Hisense E7Q / E79Q vs Philips OLED811

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see it clearly in movies and series. All kinds of light flashes have the right intensity, especially when they appear on a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that doesn't mean you'll see that peak brightness in every shot. When the screen is filled with a large area of white or a big explosion, brightness falls to around 600 nits. That's still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs, and the OLED811 is no exception.

Colors

Aside from HDR brightness, colors also matter, and Philips performs very well here too. It covers almost the entire DCI-P3 gamut, which contains most of the colors used in HDR movies and series. So you get rich reds and lush greens, and while watching it's hard to find major faults in this area. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. Added to that is the issue of the white subpixel the WOLED panel uses to help boost brightness. With very bright colors you can see some "whitening": the color is bright but loses some of its saturation. In exactly these situations QD-OLED panels from Samsung Display have the advantage. In most movies and series, however, this won't be something that immediately stands out.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The movie mode on the Philips OLED811 is sensibly configured right out of the box. Most color errors are minor, both in SDR and HDR, so you can sit down and watch without first adjusting the settings. There are no major inaccuracies that would immediately pull attention away from the film.

It's not perfect, though. The white balance shows a slight deficiency of red compared with green, so whites and grays can have a faint greenish tint. It's not a strong cast, but measurements clearly show it. There are also small brightness deviations in SDR: some areas of the picture are slightly lifted, and the deepest blacks aren't always rendered evenly. In HDR the TV tracks the reference much more closely, although in places it slightly pulls details out of the shadows. These are generally things to refine. The factory movie mode provides a good starting point, and calibration will show how much more you can get out of it.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to even out the white balance and remove the subtle color cast visible in the factory settings. Errors in Color Checker measurements for SDR and HDR dropped to around 1 to 2, and many samples even fall below 1. That's a level at which it's hard to spot differences from the reference image with the naked eye. We also improved the gamma, and only in the brightest whites a slight brightening remains. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small elements like stars or subtitles. That gives the image a bit of extra glow that shouldn't be there, but otherwise there's little to complain about. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

The OLED811 handles lower-quality content reasonably well, though it's far from perfect. The "Artifact Reduction" feature helps smooth tonal transitions and on the low setting delivers a pretty good result. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artifacts. That's a sensible setting for everyday viewing. Still, there's some disappointment, because the MediaTek Pentonic 800 chip used here can, in other manufacturers' implementations, deal more effectively with heavy compression even at similarly low settings. A lot therefore depends on how each manufacturer uses its capabilities. We have a few more reservations about the 4K upscaling itself. There is plenty of detail, but the overall image looks fairly soft. Edges are heavily smoothed, which robs the picture of some sharpness and clarity. You can partly correct that with the sharpness slider in the menu, though that will just emphasize outlines rather than recover detail. On the plus side, there is no overscan, so even with an SD signal the TV does not crop the edges of the picture.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

In terms of motion handling, the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sports, the image stays clear and moving objects don’t leave noticeable trails. The fast response of OLED pixels helps here; you can see it clearly in the UFO test, even on dark backgrounds. There are also motion-smoothing controls. For movies you can adjust the strength of smoothing to your taste, ranging from preserving a cinematic feel to much smoother motion. A separate motion blur reduction control is useful for fast-paced content like live sports broadcasts.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.

OLED811 has almost everything you could expect from a gaming TV. It supports 120 Hz at Full HD, 1440p and 4K resolutions, and when connected to a PC can reach 165 Hz. It also has VRR, which helps avoid screen tearing with variable frame rates, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

HGiG also works correctly, so once you enable HDR on the console the TV doesn't apply its own brightness adjustments. There's also a Game Bar that lets you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there's a significant catch, which you'll read about below.