Hisense E7Q / E79Q vs LG NANO81A / NANO80A

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

If you're counting on HDR in the NANO81A to bring tears to your eyes, I have to disappoint you. This TV is simply too dark to show what this format is really about. With a brightness of just 250 nits, HDR here essentially exists only on paper. In practice, during a viewing session, it's very hard to distinguish whether we're watching high dynamic range content or regular SDR – it simply lacks that "punch" of light in bright areas of the image. But, to not have all criticism, we do have a glimmer of light at the end of the tunnel – and it’s quite clear. It's about color gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is really a solid result that positions this model significantly above typical budget models based on regular white LED lights without any filters. Of course, it's still a bit lacking compared to the level of quantum dot TVs (QLED) or advanced panels with PFS filtering, but for this price range, the colors are surprisingly saturated and vibrant. It's just a shame that this low brightness doesn’t allow them to fully "spread their wings" with the Nano filter.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

For every movie fan, the natural choice in LG televisions is the Filmmaker Mode. This mode is designed to display the image as the director intended – without unnecessary "enhancements." Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be white balance. Measurements showed a clear deficiency of blue color, which practically translated to many scenes having a slightly yellowish, almost "too yellow" tint. The white was not perfectly clean, which detracted from the freshness of the image. Additionally, brightness management was not ideal either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, losing its naturalness and depth. Fortunately, LG, even in this relatively low price segment, does not block access to advanced settings. The calibration capabilities of this model are immense, which is a big plus for those who like to "dig around" in the menu. We decided to approach the topic in our own way and see how much we could extract from this panel with professional calibration.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

After calibrating the NANO81A, it's a completely different television. What LG offers in terms of image enhancement tools even in such an inexpensive model deserves a big plus. We were able to completely eliminate that annoying yellowing of whites and make the colors natural, juicy, and simply "true." In SDR content (such as regular TV, YouTube, or older films), the picture now looks infinitely better – it's clear, well-balanced, and no longer strains the eyes with strange hues. It's evident that this panel has considerable potential, which is simply wasted by poor presets out of the box. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The algorithm LG uses in this model is designed very conservatively. The television deliberately dims the image in HDR to avoid overexposing an already weak black from the IPS panel. The developers faced a choice: either provide more light and accept that black will turn light gray, or reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

It often happens that cheap 4K panels mercilessly bring all the "dirt" and imperfections of lower resolution materials to light. However, in the case of the LG NANO81A, the situation is quite different. It’s a really solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature that you will find in the settings. It is exceptionally effective in combating color banding, which is a lifesaver when watching low bitrate materials, for example from some streaming services or older files from the internet. However, it is worth maintaining a certain vigilance. Since we are dealing with a less efficient chip than in LG's top models here, too aggressive an adjustment of this option can sometimes result in minor artifacts or a slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

In terms of motion fluidity, the NANO81A unfortunately has a few drawbacks. The TV is based on a panel with a refresh rate of 60 Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat unsatisfied. With such a low native refresh rate, fast-moving objects on the screen will always be a bit blurry.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.

NANO81A is unfortunately not a device designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model must simply come to terms with. Nevertheless, LG engineers have worked hard to squeeze the maximum capabilities out of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Above all, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. As a result, the image remains stable and does not "tear," and the device automatically switches to low-latency mode as soon as it detects a signal from the console. Managing these settings is incredibly simple thanks to a dedicated system overlay that allows for a quick overview of parameters without leaving the game. A significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles, as it enables the TV to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown out" bright spots, such as clouds or light sources, which unfortunately is a common issue in budget LCD televisions.