the "High" setting can indeed smooth out some ugly tonal banding. The problem is it does so fairly aggressively, removing a lot of fine detail along with the imperfections, including natural film grain. Moreover, when there’s more motion on screen its effectiveness drops significantly and the improvement becomes minimal. So we generally avoided using this feature in everyday viewing.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

The Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, keep in mind this is a basic panel, and its limitations are already noticeable, especially with sports. The TV cannot interpolate 50/60 fps content to a higher refresh rate, so it can't further improve the sharpness of fast-moving objects. For movies and series, you get a standard motion smoother that can reduce the characteristic judder of material shot at 24 fps.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.

The Bravia 2 II is not a TV particularly well suited for gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency mode (ALLM) and a simple Game Bar where you can view basic signal information and change a few settings. But that's where the list of advantages ends. The TV doesn't support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It can, of course, be used for occasional console gaming, and thanks to low input lag controls stay responsive, but if you're mainly looking for a TV for gaming, the Bravia 2 II will simply be a very limited choice.