Hisense E7Q / E79Q vs LG QNED80A6A (IPS)

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

When it comes to image dynamics and brightness, the QNED80A has its feet firmly on the ground. It is not a "light beast" – during our measurements, peak brightness oscillated around 350-400 nits. To put it plainly: these are values that will not allow HDR formats to fully spread their wings. So don’t expect the glare of the sun or car headlights in movies to blind you. However, this TV has a powerful ace up its sleeve that saves the overall view of the image – it is the colors. LG engineers have implemented an advanced filtration system here (technically likely based on a PFS phosphor, marketed as QNED/NanoCell), which does a fantastic job. Thanks to it, despite the average brightness, the screen can generate exceptionally saturated and pure colors. Our instruments showed coverage of the wide DCI-P3 cinema palette at the level of 93-94%. This result outclasses most standard LCD TVs. In practice, this means that when watching 4K HDR content, the image – while not particularly bright – is very plastic, vibrant, and pleases the eye with the depth of colors.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Here, regardless of whether you encounter the VA or IPS version, the situation looks identical. LG engineers once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. After switching to console, the white balance automatically drifts into very cold areas. The image is dominated by the color blue, making it seem artificially sharpened, and the white is so aggressive that it is almost burned out. This creates an effect that we associate with bright retail modes – everything is supposed to shine and scream "I am digital." While some may like this, we must say it straight: this is not an accurate image. If you care about naturalness, we suggest checking the settings right away and changing the color temperature to a warmer one.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

After professional calibration, the QNED80A in the IPS version has changed beyond recognition, especially in "regular" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, color errors (DeltaE) fell below the threshold of perceptibility (value < 2). The image is now consistent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colors are already in place, the television has trouble perfectly controlling the brightness (EOTF curve). Due to the limitations of edge lighting and the rather poor adjustment options provided by LG in this area, the television's software sometimes "does what it wants" just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the image after calibration is a class better than what you saw out of the box.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it's different. The QNED80A is great equipment for watching content that isn't perfect. The processor does a great job of upscaling the image, making even older recordings look quite decent on a 4K screen – they are consistent and free of digital noise. An interesting feature is the gradation reduction available in the settings. It is quite effective in combating so-called banding (color banding) in low-bitrate materials. Of course, one should approach it with some caution. Due to the lower computing power of the chip (compared to the premium series), enabling this option can sometimes result in unwanted artifacts or blurriness. Despite this risk, we encourage experimentation, as in many cases this feature can save a poor-quality viewing experience.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

In terms of motion reproduction, the QNED80A unfortunately has a tough time. The television is based on a 60Hz refresh rate panel, which in 2025 in the QNED series is quite a disappointment. If you are looking for perfect sharpness in dynamic soccer matches, you might feel a bit unsatisfied. A solution in this situation is the TruMotion system. It allows for artificially adding frames, which smooths out the image in movies and series. In the menu, you will find the De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.

In the gaming section, we won't sugarcoat it for you – the QNED80A is not e-sports equipment. The lack of support for 120Hz signal is a fact that must be accepted. However, LG engineers have done everything to squeeze the maximum potential out of this 60 Hz panel, providing gamers with a set of desired features. First and foremost, the television supports VRR (in the range of 48-60Hz) and ALLM. This means that the image is smooth, does not stutter, and the television automatically switches to low latency mode as soon as we pick up the controller. Accessing these options is incredibly simple thanks to the dedicated system overlay – Game Dashboard. It is also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Although the screen does not support gaming Dolby Vision, HGiG ensures that the television "understands" how to display games in HDR. This helps us avoid the issue of blown-out clouds, which is unfortunately a plague on cheaper LCD televisions.